Tools & Wizards About Us
conversemarketing.com screenshot

Report Summary

  • 67

    Performance

    Renders faster than
    79% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

conversemarketing.com

Converse Marketing | Advertising Agency | Peoria, IL

Page Load Speed

1.8 sec in total

First Response

256 ms

Resources Loaded

1.4 sec

Page Rendered

98 ms

conversemarketing.com screenshot

About Website

Click here to check amazing Converse Marketing content. Otherwise, check out these important facts you probably never knew about conversemarketing.com

Converse Marketing is a world-class marketing and advertising firm in Peoria, Il. Converse is a full-service agency specializing in branding, identity, event marketing, messaging, strategy and communi...

Visit conversemarketing.com

Key Findings

We analyzed Conversemarketing.com page load time and found that the first response time was 256 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

conversemarketing.com performance score

67

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

65/100

10%

LCP (Largest Contentful Paint)

Value7.1 s

6/100

25%

SI (Speed Index)

Value3.6 s

86/100

10%

TBT (Total Blocking Time)

Value140 ms

95/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value6.0 s

64/100

10%

Network Requests Diagram

conversemarketing.com

256 ms

conversemarketing.com

260 ms

webfonts.css

76 ms

containers.css

164 ms

styles.css

196 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 94% of them (46 requests) were addressed to the original Conversemarketing.com, 4% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (594 ms) belongs to the original domain Conversemarketing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 23.5 kB (2%)

Content Size

945.9 kB

After Optimization

922.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Conversemarketing.com main page is 945.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 858.8 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 9.4 kB

  • Original 12.4 kB
  • After minification 11.1 kB
  • After compression 3.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 9.4 kB or 76% of the original size.

Image Optimization

-0%

Potential reduce by 633 B

  • Original 858.8 kB
  • After minification 858.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Converse Marketing images are well optimized though.

JavaScript Optimization

-17%

Potential reduce by 11.8 kB

  • Original 70.1 kB
  • After minification 70.0 kB
  • After compression 58.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 11.8 kB or 17% of the original size.

CSS Optimization

-36%

Potential reduce by 1.6 kB

  • Original 4.6 kB
  • After minification 4.6 kB
  • After compression 2.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Conversemarketing.com needs all CSS files to be minified and compressed as it can save up to 1.6 kB or 36% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (53%)

Requests Now

43

After Optimization

20

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Converse Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

conversemarketing.com

conversemarketing.com

256 ms

conversemarketing.com

conversemarketing.com

260 ms

webfonts.css

webfonts.css

76 ms

containers.css

containers.css

164 ms

styles.css

styles.css

196 ms

slideshow.css

slideshow.css

192 ms

jquery.js

jquery.js

263 ms

jquery.animatedcollapse.js

jquery.animatedcollapse.js

196 ms

jquery.slides.js

jquery.slides.js

199 ms

control.animatedcollapse1.js

control.animatedcollapse1.js

243 ms

control.slides.js

control.slides.js

255 ms

google.analytics.js

google.analytics.js

256 ms

analytics.js

analytics.js

51 ms

menuback1.gif

menuback1.gif

72 ms

logoback3.jpg

logoback3.jpg

81 ms

menuback2.gif

menuback2.gif

74 ms

wedge1.gif

wedge1.gif

68 ms

greenback-shadow.gif

greenback-shadow.gif

250 ms

line952g.gif

line952g.gif

80 ms

menu4.jpg

menu4.jpg

182 ms

logoback2.gif

logoback2.gif

138 ms

logoback1.jpg

logoback1.jpg

140 ms

mainback4.gif

mainback4.gif

146 ms

home-slide-1.jpg

home-slide-1.jpg

272 ms

home-slide-2.jpg

home-slide-2.jpg

333 ms

home-slide-3.jpg

home-slide-3.jpg

332 ms

home-slide-4.jpg

home-slide-4.jpg

359 ms

home-slide-5.jpg

home-slide-5.jpg

309 ms

home-slide-6.jpg

home-slide-6.jpg

325 ms

home-slide-7.jpg

home-slide-7.jpg

397 ms

line952.gif

line952.gif

374 ms

contentback1.gif

contentback1.gif

394 ms

a-showfloor.jpg

a-showfloor.jpg

406 ms

arrow-small.gif

arrow-small.gif

398 ms

a-rli-2015napslo.jpg

a-rli-2015napslo.jpg

431 ms

a-bradley-1.jpg

a-bradley-1.jpg

441 ms

dropshadow.png

dropshadow.png

463 ms

minilogo.gif

minilogo.gif

465 ms

social1d.png

social1d.png

464 ms

social2d.png

social2d.png

470 ms

social3d.png

social3d.png

498 ms

social4d.png

social4d.png

505 ms

home-slide-3.jpg

home-slide-3.jpg

530 ms

loading.gif

loading.gif

529 ms

MetaWeb-Bold.woff

MetaWeb-Bold.woff

534 ms

25C240_0_0.woff

25C240_0_0.woff

594 ms

MetaWeb-Normal.woff

MetaWeb-Normal.woff

568 ms

collect

collect

12 ms

js

js

71 ms

Accessibility Review

conversemarketing.com accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

conversemarketing.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

conversemarketing.com SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Conversemarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Conversemarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

conversemarketing.com

Open Graph description is not detected on the main page of Converse Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: