Tools & Wizards About Us
chemistdirect.com screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 49

    Accessibility

    Visual factors better than
    that of 20% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

chemistdirect.com

Chemist Direct | Online Pharmacy & Over the Counter Medicines

Page Load Speed

3.6 sec in total

First Response

246 ms

Resources Loaded

3 sec

Page Rendered

313 ms

chemistdirect.com screenshot

About Website

Visit chemistdirect.com now to see the best up-to-date Chemist Direct content and also check out these interesting facts you probably never knew about chemistdirect.com

Chemist Direct is a UK Online Pharmacy for over the counter medication. Browse among thousands of medicines, toiletries and beauty products online.

Visit chemistdirect.com

Key Findings

We analyzed Chemistdirect.com page load time and found that the first response time was 246 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

chemistdirect.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.6 s

6/100

10%

LCP (Largest Contentful Paint)

Value10.8 s

0/100

25%

SI (Speed Index)

Value17.4 s

0/100

10%

TBT (Total Blocking Time)

Value2,890 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.069

96/100

15%

TTI (Time to Interactive)

Value27.9 s

0/100

10%

Network Requests Diagram

chemistdirect.com

246 ms

www.chemistdirect.co.uk

861 ms

main6384.css

653 ms

common.css

169 ms

font-awesome.min.css

54 ms

Our browser made a total of 118 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Chemistdirect.com, 16% (19 requests) were made to Chemistdirect.co.uk and 11% (13 requests) were made to Cdn.chemistdirect.co.uk. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Chemistdirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.6 MB (35%)

Content Size

4.6 MB

After Optimization

3.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Chemistdirect.com main page is 4.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 43.4 kB

  • Original 56.7 kB
  • After minification 49.9 kB
  • After compression 13.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.8 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 43.4 kB or 76% of the original size.

Image Optimization

-7%

Potential reduce by 171.8 kB

  • Original 2.6 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Chemist Direct images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 1.0 MB

  • Original 1.5 MB
  • After minification 1.3 MB
  • After compression 484.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.0 MB or 68% of the original size.

CSS Optimization

-84%

Potential reduce by 342.7 kB

  • Original 405.9 kB
  • After minification 337.5 kB
  • After compression 63.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Chemistdirect.com needs all CSS files to be minified and compressed as it can save up to 342.7 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 54 (50%)

Requests Now

109

After Optimization

55

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 109 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Chemist Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 42 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

chemistdirect.com

chemistdirect.com

246 ms

www.chemistdirect.co.uk

www.chemistdirect.co.uk

861 ms

main6384.css

main6384.css

653 ms

common.css

common.css

169 ms

font-awesome.min.css

font-awesome.min.css

54 ms

jquery.min.js

jquery.min.js

40 ms

sli-rac.1.4.css

sli-rac.1.4.css

21 ms

sli-rac_redesign.css

sli-rac_redesign.css

168 ms

modernizr-2.6.2.min.js

modernizr-2.6.2.min.js

557 ms

picturefill-srcset.js

picturefill-srcset.js

85 ms

main.js

main.js

895 ms

site.js

site.js

207 ms

common.js

common.js

207 ms

jquery.autocomplete.js

jquery.autocomplete.js

252 ms

peerius.js

peerius.js

23 ms

peerius.page

peerius.page

206 ms

gtm.js

gtm.js

83 ms

APR-Carousel-Piri-Desktop.jpg

APR-Carousel-Piri-Desktop.jpg

40 ms

2709-nicorette-logo-jpg.jpg

2709-nicorette-logo-jpg.jpg

62 ms

LogoSancoInternet_UK_B-336.png

LogoSancoInternet_UK_B-336.png

586 ms

102.gif

102.gif

77 ms

APR-Carousel-NaturalOrganic-Desktop.jpg

APR-Carousel-NaturalOrganic-Desktop.jpg

40 ms

APR-Carousel-TravelShop-Desktop.jpg

APR-Carousel-TravelShop-Desktop.jpg

41 ms

APR-Carousel-FreeSkincare-Desktop.jpg

APR-Carousel-FreeSkincare-Desktop.jpg

47 ms

NEW-Durex-480x320.jpg

NEW-Durex-480x320.jpg

32 ms

Just-For-Men-Buy-one-get-the-second-half-price-480x320.jpg

Just-For-Men-Buy-one-get-the-second-half-price-480x320.jpg

32 ms

Thermacare-480x320.jpg

Thermacare-480x320.jpg

40 ms

Alpecin-Multipack-480x320.jpg

Alpecin-Multipack-480x320.jpg

41 ms

Elgydium-480x320.jpg

Elgydium-480x320.jpg

42 ms

Bioglan-Lines-480x320.jpg

Bioglan-Lines-480x320.jpg

47 ms

Panoxyl.jpg&w=90&h=60

Panoxyl.jpg&w=90&h=60

45 ms

trustPilot_footer.png

trustPilot_footer.png

43 ms

cd-sprite-01.png

cd-sprite-01.png

1242 ms

cd-logo-new.png

cd-logo-new.png

97 ms

WhyChooseUs_Cross.png

WhyChooseUs_Cross.png

99 ms

WhyChooseUs_Handshake.png

WhyChooseUs_Handshake.png

154 ms

WhyChooseUs_MadeInUK.png

WhyChooseUs_MadeInUK.png

191 ms

WhyChooseUs_CustomerService.png

WhyChooseUs_CustomerService.png

192 ms

3062-regaine-jpg.jpg

3062-regaine-jpg.jpg

66 ms

9116-tena-jpg.jpg

9116-tena-jpg.jpg

63 ms

9117-vichy-jpg.jpg

9117-vichy-jpg.jpg

62 ms

2273-hills-jpg.jpg

2273-hills-jpg.jpg

64 ms

9076-medigro-jpg.jpg

9076-medigro-jpg.jpg

67 ms

1450-bioburn-jpg.jpg

1450-bioburn-jpg.jpg

95 ms

1447-bioconcepts-jpg.jpg

1447-bioconcepts-jpg.jpg

101 ms

9118-dermaoil-jpg.jpg

9118-dermaoil-jpg.jpg

98 ms

9091-regener8-logo-jpg.jpg

9091-regener8-logo-jpg.jpg

102 ms

2568-maxbido-jpg.jpg

2568-maxbido-jpg.jpg

102 ms

sli-rac.config.js

sli-rac.config.js

179 ms

analytics.js

analytics.js

31 ms

conversion_async.js

conversion_async.js

23 ms

fbds.js

fbds.js

55 ms

code.js

code.js

184 ms

w.js

w.js

17 ms

2102.js

2102.js

54 ms

a7e4fe21-4bb4-449f-9397-07928600d4f3.js

a7e4fe21-4bb4-449f-9397-07928600d4f3.js

118 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

87 ms

v1.js

v1.js

103 ms

tp.widget.sync.bootstrap.min.js

tp.widget.sync.bootstrap.min.js

38 ms

smartserve-4140.js

smartserve-4140.js

360 ms

clickstream.min.js

clickstream.min.js

34 ms

83 ms

ec.js

ec.js

21 ms

83 ms

collect

collect

35 ms

collect

collect

105 ms

tag.js

tag.js

243 ms

Panoxyl.jpg&w=90&h=60

Panoxyl.jpg&w=90&h=60

26 ms

logupdate.csp

logupdate.csp

93 ms

cd-subs-popup.png

cd-subs-popup.png

649 ms

cd-sprite-01.png

cd-sprite-01.png

1301 ms

81 ms

sailthru.scout.templates.js

sailthru.scout.templates.js

75 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

39 ms

88 ms

blank.gif

blank.gif

43 ms

ga-audiences

ga-audiences

23 ms

yieldify_1457450204.js

yieldify_1457450204.js

26 ms

capture-apps-4.9.1.js

capture-apps-4.9.1.js

147 ms

lightbox.5.js

lightbox.5.js

24 ms

sailthru.scout.js

sailthru.scout.js

14 ms

chat_green_right_en.png

chat_green_right_en.png

104 ms

sailthru.horizon.js

sailthru.horizon.js

8 ms

v1.js

v1.js

32 ms

recommend

recommend

61 ms

iframeStorage.html

iframeStorage.html

346 ms

CF718A77-E0D2-496D-A1EF-DB16C7ACFA33

CF718A77-E0D2-496D-A1EF-DB16C7ACFA33

39 ms

dfbebab0-ce81-11e5-a7b1-cd7b6c2b4bc7.png

dfbebab0-ce81-11e5-a7b1-cd7b6c2b4bc7.png

136 ms

track

track

40 ms

sync

sync

112 ms

recommendtrack

recommendtrack

108 ms

ld.js

ld.js

72 ms

sli-rac.stub.1.4.js

sli-rac.stub.1.4.js

66 ms

storage.luckyorange.net

storage.luckyorange.net

95 ms

cd-loader.gif

cd-loader.gif

102 ms

sync

sync

25 ms

pixel.png

pixel.png

25 ms

event

event

174 ms

settings.luckyorange.net

settings.luckyorange.net

12 ms

pixel.png

pixel.png

5 ms

appsmanagerinit

appsmanagerinit

207 ms

iframeStorage.js

iframeStorage.js

35 ms

dis.aspx

dis.aspx

200 ms

19 ms

index.html

index.html

29 ms

703422.js

703422.js

122 ms

main.js

main.js

8 ms

sprite_star.png

sprite_star.png

20 ms

sprite_arrow.svg

sprite_arrow.svg

17 ms

a

a

6 ms

nr-686.min.js

nr-686.min.js

43 ms

reviews

reviews

5 ms

4782b51a00006400050210a1

4782b51a00006400050210a1

5 ms

web-links

web-links

14 ms

logos

logos

17 ms

4

4

4 ms

120x18.png

120x18.png

31 ms

5596035ebd

5596035ebd

48 ms

Accessibility Review

chemistdirect.com accessibility score

49

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

chemistdirect.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

chemistdirect.com SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Chemistdirect.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Chemistdirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

chemistdirect.com

Open Graph description is not detected on the main page of Chemist Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: