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cleverwhite.com.au screenshot

Report Summary

  • 61

    Performance

    Renders faster than
    76% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 64

    SEO

    Google-friendlier than
    24% of websites

cleverwhite.com.au

CleverWhite - Professional Teeth Whitening Products at Home

Page Load Speed

1.9 sec in total

First Response

249 ms

Resources Loaded

1.5 sec

Page Rendered

174 ms

cleverwhite.com.au screenshot

About Website

Visit cleverwhite.com.au now to see the best up-to-date Clever White content and also check out these interesting facts you probably never knew about cleverwhite.com.au

Designed as the fastest, easiest over-the-counter tooth whitening system available, CleverWhite has been clinically proven safe to whiten teeth in just 5 days.

Visit cleverwhite.com.au

Key Findings

We analyzed Cleverwhite.com.au page load time and found that the first response time was 249 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

cleverwhite.com.au performance score

61

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value7.7 s

3/100

25%

SI (Speed Index)

Value5.2 s

60/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value6.7 s

57/100

10%

Network Requests Diagram

cleverwhite.com.au

249 ms

cleverwhite.com.au

417 ms

styles.css

142 ms

styles.css

360 ms

iselector.css

136 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 27% of them (14 requests) were addressed to the original Cleverwhite.com.au, 45% (23 requests) were made to Cdn9.bigcommerce.com and 12% (6 requests) were made to Cdn10.bigcommerce.com. The less responsive or slowest element that took the longest time to load (460 ms) belongs to the original domain Cleverwhite.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 108.8 kB (13%)

Content Size

838.9 kB

After Optimization

730.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Cleverwhite.com.au main page is 838.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 620.0 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 13.3 kB

  • Original 17.2 kB
  • After minification 14.9 kB
  • After compression 3.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.3 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 13.3 kB or 77% of the original size.

Image Optimization

-7%

Potential reduce by 46.3 kB

  • Original 620.0 kB
  • After minification 573.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Clever White images are well optimized though.

JavaScript Optimization

-24%

Potential reduce by 42.6 kB

  • Original 179.6 kB
  • After minification 179.6 kB
  • After compression 137.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 42.6 kB or 24% of the original size.

CSS Optimization

-30%

Potential reduce by 6.6 kB

  • Original 22.1 kB
  • After minification 22.1 kB
  • After compression 15.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Cleverwhite.com.au needs all CSS files to be minified and compressed as it can save up to 6.6 kB or 30% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (63%)

Requests Now

48

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 48 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Clever White. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

cleverwhite.com.au

cleverwhite.com.au

249 ms

cleverwhite.com.au

cleverwhite.com.au

417 ms

styles.css

styles.css

142 ms

styles.css

styles.css

360 ms

iselector.css

iselector.css

136 ms

flexslider.css

flexslider.css

184 ms

slide-show.css

slide-show.css

137 ms

styles-slide-show.css

styles-slide-show.css

131 ms

social.css

social.css

138 ms

blue.css

blue.css

153 ms

custom.css

custom.css

276 ms

product.attributes.css

product.attributes.css

162 ms

ui.all.css

ui.all.css

153 ms

product.quickview.css

product.quickview.css

159 ms

imodal.css

imodal.css

156 ms

jquery.min.js

jquery.min.js

147 ms

menudrop.js

menudrop.js

131 ms

common.js

common.js

130 ms

iselector.js

iselector.js

133 ms

viewport.js

viewport.js

137 ms

jquery-ui.min.js

jquery-ui.min.js

144 ms

jquery.validate.js

jquery.validate.js

146 ms

product.functions.js

product.functions.js

147 ms

product.attributes.js

product.attributes.js

149 ms

quickview.js

quickview.js

163 ms

quickview.initialise.js

quickview.initialise.js

142 ms

jquery.form.js

jquery.form.js

148 ms

imodal.js

imodal.js

147 ms

loader.js

loader.js

119 ms

quicksearch.js

quicksearch.js

152 ms

visitor.js

visitor.js

154 ms

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

153 ms

ga.js

ga.js

46 ms

ajax-loader.gif

ajax-loader.gif

47 ms

arrow-17x11.png

arrow-17x11.png

182 ms

cart-19x16.png

cart-19x16.png

151 ms

CleverWhite-246x57.png

CleverWhite-246x57.png

230 ms

Search.gif

Search.gif

45 ms

120747545

120747545

273 ms

product-one-step-kit-310x200.png

product-one-step-kit-310x200.png

194 ms

cleverwhite-246x57.png

cleverwhite-246x57.png

220 ms

product-whitening-strips-2-310x200.png

product-whitening-strips-2-310x200.png

90 ms

chemist_warehouse_141x130.png

chemist_warehouse_141x130.png

256 ms

Priceline-170x44.png

Priceline-170x44.png

184 ms

Twitter-38x38.png

Twitter-38x38.png

211 ms

Facebook-38x38.png

Facebook-38x38.png

269 ms

Background-1400x900.jpg

Background-1400x900.jpg

460 ms

menu-background-980x39.png

menu-background-980x39.png

223 ms

__utm.gif

__utm.gif

21 ms

index.php

index.php

167 ms

api.js

api.js

29 ms

Accessibility Review

cleverwhite.com.au accessibility score

73

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

Best Practices

cleverwhite.com.au best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

cleverwhite.com.au SEO score

64

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Cleverwhite.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Cleverwhite.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

cleverwhite.com.au

Open Graph description is not detected on the main page of Clever White. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: