Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 53

    Accessibility

    Visual factors better than
    that of 22% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

changingminds.org

Changing minds and persuasion -- How we change what others think,believe, feel and do

Page Load Speed

1.9 sec in total

First Response

310 ms

Resources Loaded

1.3 sec

Page Rendered

286 ms

changingminds.org screenshot

About Website

Click here to check amazing Changing Minds content for United States. Otherwise, check out these important facts you probably never knew about changingminds.org

How to change what others think, believe, feel and do is at the core of many professions. Here are the inner secrets of persuasion and changing other people.

Visit changingminds.org

Key Findings

We analyzed Changingminds.org page load time and found that the first response time was 310 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

changingminds.org performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

86/100

10%

LCP (Largest Contentful Paint)

Value1.9 s

97/100

25%

SI (Speed Index)

Value4.9 s

65/100

10%

TBT (Total Blocking Time)

Value1,630 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.351

31/100

15%

TTI (Time to Interactive)

Value10.5 s

23/100

10%

Network Requests Diagram

changingminds.org

310 ms

persuade.css

114 ms

urchin.js

8 ms

addthis_widget.js

33 ms

adsbygoogle.js

94 ms

Our browser made a total of 25 requests to load all elements on the main page. We found that 28% of them (7 requests) were addressed to the original Changingminds.org, 28% (7 requests) were made to Googleads.g.doubleclick.net and 8% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (648 ms) belongs to the original domain Changingminds.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 78.7 kB (18%)

Content Size

430.6 kB

After Optimization

351.9 kB

In fact, the total size of Changingminds.org main page is 430.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Javascripts take 248.9 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 63.2 kB

  • Original 72.0 kB
  • After minification 65.2 kB
  • After compression 8.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 63.2 kB or 88% of the original size.

Image Optimization

-8%

Potential reduce by 7.9 kB

  • Original 102.4 kB
  • After minification 94.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Changing Minds images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.1 kB

  • Original 248.9 kB
  • After minification 248.9 kB
  • After compression 247.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-88%

Potential reduce by 6.4 kB

  • Original 7.3 kB
  • After minification 5.7 kB
  • After compression 846 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Changingminds.org needs all CSS files to be minified and compressed as it can save up to 6.4 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (27%)

Requests Now

22

After Optimization

16

The browser has sent 22 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Changing Minds. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

changingminds.org accessibility score

53

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

<input type="image"> elements do not have [alt] text

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

changingminds.org best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Page has valid source maps

SEO Factors

changingminds.org SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Changingminds.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Changingminds.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Changing Minds. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: