Tools & Wizards About Us
cliffordswan.com screenshot

Report Summary

  • 46

    Performance

    Renders faster than
    65% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 57% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

cliffordswan.com

Preserve & Grow Wealth | Clifford Swan Investment Counselors

Page Load Speed

2.2 sec in total

First Response

91 ms

Resources Loaded

1.9 sec

Page Rendered

228 ms

cliffordswan.com screenshot

About Website

Welcome to cliffordswan.com homepage info - get ready to check Clifford Swan best content right away, or after learning these important things about cliffordswan.com

Clifford Swan Investment Counselors advises individuals, families and institutions, crafting tailored strategies for wealth preservation and growth

Visit cliffordswan.com

Key Findings

We analyzed Cliffordswan.com page load time and found that the first response time was 91 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

cliffordswan.com performance score

46

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

56/100

10%

LCP (Largest Contentful Paint)

Value5.7 s

17/100

25%

SI (Speed Index)

Value3.2 s

91/100

10%

TBT (Total Blocking Time)

Value930 ms

30/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value10.0 s

26/100

10%

Network Requests Diagram

cliffordswan.com

91 ms

www.cliffordswan.com

123 ms

jquery-1.11.2.js

34 ms

js

154 ms

bootstrap.min.css

59 ms

Our browser made a total of 42 requests to load all elements on the main page. We found that 52% of them (22 requests) were addressed to the original Cliffordswan.com, 26% (11 requests) were made to 763680.fs1.hubspotusercontent-na1.net and 7% (3 requests) were made to No-cache.hubspot.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source 763680.fs1.hubspotusercontent-na1.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 95.5 kB (44%)

Content Size

219.3 kB

After Optimization

123.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Cliffordswan.com main page is 219.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 92.3 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 59.1 kB

  • Original 70.8 kB
  • After minification 56.4 kB
  • After compression 11.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 14.4 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 59.1 kB or 84% of the original size.

Image Optimization

-58%

Potential reduce by 27.7 kB

  • Original 47.8 kB
  • After minification 20.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Clifford Swan needs image optimization as it can save up to 27.7 kB or 58% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-8%

Potential reduce by 7.2 kB

  • Original 92.3 kB
  • After minification 92.3 kB
  • After compression 85.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-17%

Potential reduce by 1.5 kB

  • Original 8.5 kB
  • After minification 8.5 kB
  • After compression 7.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Cliffordswan.com needs all CSS files to be minified and compressed as it can save up to 1.5 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (45%)

Requests Now

29

After Optimization

16

  • Images
  • JavaScript
  • CSS

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Clifford Swan. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

cliffordswan.com

cliffordswan.com

91 ms

www.cliffordswan.com

www.cliffordswan.com

123 ms

jquery-1.11.2.js

jquery-1.11.2.js

34 ms

js

js

154 ms

bootstrap.min.css

bootstrap.min.css

59 ms

2019_shim.min.css

2019_shim.min.css

304 ms

Hs_Default_Custom_Style-2022.min.css

Hs_Default_Custom_Style-2022.min.css

54 ms

current.js

current.js

69 ms

embed.js

embed.js

69 ms

project.js

project.js

69 ms

project.js

project.js

65 ms

module_10663475044_Custom_modules_--CliffordSwan2019_-_ThreeBox.min.js

module_10663475044_Custom_modules_--CliffordSwan2019_-_ThreeBox.min.js

268 ms

v2.js

v2.js

101 ms

763680.js

763680.js

112 ms

index.js

index.js

82 ms

bootstrap.min.js

bootstrap.min.js

64 ms

CSICEventDateTime.js

CSICEventDateTime.js

113 ms

search-icon.png

search-icon.png

115 ms

90bf3fe8-ee26-4528-a10f-acca806132d3.png

90bf3fe8-ee26-4528-a10f-acca806132d3.png

117 ms

CS_Horiz_Lockup_Color.svg

CS_Horiz_Lockup_Color.svg

204 ms

author-david-y-lin.png

author-david-y-lin.png

48 ms

footer_map_2022.jpg

footer_map_2022.jpg

77 ms

logo-blue01.svg

logo-blue01.svg

42 ms

linkedin_icon.png

linkedin_icon.png

76 ms

becb4b4c-7165-4058-beb5-bbc3d390a0aa.png

becb4b4c-7165-4058-beb5-bbc3d390a0aa.png

221 ms

8fefcd47-a9fc-4382-9eb8-196483450e72.png

8fefcd47-a9fc-4382-9eb8-196483450e72.png

216 ms

AvenirNextLTW01-Light.woff

AvenirNextLTW01-Light.woff

147 ms

AvenirNextLTW01-Regular.woff

AvenirNextLTW01-Regular.woff

282 ms

AvenirNextLTW01-Medium.woff

AvenirNextLTW01-Medium.woff

386 ms

AvenirNextLTW01-Demi.woff

AvenirNextLTW01-Demi.woff

287 ms

hp-image-2-1.webp

hp-image-2-1.webp

57 ms

font.woff

font.woff

418 ms

font.woff

font.woff

1226 ms

font.woff

font.woff

451 ms

font.woff

font.woff

727 ms

font.woff

font.woff

559 ms

font.woff

font.woff

593 ms

hp-image-2.webp

hp-image-2.webp

47 ms

homepage-recognized-logos.webp

homepage-recognized-logos.webp

46 ms

footer_bg.png

footer_bg.png

244 ms

banner.js

banner.js

86 ms

763680.js

763680.js

221 ms

Accessibility Review

cliffordswan.com accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

cliffordswan.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

cliffordswan.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Cliffordswan.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Cliffordswan.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

cliffordswan.com

Open Graph data is detected on the main page of Clifford Swan. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: