Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 0

    Best Practices

  • 83

    SEO

    Google-friendlier than
    46% of websites

collegemarketing.cofc.edu

Office of University Marketing - College of Charleston

Page Load Speed

1.3 sec in total

First Response

97 ms

Resources Loaded

970 ms

Page Rendered

256 ms

collegemarketing.cofc.edu screenshot

About Website

Click here to check amazing College Marketing Cofc content for United States. Otherwise, check out these important facts you probably never knew about collegemarketing.cofc.edu

The OFFICE OF UNIVERSITY MARKETING plans, implements and manages comprehensive marketing programs and initiatives that address the needs and meet the strategic goals of College of Charleston divisions...

Visit collegemarketing.cofc.edu

Key Findings

We analyzed Collegemarketing.cofc.edu page load time and found that the first response time was 97 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

collegemarketing.cofc.edu performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.1 s

3/100

10%

LCP (Largest Contentful Paint)

Value7.9 s

3/100

25%

SI (Speed Index)

Value6.3 s

42/100

10%

TBT (Total Blocking Time)

Value2,560 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.5 s

18/100

10%

Network Requests Diagram

collegemarketing.cofc.edu

97 ms

university-marketing.cofc.edu

78 ms

index.php

307 ms

gtm.js

79 ms

jquery.toast.css

53 ms

Our browser made a total of 31 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Collegemarketing.cofc.edu, 32% (10 requests) were made to Commonassets.charleston.edu and 19% (6 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (318 ms) relates to the external source Commonassets.charleston.edu.

Page Optimization Overview & Recommendations

Page size can be reduced by 808.2 kB (70%)

Content Size

1.1 MB

After Optimization

339.1 kB

In fact, the total size of Collegemarketing.cofc.edu main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Javascripts take 433.5 kB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 151.2 kB

  • Original 209.3 kB
  • After minification 181.1 kB
  • After compression 58.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 28.2 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 151.2 kB or 72% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 122.4 kB
  • After minification 122.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. College Marketing Cofc images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 321.8 kB

  • Original 433.5 kB
  • After minification 433.5 kB
  • After compression 111.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 321.8 kB or 74% of the original size.

CSS Optimization

-88%

Potential reduce by 335.2 kB

  • Original 382.1 kB
  • After minification 371.2 kB
  • After compression 46.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Collegemarketing.cofc.edu needs all CSS files to be minified and compressed as it can save up to 335.2 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (78%)

Requests Now

23

After Optimization

5

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of College Marketing Cofc. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

collegemarketing.cofc.edu accessibility score

100

Accessibility Issues

SEO Factors

collegemarketing.cofc.edu SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Collegemarketing.cofc.edu can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Collegemarketing.cofc.edu main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of College Marketing Cofc. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: