Report Summary

  • 13

    Performance

    Renders faster than
    25% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

cliffwallcars.com

Bergstrom Automotive - Wisconsin's Largest Automotive Marketplace

Page Load Speed

866 ms in total

First Response

105 ms

Resources Loaded

671 ms

Page Rendered

90 ms

cliffwallcars.com screenshot

About Website

Click here to check amazing Cliffwallcars content. Otherwise, check out these important facts you probably never knew about cliffwallcars.com

Bergstrom Automotive is Wisconsin's largest automotive marketplace with upfront pricing on new and used cars for sale. We also offer expert car service on all makes.

Visit cliffwallcars.com

Key Findings

We analyzed Cliffwallcars.com page load time and found that the first response time was 105 ms and then it took 761 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

cliffwallcars.com performance score

13

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value5.6 s

17/100

25%

SI (Speed Index)

Value12.0 s

4/100

10%

TBT (Total Blocking Time)

Value4,120 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.262

47/100

15%

TTI (Time to Interactive)

Value40.3 s

0/100

10%

Network Requests Diagram

cliffwallcars.com

105 ms

www.bergstromauto.com

20 ms

Lato-Bold.css

32 ms

Lato-Regular.css

33 ms

injector.min.js

106 ms

Our browser made a total of 8 requests to load all elements on the main page. We found that 13% of them (1 request) were addressed to the original Cliffwallcars.com, 50% (4 requests) were made to Media.assets.ansira.net and 13% (1 request) were made to Bergstromauto.com. The less responsive or slowest element that took the longest time to load (106 ms) relates to the external source Api.ansira.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 61.8 kB (20%)

Content Size

302.1 kB

After Optimization

240.2 kB

In fact, the total size of Cliffwallcars.com main page is 302.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Javascripts take 222.8 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 61.1 kB

  • Original 78.6 kB
  • After minification 78.1 kB
  • After compression 17.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 61.1 kB or 78% of the original size.

JavaScript Optimization

-0%

Potential reduce by 354 B

  • Original 222.8 kB
  • After minification 222.8 kB
  • After compression 222.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-53%

Potential reduce by 357 B

  • Original 679 B
  • After minification 631 B
  • After compression 322 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Cliffwallcars.com needs all CSS files to be minified and compressed as it can save up to 357 B or 53% of the original size.

Requests Breakdown

Number of requests can be reduced by 3 (50%)

Requests Now

6

After Optimization

3

The browser has sent 6 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Cliffwallcars. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

cliffwallcars.com accessibility score

89

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

cliffwallcars.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

cliffwallcars.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    N/A

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Cliffwallcars.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Cliffwallcars.com main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph data is detected on the main page of Cliffwallcars. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: