Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

cochran.com

#1 Cochran | The Regions Leading Automotive Retailer

Page Load Speed

228 ms in total

First Response

12 ms

Resources Loaded

216 ms

Page Rendered

0 ms

cochran.com screenshot

About Website

Visit cochran.com now to see the best up-to-date Cochran content for United States and also check out these interesting facts you probably never knew about cochran.com

#1 Cochran has 24 locations in Western Pennsylvania offering over 16 vehicle brands including Audi, Cadillac, Infiniti, VW, Subaru, GMC, and many more.

Visit cochran.com

Key Findings

We analyzed Cochran.com page load time and found that the first response time was 12 ms and then it took 216 ms to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

cochran.com performance score

0

Network Requests Diagram

cochran.com

12 ms

www.cochran.com

135 ms

v1

67 ms

Our browser made a total of 3 requests to load all elements on the main page. We found that all of those requests were addressed to Cochran.com and no external sources were called. The less responsive or slowest element that took the longest time to load (135 ms) belongs to the original domain Cochran.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 525.8 kB (20%)

Content Size

2.6 MB

After Optimization

2.1 MB

In fact, the total size of Cochran.com main page is 2.6 MB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-28%

Potential reduce by 67.4 kB

  • Original 239.3 kB
  • After minification 239.3 kB
  • After compression 171.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 67.4 kB or 28% of the original size.

Image Optimization

-8%

Potential reduce by 153.0 kB

  • Original 1.9 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Cochran images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 270.8 kB

  • Original 381.2 kB
  • After minification 354.5 kB
  • After compression 110.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 270.8 kB or 71% of the original size.

CSS Optimization

-80%

Potential reduce by 34.6 kB

  • Original 43.0 kB
  • After minification 35.6 kB
  • After compression 8.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Cochran.com needs all CSS files to be minified and compressed as it can save up to 34.6 kB or 80% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

1

After Optimization

1

The browser has sent 1 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Cochran. According to our analytics all requests are already optimized.

SEO Factors

cochran.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Cochran.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Cochran.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Cochran. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: