Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

cleverlocal.com.au

CleverLocal

Page Load Speed

14.7 sec in total

First Response

4.1 sec

Resources Loaded

9.8 sec

Page Rendered

826 ms

cleverlocal.com.au screenshot

About Website

Visit cleverlocal.com.au now to see the best up-to-date Clever Local content for Australia and also check out these interesting facts you probably never knew about cleverlocal.com.au

CleverLocal is the leading ecommerce and digital marketing consultant in Australia with over 15 years of building successful online stores that increase sales.

Visit cleverlocal.com.au

Key Findings

We analyzed Cleverlocal.com.au page load time and found that the first response time was 4.1 sec and then it took 10.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

cleverlocal.com.au performance score

0

Network Requests Diagram

cleverlocal.com.au

4115 ms

css

31 ms

styles.css

305 ms

css

55 ms

font-awesome.css

4 ms

Our browser made a total of 113 requests to load all elements on the main page. We found that 60% of them (68 requests) were addressed to the original Cleverlocal.com.au, 12% (14 requests) were made to O.twimg.com and 5% (6 requests) were made to Pbs.twimg.com. The less responsive or slowest element that took the longest time to load (4.1 sec) belongs to the original domain Cleverlocal.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 681.9 kB (8%)

Content Size

8.9 MB

After Optimization

8.2 MB

In fact, the total size of Cleverlocal.com.au main page is 8.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 8.2 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 49.5 kB

  • Original 62.5 kB
  • After minification 56.1 kB
  • After compression 13.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 49.5 kB or 79% of the original size.

Image Optimization

-3%

Potential reduce by 217.3 kB

  • Original 8.2 MB
  • After minification 8.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Clever Local images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 163.8 kB

  • Original 270.7 kB
  • After minification 262.2 kB
  • After compression 106.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 163.8 kB or 61% of the original size.

CSS Optimization

-82%

Potential reduce by 251.3 kB

  • Original 306.0 kB
  • After minification 272.2 kB
  • After compression 54.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Cleverlocal.com.au needs all CSS files to be minified and compressed as it can save up to 251.3 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (32%)

Requests Now

108

After Optimization

73

The browser has sent 108 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Clever Local. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

SEO Factors

cleverlocal.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Cleverlocal.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Cleverlocal.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Clever Local. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: