Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 85

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

choosenj.com

Choose New Jersey - Economic Development Organization for NJ

Page Load Speed

13.5 sec in total

First Response

2.4 sec

Resources Loaded

10.5 sec

Page Rendered

542 ms

choosenj.com screenshot

About Website

Visit choosenj.com now to see the best up-to-date Choose NJ content for United States and also check out these interesting facts you probably never knew about choosenj.com

Choose New Jersey is a nonprofit organization that helps companies and corporations expand their business into the United States and New Jersey

Visit choosenj.com

Key Findings

We analyzed Choosenj.com page load time and found that the first response time was 2.4 sec and then it took 11.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

choosenj.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.5 s

1/100

10%

LCP (Largest Contentful Paint)

Value17.5 s

0/100

25%

SI (Speed Index)

Value14.7 s

1/100

10%

TBT (Total Blocking Time)

Value1,960 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0.126

83/100

15%

TTI (Time to Interactive)

Value27.5 s

0/100

10%

Network Requests Diagram

www.choosenj.com

2406 ms

wp-emoji-release.min.js

45 ms

gtranslate-style24.css

64 ms

style.min.css

102 ms

dashicons.min.css

134 ms

Our browser made a total of 238 requests to load all elements on the main page. We found that 69% of them (165 requests) were addressed to the original Choosenj.com, 6% (14 requests) were made to Fonts.gstatic.com and 1% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2.9 sec) belongs to the original domain Choosenj.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 862.8 kB (33%)

Content Size

2.6 MB

After Optimization

1.8 MB

In fact, the total size of Choosenj.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 262.0 kB

  • Original 313.3 kB
  • After minification 306.1 kB
  • After compression 51.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 262.0 kB or 84% of the original size.

Image Optimization

-4%

Potential reduce by 60.0 kB

  • Original 1.4 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Choose NJ images are well optimized though.

JavaScript Optimization

-18%

Potential reduce by 27.3 kB

  • Original 150.8 kB
  • After minification 150.7 kB
  • After compression 123.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 27.3 kB or 18% of the original size.

CSS Optimization

-65%

Potential reduce by 513.6 kB

  • Original 789.8 kB
  • After minification 789.2 kB
  • After compression 276.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Choosenj.com needs all CSS files to be minified and compressed as it can save up to 513.6 kB or 65% of the original size.

Requests Breakdown

Number of requests can be reduced by 137 (67%)

Requests Now

205

After Optimization

68

The browser has sent 205 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Choose NJ. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 70 to 1 for JavaScripts and from 44 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

choosenj.com accessibility score

75

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

choosenj.com best practices score

85

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

choosenj.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Choosenj.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Choosenj.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Choose NJ. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: