Tools & Wizards About Us
coolest.com screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

coolest.com

Page Load Speed

2.9 sec in total

First Response

156 ms

Resources Loaded

2.3 sec

Page Rendered

462 ms

coolest.com screenshot

About Website

Click here to check amazing Coolest content for United States. Otherwise, check out these important facts you probably never knew about coolest.com

Prepare to be a whole lot more popular! The Coolest Cooler has a blender, bluetooth speaker, USB charger and more!

Visit coolest.com

Key Findings

We analyzed Coolest.com page load time and found that the first response time was 156 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

coolest.com performance score

0

Network Requests Diagram

coolest.com

156 ms

2201791120.js

206 ms

vc.css

21 ms

smart-coupon.css

22 ms

layerslider.css

24 ms

Our browser made a total of 187 requests to load all elements on the main page. We found that 47% of them (87 requests) were addressed to the original Coolest.com, 6% (11 requests) were made to Instagramstatic-a.akamaihd.net and 4% (8 requests) were made to S.ytimg.com. The less responsive or slowest element that took the longest time to load (536 ms) relates to the external source Facebook.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.5 MB (64%)

Content Size

5.4 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Coolest.com main page is 5.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 159.2 kB

  • Original 205.9 kB
  • After minification 205.8 kB
  • After compression 46.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 159.2 kB or 77% of the original size.

Image Optimization

-1%

Potential reduce by 7.5 kB

  • Original 811.0 kB
  • After minification 803.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Coolest images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 1.9 MB

  • Original 2.8 MB
  • After minification 2.8 MB
  • After compression 878.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.9 MB or 68% of the original size.

CSS Optimization

-88%

Potential reduce by 1.4 MB

  • Original 1.6 MB
  • After minification 1.6 MB
  • After compression 198.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Coolest.com needs all CSS files to be minified and compressed as it can save up to 1.4 MB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 132 (77%)

Requests Now

172

After Optimization

40

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 172 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Coolest. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 75 to 1 for JavaScripts and from 39 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

coolest.com

coolest.com

156 ms

2201791120.js

2201791120.js

206 ms

vc.css

vc.css

21 ms

smart-coupon.css

smart-coupon.css

22 ms

layerslider.css

layerslider.css

24 ms

css

css

42 ms

style.css

style.css

21 ms

owl.carousel.css

owl.carousel.css

28 ms

font-awesome.min.css

font-awesome.min.css

22 ms

settings.css

settings.css

25 ms

select2.css

select2.css

22 ms

woocommerce.css

woocommerce.css

26 ms

woocommerce.css

woocommerce.css

27 ms

shortcodes.css

shortcodes.css

37 ms

shortcodes.css

shortcodes.css

32 ms

grid.css

grid.css

36 ms

grid.css

grid.css

37 ms

cart-checkout.css

cart-checkout.css

39 ms

new_custom.css

new_custom.css

38 ms

css

css

54 ms

royalslider.css

royalslider.css

39 ms

font-awesome.css

font-awesome.css

50 ms

fancybox.css

fancybox.css

39 ms

animations.css

animations.css

44 ms

style.css

style.css

51 ms

js_composer.css

js_composer.css

77 ms

checkout-form.css

checkout-form.css

41 ms

Defaults.css

Defaults.css

42 ms

ultimate.min.css

ultimate.min.css

45 ms

moonrayJS-only-wp-forms.css

moonrayJS-only-wp-forms.css

141 ms

152 ms

jquery-ui.css

jquery-ui.css

38 ms

front.css

front.css

42 ms

jquery.js

jquery.js

53 ms

jquery-migrate.min.js

jquery-migrate.min.js

50 ms

greensock.js

greensock.js

51 ms

layerslider.kreaturamedia.jquery.js

layerslider.kreaturamedia.jquery.js

56 ms

layerslider.transitions.js

layerslider.transitions.js

58 ms

owl.carousel.js

owl.carousel.js

55 ms

front_end.js

front_end.js

55 ms

leadbox-909.js

leadbox-909.js

49 ms

widgets.js

widgets.js

16 ms

style.css

style.css

50 ms

style_f36510.css

style_f36510.css

53 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

50 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

55 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

48 ms

add-to-cart.min.js

add-to-cart.min.js

58 ms

plugin-init.js

plugin-init.js

48 ms

woocommerce-add-to-cart.js

woocommerce-add-to-cart.js

49 ms

modernizr.min.js

modernizr.min.js

46 ms

modernizr-custom.min.js

modernizr-custom.min.js

46 ms

ultimate.min.js

ultimate.min.js

48 ms

modal-all.min.js

modal-all.min.js

49 ms

embeds.js

embeds.js

29 ms

platform.js

platform.js

108 ms

addthis_widget.js

addthis_widget.js

35 ms

tracking.js

tracking.js

134 ms

output.css

output.css

42 ms

jquery.form.min.js

jquery.form.min.js

40 ms

scripts.js

scripts.js

42 ms

select2.min.js

select2.min.js

47 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

44 ms

woocommerce.min.js

woocommerce.min.js

42 ms

jquery.cookie.min.js

jquery.cookie.min.js

45 ms

cart-fragments.min.js

cart-fragments.min.js

41 ms

front.js

front.js

48 ms

features-video-hover.js

features-video-hover.js

42 ms

cart-checkout.js

cart-checkout.js

39 ms

jquery.plugins.min.js

jquery.plugins.min.js

41 ms

jquery.register.js

jquery.register.js

42 ms

wp-gallery-custom-links.js

wp-gallery-custom-links.js

36 ms

js_composer_front.js

js_composer_front.js

36 ms

show-cooler.js

show-cooler.js

35 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

290 ms

analytics.min.js

analytics.min.js

125 ms

coolest-logo-200x68.png

coolest-logo-200x68.png

25 ms

coolest-homepage-top-orange-bg.jpg

coolest-homepage-top-orange-bg.jpg

26 ms

coolest-homepage-learn-more.png

coolest-homepage-learn-more.png

27 ms

coolest-homepage-watch-video.png

coolest-homepage-watch-video.png

26 ms

Blue-Cooler-Open-with-Accessories.png

Blue-Cooler-Open-with-Accessories.png

27 ms

mix-master-guide-web1.jpg

mix-master-guide-web1.jpg

27 ms

coolest-homepage-3image-features-picnic.jpg

coolest-homepage-3image-features-picnic.jpg

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fox-news-video.jpg

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30 ms

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as-featured-on-new-color.jpg

30 ms

coolest-dogs-small.jpg

coolest-dogs-small.jpg

32 ms

Group-Shot.jpg

Group-Shot.jpg

27 ms

amazon-buy-button.png

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29 ms

social-14.png

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29 ms

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32 ms

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30 ms

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30 ms

i.js

i.js

24 ms

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45 ms

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19 ms

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43 ms

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61 ms

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77 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

19 ms

DINNextLTProHeavy.woff

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19 ms

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can-i-show.js

76 ms

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159 ms

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13 ms

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129 ms

1ruzCKJbbuU

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141 ms

p

p

491 ms

fbevents.js

fbevents.js

305 ms

analytics.js

analytics.js

24 ms

i

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468 ms

6706.js

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19 ms

t

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526 ms

linkid.js

linkid.js

39 ms

adsct

adsct

358 ms

wqik8s0IagM

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250 ms

player_api

player_api

239 ms

sdk.js

sdk.js

322 ms

cross.png

cross.png

256 ms

coolest.com

coolest.com

475 ms

183 ms

tweet.04d20138f67ab41d6b4af6cc583926d9.js

tweet.04d20138f67ab41d6b4af6cc583926d9.js

190 ms

cb=gapi.loaded_0

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389 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

435 ms

subscribe_embed

subscribe_embed

168 ms

www-embed-player-vflZsBgOl.css

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107 ms

www-embed-player.js

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178 ms

collect

collect

112 ms

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www-widgetapi.js

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157 ms

collect

collect

132 ms

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V7MhZ8CBG3U

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137 ms

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photo.jpg

photo.jpg

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www-subscribe-embed.js

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137 ms

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178 ms

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218 ms

ad_status.js

ad_status.js

240 ms

syndication

syndication

277 ms

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tweets.json

292 ms

zN7GBFwfMP4uA6AR0HCoLQ.ttf

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198 ms

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225 ms

279 ms

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110 ms

jquery.min.js

jquery.min.js

201 ms

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242 ms

form3-lock-icon.png

form3-lock-icon.png

115 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

122 ms

collect

collect

67 ms

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ga-audiences

62 ms

postmessageRelay

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74 ms

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ga-audiences

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cb=gapi.loaded_2

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jquery-ui.min.js

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tweet.7edb5b7c103e282bacfdf7055ee51cce.light.ltr.css

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18 ms

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20 ms

border_3.gif

border_3.gif

75 ms

bubbleSprite_3.png

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101 ms

bubbleDropR_3.png

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SEO Factors

coolest.com SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Coolest.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Coolest.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

coolest.com

Open Graph data is detected on the main page of Coolest. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: