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chickasawbrand.com screenshot

Report Summary

  • 86

    Performance

    Renders faster than
    89% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

chickasawbrand.com

Chickasaw Brand Hardwood Floors

Page Load Speed

2.7 sec in total

First Response

491 ms

Resources Loaded

2 sec

Page Rendered

193 ms

chickasawbrand.com screenshot

About Website

Welcome to chickasawbrand.com homepage info - get ready to check Chickasaw Brand best content right away, or after learning these important things about chickasawbrand.com

Chickasaw Brand Hardwood Floors is a Memphis-based hardwood flooring company that has been producing beautiful and affordable hardwood floors for over 100 years.

Visit chickasawbrand.com

Key Findings

We analyzed Chickasawbrand.com page load time and found that the first response time was 491 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

chickasawbrand.com performance score

86

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

88/100

10%

LCP (Largest Contentful Paint)

Value3.8 s

54/100

25%

SI (Speed Index)

Value3.5 s

89/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value1.9 s

100/100

10%

Network Requests Diagram

chickasawbrand.com

491 ms

styles.css

125 ms

bg_site.gif

143 ms

bg_wrap.gif

271 ms

logo.gif

323 ms

Our browser made a total of 16 requests to load all elements on the main page. We found that all of those requests were addressed to Chickasawbrand.com and no external sources were called. The less responsive or slowest element that took the longest time to load (539 ms) belongs to the original domain Chickasawbrand.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.6 kB (7%)

Content Size

49.0 kB

After Optimization

45.4 kB

  • HTML
  • Images

In fact, the total size of Chickasawbrand.com main page is 49.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 5% of websites need less resources to load. Images take 43.6 kB which makes up the majority of the site volume.

HTML Optimization

-66%

Potential reduce by 3.6 kB

  • Original 5.5 kB
  • After minification 5.0 kB
  • After compression 1.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 3.6 kB or 66% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 43.6 kB
  • After minification 43.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Chickasaw Brand images are well optimized though.

Requests Breakdown

Number of requests can be reduced by 7 (47%)

Requests Now

15

After Optimization

8

  • Images
  • CSS

The browser has sent 15 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Chickasaw Brand. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

chickasawbrand.com

chickasawbrand.com

491 ms

styles.css

styles.css

125 ms

bg_site.gif

bg_site.gif

143 ms

bg_wrap.gif

bg_wrap.gif

271 ms

logo.gif

logo.gif

323 ms

menu1.gif

menu1.gif

323 ms

menu2.gif

menu2.gif

323 ms

menu3.gif

menu3.gif

328 ms

menu4.gif

menu4.gif

359 ms

menu5.gif

menu5.gif

406 ms

menu6.gif

menu6.gif

438 ms

menu7.gif

menu7.gif

438 ms

header1.jpg

header1.jpg

539 ms

logo_in_box.gif

logo_in_box.gif

439 ms

nofmasmall.jpg

nofmasmall.jpg

491 ms

NWFA.jpg

NWFA.jpg

539 ms

Accessibility Review

chickasawbrand.com accessibility score

93

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

chickasawbrand.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

chickasawbrand.com SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Chickasawbrand.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Chickasawbrand.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

chickasawbrand.com

Open Graph description is not detected on the main page of Chickasaw Brand. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: