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clifford.co.uk screenshot

Report Summary

  • 65

    Performance

    Renders faster than
    78% of other websites

  • 50

    Accessibility

    Visual factors better than
    that of 21% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 67

    SEO

    Google-friendlier than
    26% of websites

clifford.co.uk

Clifford Car Alarms UK - The UK's First Car Alarm & Remote Starter

Page Load Speed

2 sec in total

First Response

323 ms

Resources Loaded

1.5 sec

Page Rendered

149 ms

clifford.co.uk screenshot

About Website

Click here to check amazing Clifford content. Otherwise, check out these important facts you probably never knew about clifford.co.uk

Clifford is the most recognised name in vehicle security & remote start systems. Clifford products include car alarms, remote starters, SmartStart, interface modules, transmitters and remotes. If you ...

Visit clifford.co.uk

Key Findings

We analyzed Clifford.co.uk page load time and found that the first response time was 323 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

clifford.co.uk performance score

65

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

67/100

10%

LCP (Largest Contentful Paint)

Value9.5 s

0/100

25%

SI (Speed Index)

Value3.8 s

84/100

10%

TBT (Total Blocking Time)

Value140 ms

96/100

30%

CLS (Cumulative Layout Shift)

Value0.022

100/100

15%

TTI (Time to Interactive)

Value6.5 s

59/100

10%

Network Requests Diagram

clifford.co.uk

323 ms

Dip_Global.css

115 ms

menu.css

201 ms

coin-slider-styles.css

202 ms

colorbox.css

204 ms

Our browser made a total of 39 requests to load all elements on the main page. We found that 85% of them (33 requests) were addressed to the original Clifford.co.uk, 5% (2 requests) were made to W.sharethis.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (692 ms) belongs to the original domain Clifford.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 123.4 kB (12%)

Content Size

1.1 MB

After Optimization

937.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Clifford.co.uk main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 915.7 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 20.7 kB

  • Original 25.4 kB
  • After minification 23.9 kB
  • After compression 4.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 20.7 kB or 82% of the original size.

Image Optimization

-8%

Potential reduce by 74.8 kB

  • Original 915.7 kB
  • After minification 840.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Clifford images are well optimized though.

JavaScript Optimization

-15%

Potential reduce by 15.1 kB

  • Original 103.3 kB
  • After minification 99.7 kB
  • After compression 88.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 15.1 kB or 15% of the original size.

CSS Optimization

-78%

Potential reduce by 12.8 kB

  • Original 16.5 kB
  • After minification 12.9 kB
  • After compression 3.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Clifford.co.uk needs all CSS files to be minified and compressed as it can save up to 12.8 kB or 78% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (29%)

Requests Now

28

After Optimization

20

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Clifford. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

clifford.co.uk

clifford.co.uk

323 ms

Dip_Global.css

Dip_Global.css

115 ms

menu.css

menu.css

201 ms

coin-slider-styles.css

coin-slider-styles.css

202 ms

colorbox.css

colorbox.css

204 ms

jquery.min.js

jquery.min.js

23 ms

jquery.colorbox-min.js

jquery.colorbox-min.js

201 ms

coin-slider.js

coin-slider.js

213 ms

buttons.js

buttons.js

12 ms

buttons.js

buttons.js

11 ms

analytics.js

analytics.js

48 ms

Clifford_Logo.gif

Clifford_Logo.gif

263 ms

Header_Background.gif

Header_Background.gif

134 ms

Menu_Background.gif

Menu_Background.gif

104 ms

Slider_2.jpg

Slider_2.jpg

124 ms

Slider_3.jpg

Slider_3.jpg

105 ms

Slider_4.jpg

Slider_4.jpg

101 ms

Slider_SmartStart.jpg

Slider_SmartStart.jpg

203 ms

Map_Info.gif

Map_Info.gif

210 ms

Car_Alarm_Tabs.jpg

Car_Alarm_Tabs.jpg

208 ms

Footer_Head_Background.gif

Footer_Head_Background.gif

207 ms

Bottom_bk.jpg

Bottom_bk.jpg

218 ms

Footer_Background02.gif

Footer_Background02.gif

273 ms

directed_logo.png

directed_logo.png

303 ms

Footer_Contact.gif

Footer_Contact.gif

319 ms

Footer_Facebook.gif

Footer_Facebook.gif

308 ms

Footer_Dealer.gif

Footer_Dealer.gif

310 ms

collect

collect

25 ms

js

js

64 ms

Slider_4.jpg

Slider_4.jpg

618 ms

Slider_3.jpg

Slider_3.jpg

634 ms

Slider_1.jpg

Slider_1.jpg

507 ms

Slider_2.jpg

Slider_2.jpg

625 ms

Slider_SmartStart.jpg

Slider_SmartStart.jpg

392 ms

Car_Alarm_Tabs.jpg

Car_Alarm_Tabs.jpg

536 ms

Bottom_bk.jpg

Bottom_bk.jpg

692 ms

Footer_Facebook.gif

Footer_Facebook.gif

408 ms

Footer_Dealer.gif

Footer_Dealer.gif

514 ms

Footer_Contact.gif

Footer_Contact.gif

505 ms

Accessibility Review

clifford.co.uk accessibility score

50

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

clifford.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

clifford.co.uk SEO score

67

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Clifford.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Clifford.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

clifford.co.uk

Open Graph description is not detected on the main page of Clifford. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: