Tools & Wizards About Us
chopard.it screenshot

Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

chopard.it

Chopard® | Orologi e Gioielli di Lusso Svizzeri, Dal 1860

Page Load Speed

5.4 sec in total

First Response

288 ms

Resources Loaded

1.9 sec

Page Rendered

3.2 sec

chopard.it screenshot

About Website

Click here to check amazing Chopard content for Italy. Otherwise, check out these important facts you probably never knew about chopard.it

Entra nell’universo Chopard – Scopri gli orologi Swiss made e i gioielli esclusivi sul sito ufficiale di Chopard.

Visit chopard.it

Key Findings

We analyzed Chopard.it page load time and found that the first response time was 288 ms and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

chopard.it performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

57/100

10%

LCP (Largest Contentful Paint)

Value12.1 s

0/100

25%

SI (Speed Index)

Value7.8 s

24/100

10%

TBT (Total Blocking Time)

Value1,600 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.04

99/100

15%

TTI (Time to Interactive)

Value14.2 s

9/100

10%

Network Requests Diagram

chopard.it

288 ms

it-it

929 ms

main.js

92 ms

carousel.js

26 ms

preload.js

37 ms

Our browser made a total of 164 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Chopard.it, 87% (143 requests) were made to Objects-prod.cdn.chopard.com and 11% (18 requests) were made to Chopard.com. The less responsive or slowest element that took the longest time to load (929 ms) relates to the external source Chopard.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (28%)

Content Size

4.0 MB

After Optimization

2.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Chopard.it main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.5 MB which makes up the majority of the site volume.

HTML Optimization

-96%

Potential reduce by 1.1 MB

  • Original 1.2 MB
  • After minification 541.9 kB
  • After compression 40.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 608.6 kB, which is 53% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.1 MB or 96% of the original size.

Image Optimization

-0%

Potential reduce by 5.2 kB

  • Original 2.5 MB
  • After minification 2.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Chopard images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 264 B

  • Original 241.0 kB
  • After minification 241.0 kB
  • After compression 240.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 193 B

  • Original 58.2 kB
  • After minification 58.2 kB
  • After compression 58.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Chopard.it has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 9 (6%)

Requests Now

157

After Optimization

148

  • Images
  • JavaScript
  • CSS

The browser has sent 157 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Chopard. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

chopard.it

chopard.it

288 ms

it-it

it-it

929 ms

main.js

main.js

92 ms

carousel.js

carousel.js

26 ms

preload.js

preload.js

37 ms

global.css

global.css

33 ms

login.js

login.js

35 ms

login.css

login.css

80 ms

tagmanager.js

tagmanager.js

92 ms

geolocationBanner.js

geolocationBanner.js

91 ms

gtm.js

gtm.js

165 ms

push_teaser_summer_all.png

push_teaser_summer_all.png

217 ms

icons.svg

icons.svg

380 ms

icons.svg

icons.svg

97 ms

Nav_push_menu_MM_2024_bw.png

Nav_push_menu_MM_2024_bw.png

210 ms

icons.svg

icons.svg

80 ms

Nav_push_menu_Cannes_2024.png

Nav_push_menu_Cannes_2024.png

150 ms

298630-3001_40_.jpg

298630-3001_40_.jpg

149 ms

Chopard_Hotel_Vendome_Vignette.png

Chopard_Hotel_Vendome_Vignette.png

148 ms

nav_aespa_x_chopard_4.png

nav_aespa_x_chopard_4.png

146 ms

Legacy_Header_desktop_01.jpg

Legacy_Header_desktop_01.jpg

155 ms

nav_watches_wonders_AE_TT_menu_3.png

nav_watches_wonders_AE_TT_menu_3.png

161 ms

nav_overview_event_Julia.jpg

nav_overview_event_Julia.jpg

158 ms

Nav_Lunar_New_Year.png

Nav_Lunar_New_Year.png

154 ms

nav_overview_alipne_summit.png

nav_overview_alipne_summit.png

157 ms

Nav_LUC_skull_2023.png

Nav_LUC_skull_2023.png

160 ms

nav_overview_products_ae_2.png

nav_overview_products_ae_2.png

167 ms

vendome_next.jpg

vendome_next.jpg

173 ms

aoe_antony_dsk.png

aoe_antony_dsk.png

170 ms

aoe_lorena_mob_nav.png

aoe_lorena_mob_nav.png

169 ms

nav_savoir_faire_overview_la_maison.jpg

nav_savoir_faire_overview_la_maison.jpg

164 ms

nav_Chopard_x_Julia_Roberts_4.png

nav_Chopard_x_Julia_Roberts_4.png

165 ms

nav_fashion_week_2023_bis.png

nav_fashion_week_2023_bis.png

170 ms

DSC09401-127.jpg

DSC09401-127.jpg

190 ms

nav_overview_event_MM.png

nav_overview_event_MM.png

189 ms

push_teaser_summer_watches.png

push_teaser_summer_watches.png

206 ms

women-happy-sport.png

women-happy-sport.png

191 ms

men-alpine-eagle.png

men-alpine-eagle.png

194 ms

women-happy-diamonds-watches-2.png

women-happy-diamonds-watches-2.png

192 ms

men-mille-miglia2.png

men-mille-miglia2.png

195 ms

women-lheure-du-diamant-watches.png

women-lheure-du-diamant-watches.png

196 ms

collection-luc-shadow-2.png

collection-luc-shadow-2.png

199 ms

women-imperiale-watches-2.png

women-imperiale-watches-2.png

198 ms

all-womens-watches-5.png

all-womens-watches-5.png

200 ms

women-alpine-eagle.png

women-alpine-eagle.png

204 ms

women-luc.png

women-luc.png

202 ms

all-mens-watches-2.png

all-mens-watches-2.png

206 ms

grand-complications-2.png

grand-complications-2.png

222 ms

metiers-dart.png

metiers-dart.png

206 ms

exceptional-poincon-geneve.png

exceptional-poincon-geneve.png

208 ms

HelveticaNeueLTPro-Roman.woff

HelveticaNeueLTPro-Roman.woff

449 ms

HelveticaNeueLTPro-Bd.woff

HelveticaNeueLTPro-Bd.woff

421 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

128 ms

dwac-21.7.js

dwac-21.7.js

65 ms

gretel.min.js

gretel.min.js

133 ms

push_teaser_jewellery_mothers_day.png

push_teaser_jewellery_mothers_day.png

67 ms

happy-hearts-jewellery.png

happy-hearts-jewellery.png

67 ms

ice-cube-jewellery-2.png

ice-cube-jewellery-2.png

88 ms

happy-diamonds-jewellery-2.png

happy-diamonds-jewellery-2.png

71 ms

necklaces-pendants-precious-lace-4.png

necklaces-pendants-precious-lace-4.png

66 ms

EngraversGothicBT-Regular.woff

EngraversGothicBT-Regular.woff

353 ms

Walbaum18pt-Regular.woff

Walbaum18pt-Regular.woff

489 ms

necklaces-pendants-lheure-du-diamant-4.png

necklaces-pendants-lheure-du-diamant-4.png

62 ms

all-collections-jewellery-2.png

all-collections-jewellery-2.png

65 ms

rings-ice-cube-2.png

rings-ice-cube-2.png

74 ms

rings-happy-hearts-3.png

rings-happy-hearts-3.png

61 ms

rings-happy-diamonds-3.png

rings-happy-diamonds-3.png

63 ms

rings-precious-lace-2.png

rings-precious-lace-2.png

63 ms

all-rings-4.png

all-rings-4.png

65 ms

necklaces-pendants-happy-hearts-2.png

necklaces-pendants-happy-hearts-2.png

61 ms

necklaces-pendants-happy-diamonds-2.png

necklaces-pendants-happy-diamonds-2.png

62 ms

necklaces-pendants-ice-cube-2.png

necklaces-pendants-ice-cube-2.png

64 ms

all-necklaces-pendants-2.png

all-necklaces-pendants-2.png

62 ms

bracelets-happy-hearts.png

bracelets-happy-hearts.png

98 ms

bracelets-happy-diamonds.png

bracelets-happy-diamonds.png

61 ms

bracelets-ice-cube.png

bracelets-ice-cube.png

49 ms

bracelets-precious-2.png

bracelets-precious-2.png

50 ms

all-bracelets.png

all-bracelets.png

46 ms

earrings-happy-hearts.png

earrings-happy-hearts.png

46 ms

earrings-happy-diamonds.png

earrings-happy-diamonds.png

72 ms

earrings-ice-cube.png

earrings-ice-cube.png

47 ms

earrings-precious-lace-2.png

earrings-precious-lace-2.png

56 ms

earrings-lheure-du-diamant-2.png

earrings-lheure-du-diamant-2.png

42 ms

all-earrings-4.png

all-earrings-4.png

44 ms

engagement-rings.png

engagement-rings.png

48 ms

wedding-rings.png

wedding-rings.png

46 ms

Haute_Joaillerie-Mega_menu-universe.jpg

Haute_Joaillerie-Mega_menu-universe.jpg

47 ms

Haute_Joaillerie-Mega_menu-Red_Carpet.jpg

Haute_Joaillerie-Mega_menu-Red_Carpet.jpg

59 ms

Haute_Joaillerie-Mega_menu-Precious_Lace.jpg

Haute_Joaillerie-Mega_menu-Precious_Lace.jpg

47 ms

Haute_Joaillerie-Mega_menu-Animal_world.jpg

Haute_Joaillerie-Mega_menu-Animal_world.jpg

46 ms

Haute_Joaillerie-Mega_menu-Queen_of_Kalahari.jpg

Haute_Joaillerie-Mega_menu-Queen_of_Kalahari.jpg

47 ms

Haute_Joaillerie-Mega_menu-Carolines_Dreams.jpg

Haute_Joaillerie-Mega_menu-Carolines_Dreams.jpg

46 ms

Sunglasses_red_carpet_push_teaser.png

Sunglasses_red_carpet_push_teaser.png

46 ms

womens-bags-2023.png

womens-bags-2023.png

46 ms

womens-small-leather-goods-2023.png

womens-small-leather-goods-2023.png

92 ms

Womens-perfume-2023.png

Womens-perfume-2023.png

45 ms

womens-sunglasses-2023.png

womens-sunglasses-2023.png

45 ms

womens-scarves-2023.png

womens-scarves-2023.png

54 ms

womens-bracelets-2023.png

womens-bracelets-2023.png

45 ms

all-women-accessories-2023.png

all-women-accessories-2023.png

50 ms

bracelets-men-2022-2.png

bracelets-men-2022-2.png

45 ms

mens-smaller-leather-goods-2023.png

mens-smaller-leather-goods-2023.png

45 ms

mens-bags-2023.png

mens-bags-2023.png

50 ms

mens-cufflinks-2023.png

mens-cufflinks-2023.png

48 ms

perfume-men-2.png

perfume-men-2.png

52 ms

sunglasses-men-2022.png

sunglasses-men-2022.png

47 ms

mens-scarve-2023.png

mens-scarve-2023.png

49 ms

key-chains-men-2023.png

key-chains-men-2023.png

47 ms

all-men-accessories-2023.png

all-men-accessories-2023.png

53 ms

ballpoints-pens-2022.png

ballpoints-pens-2022.png

47 ms

rollerball-pens-2023.png

rollerball-pens-2023.png

48 ms

fountain-pens.png

fountain-pens.png

46 ms

all-writing-instruments-2023.png

all-writing-instruments-2023.png

49 ms

classing-rqcing-clock-2023-bis.png

classing-rqcing-clock-2023-bis.png

48 ms

clocks-classic-2022.png

clocks-classic-2022.png

48 ms

happy-clock-2023.png

happy-clock-2023.png

50 ms

imperiale-clock-2023.png

imperiale-clock-2023.png

48 ms

all-clocks-2023.png

all-clocks-2023.png

45 ms

nav_sustainability-universe.jpg

nav_sustainability-universe.jpg

45 ms

nav_responsible-sourcing-02.png

nav_responsible-sourcing-02.png

45 ms

nav_environmental-responsibility.jpg

nav_environmental-responsibility.jpg

56 ms

design-drafting-artisan-3.png

design-drafting-artisan-3.png

43 ms

nav_awareness-raising-and-engagement-02.png

nav_awareness-raising-and-engagement-02.png

43 ms

nav_sustainability-milestones.jpg

nav_sustainability-milestones.jpg

44 ms

our-history.jpg

our-history.jpg

44 ms

happy-diamonds-campaign-our-legacy-2.png

happy-diamonds-campaign-our-legacy-2.png

43 ms

Chopard_Hotel_Vendome_Vignette.png

Chopard_Hotel_Vendome_Vignette.png

47 ms

social-wall-5.png

social-wall-5.png

46 ms

Nav_menu_la_maison_Cannes.png

Nav_menu_la_maison_Cannes.png

41 ms

navigation_Mille_Miglia.png

navigation_Mille_Miglia.png

47 ms

Mothers_Day_HP_Slider_mobile_2024

Mothers_Day_HP_Slider_mobile_2024

184 ms

summer_push_HP

summer_push_HP

48 ms

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@829834-1069_01.png

45 ms

@857482-1350_01.png

@857482-1350_01.png

146 ms

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@827006-5010_01.png

47 ms

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79A074-5340_01.png

47 ms

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95000-1326_01.png

40 ms

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797482-1350_01.png

42 ms

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797005-5003_01.png

42 ms

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@827702-5289_01.png

44 ms

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81A086-5301_01.png

44 ms

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@85A074-5340_01.png

40 ms

278608-6001_Chopard_Loves_Cinema_42_d3300_V01_649094_179381

278608-6001_Chopard_Loves_Cinema_42_d3300_V01_649094_179381

42 ms

HH_necklace_HP6

HH_necklace_HP6

54 ms

HP_Parfums_bloc4

HP_Parfums_bloc4

99 ms

278608-6013_79A074-5340__85A074-5340_40_V01

278608-6013_79A074-5340__85A074-5340_40_V01

42 ms

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278608-6013_01.png

215 ms

298617-3002_01.png

298617-3002_01.png

62 ms

168619-3005_01.png

168619-3005_01.png

79 ms

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278590-3012_01.png

71 ms

298609-3008_01.png

298609-3008_01.png

108 ms

168619-3004_01.png

168619-3004_01.png

258 ms

298617-6002_01.png

298617-6002_01.png

105 ms

168619-4002_01.png

168619-4002_01.png

122 ms

SavoirFaire-Ep3-Gold-Founder-2018_11_bis_6d442a

SavoirFaire-Ep3-Gold-Founder-2018_11_bis_6d442a

116 ms

SavoirFaire-Ep2-GrandesComplications-Watchmaker-MinuteRepeater-2018_12_6bb810

SavoirFaire-Ep2-GrandesComplications-Watchmaker-MinuteRepeater-2018_12_6bb810

147 ms

pc_our_boutique_c

pc_our_boutique_c

148 ms

SavoirFaire-Ep15-Watch_Apprentice_Megane_2022_16

SavoirFaire-Ep15-Watch_Apprentice_Megane_2022_16

146 ms

ext_guarantee_1118x1398

ext_guarantee_1118x1398

276 ms

Julia_Roberts_and_Caroline_Scheufele_1

Julia_Roberts_and_Caroline_Scheufele_1

195 ms

D_M_-_LUC_-_Blog-masthead_2

D_M_-_LUC_-_Blog-masthead_2

145 ms

278608-6001_01.png

278608-6001_01.png

144 ms

@827702-1259_01.png

@827702-1259_01.png

189 ms

298600-3001_01.png

298600-3001_01.png

191 ms

Accessibility Review

chopard.it accessibility score

61

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Form elements do not have associated labels

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

chopard.it best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

chopard.it SEO score

89

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    IT

  • Language Claimed

    IT

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Chopard.it can be misinterpreted by Google and other search engines. Our service has detected that Italian is used on the page, and it matches the claimed language. Our system also found out that Chopard.it main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

chopard.it

Open Graph description is not detected on the main page of Chopard. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: