Tools & Wizards About Us
closeup.com screenshot

Report Summary

  • 48

    Performance

    Renders faster than
    66% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

closeup.com

Consumer Brands | Fabric, Health, Home, and Personal Care

Page Load Speed

1.8 sec in total

First Response

159 ms

Resources Loaded

1.3 sec

Page Rendered

381 ms

closeup.com screenshot

About Website

Visit closeup.com now to see the best up-to-date Closeup content and also check out these interesting facts you probably never knew about closeup.com

See our consumer brands for fabric care like OxiClean, Health care like RepHresh, home care like Kaboom, and personal care like Arm & Hammer and Nair.

Visit closeup.com

Key Findings

We analyzed Closeup.com page load time and found that the first response time was 159 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

closeup.com performance score

48

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

54/100

10%

LCP (Largest Contentful Paint)

Value4.7 s

33/100

25%

SI (Speed Index)

Value3.8 s

83/100

10%

TBT (Total Blocking Time)

Value320 ms

77/100

30%

CLS (Cumulative Layout Shift)

Value1.604

0/100

15%

TTI (Time to Interactive)

Value9.1 s

33/100

10%

Network Requests Diagram

closeup.com

159 ms

327 ms

bootstrap.min.css

54 ms

bootstrap-theme.min.css

61 ms

font-awesome.min.css

60 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Closeup.com, 90% (46 requests) were made to Churchdwight.com and 4% (2 requests) were made to Customer.cludo.com. The less responsive or slowest element that took the longest time to load (344 ms) relates to the external source Churchdwight.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 114.4 kB (21%)

Content Size

537.5 kB

After Optimization

423.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Closeup.com main page is 537.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 276.3 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 45.0 kB

  • Original 51.5 kB
  • After minification 36.4 kB
  • After compression 6.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.1 kB, which is 29% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 45.0 kB or 87% of the original size.

Image Optimization

-1%

Potential reduce by 2.5 kB

  • Original 276.3 kB
  • After minification 273.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Closeup images are well optimized though.

JavaScript Optimization

-24%

Potential reduce by 23.9 kB

  • Original 97.6 kB
  • After minification 97.6 kB
  • After compression 73.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 23.9 kB or 24% of the original size.

CSS Optimization

-38%

Potential reduce by 43.0 kB

  • Original 112.1 kB
  • After minification 112.1 kB
  • After compression 69.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Closeup.com needs all CSS files to be minified and compressed as it can save up to 43.0 kB or 38% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (18%)

Requests Now

44

After Optimization

36

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Closeup. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

closeup.com

closeup.com

159 ms

327 ms

bootstrap.min.css

bootstrap.min.css

54 ms

bootstrap-theme.min.css

bootstrap-theme.min.css

61 ms

font-awesome.min.css

font-awesome.min.css

60 ms

style.css

style.css

98 ms

cludo-search.min.css

cludo-search.min.css

29 ms

otSDKStub.js

otSDKStub.js

36 ms

jquery.min.js

jquery.min.js

95 ms

bootstrap.min.js

bootstrap.min.js

77 ms

script.js

script.js

61 ms

search-script.min.js

search-script.min.js

25 ms

_Incapsula_Resource

_Incapsula_Resource

72 ms

material-design-iconic-font.min.css

material-design-iconic-font.min.css

21 ms

gtm.js

gtm.js

197 ms

quotes-test.xml

quotes-test.xml

116 ms

church-dwight-logo-tm.png

church-dwight-logo-tm.png

104 ms

hero-generic-bg.svg

hero-generic-bg.svg

73 ms

amhammer-fc.jpg

amhammer-fc.jpg

84 ms

oxiclean-fc.jpg

oxiclean-fc.jpg

75 ms

xtra-fc.jpg

xtra-fc.jpg

76 ms

trojan-hw.jpg

trojan-hw.jpg

92 ms

first-response-hw.jpg

first-response-hw.jpg

94 ms

rephresh-hw.jpg

rephresh-hw.jpg

94 ms

replens-hw.jpg

replens-hw.jpg

113 ms

vitafusion-logo1x.jpg

vitafusion-logo1x.jpg

114 ms

lilcrit-hw.jpg

lilcrit-hw.jpg

116 ms

p-b-8-hw.jpg

p-b-8-hw.jpg

115 ms

clump-hc.jpg

clump-hc.jpg

120 ms

pool-hc.jpg

pool-hc.jpg

120 ms

felinepine-hc.png

felinepine-hc.png

124 ms

kaboom-hc.jpg

kaboom-hc.jpg

133 ms

orange-glo-hc.jpg

orange-glo-hc.jpg

134 ms

armhammer-pc.jpg

armhammer-pc.jpg

136 ms

batiste-pc.jpg

batiste-pc.jpg

146 ms

toppik-pc.jpg

toppik-pc.jpg

140 ms

oregel-pc.png

oregel-pc.png

149 ms

nair-pc.jpg

nair-pc.jpg

156 ms

Flawless.jpg

Flawless.jpg

323 ms

spinbrush.jpg

spinbrush.jpg

157 ms

simply-saline-pc.png

simply-saline-pc.png

161 ms

therabreath_1x.png

therabreath_1x.png

165 ms

viviscal.jpg

viviscal.jpg

168 ms

waterpik-pc.png

waterpik-pc.png

171 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

344 ms

Gotham-Bold.otf

Gotham-Bold.otf

254 ms

Gotham-Book.otf

Gotham-Book.otf

238 ms

Material-Design-Iconic-Font.woff

Material-Design-Iconic-Font.woff

327 ms

_Incapsula_Resource

_Incapsula_Resource

143 ms

Material-Design-Iconic-Font.ttf

Material-Design-Iconic-Font.ttf

104 ms

fontawesome-webfont.ttf

fontawesome-webfont.ttf

114 ms

Accessibility Review

closeup.com accessibility score

61

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

closeup.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

closeup.com SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Closeup.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Closeup.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

closeup.com

Open Graph description is not detected on the main page of Closeup. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: