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coolmatters.com screenshot

Report Summary

  • 58

    Performance

    Renders faster than
    74% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

coolmatters.com

Niche and unique products and gifts — CoolMatters.com

Page Load Speed

3.1 sec in total

First Response

150 ms

Resources Loaded

2.8 sec

Page Rendered

126 ms

coolmatters.com screenshot

About Website

Visit coolmatters.com now to see the best up-to-date Cool Matters content and also check out these interesting facts you probably never knew about coolmatters.com

Curated lists of niche, unique, innovative products and gifts that you want to know about, but don't have hours to search for Our FREE, growing, curated list of over 10,000 niche companies, from...

Visit coolmatters.com

Key Findings

We analyzed Coolmatters.com page load time and found that the first response time was 150 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

coolmatters.com performance score

58

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value4.4 s

40/100

25%

SI (Speed Index)

Value8.9 s

15/100

10%

TBT (Total Blocking Time)

Value200 ms

89/100

30%

CLS (Cumulative Layout Shift)

Value0.009

100/100

15%

TTI (Time to Interactive)

Value10.7 s

23/100

10%

Network Requests Diagram

coolmatters.com

150 ms

coolmatters.com

260 ms

home

66 ms

home

743 ms

style.min.css

178 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 48% of them (21 requests) were addressed to the original Coolmatters.com, 14% (6 requests) were made to Apis.google.com and 11% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (755 ms) relates to the external source Developers.google.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 165.9 kB (31%)

Content Size

537.7 kB

After Optimization

371.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Coolmatters.com main page is 537.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 280.9 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 43.8 kB

  • Original 56.9 kB
  • After minification 56.0 kB
  • After compression 13.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 43.8 kB or 77% of the original size.

Image Optimization

-16%

Potential reduce by 9.5 kB

  • Original 60.5 kB
  • After minification 51.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Cool Matters needs image optimization as it can save up to 9.5 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-21%

Potential reduce by 57.8 kB

  • Original 280.9 kB
  • After minification 280.9 kB
  • After compression 223.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 57.8 kB or 21% of the original size.

CSS Optimization

-39%

Potential reduce by 54.8 kB

  • Original 139.4 kB
  • After minification 139.4 kB
  • After compression 84.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Coolmatters.com needs all CSS files to be minified and compressed as it can save up to 54.8 kB or 39% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (58%)

Requests Now

31

After Optimization

13

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Cool Matters. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

coolmatters.com

coolmatters.com

150 ms

coolmatters.com

coolmatters.com

260 ms

home

home

66 ms

home

home

743 ms

style.min.css

style.min.css

178 ms

style.min.css

style.min.css

282 ms

default.min.css

default.min.css

388 ms

jquery.min.js

jquery.min.js

281 ms

jquery-migrate.min.js

jquery-migrate.min.js

219 ms

op-jquery-base-all.min.js

op-jquery-base-all.min.js

291 ms

css

css

32 ms

validation.min.js

validation.min.js

194 ms

op-front-all.min.js

op-front-all.min.js

322 ms

menus.min.js

menus.min.js

266 ms

CM-text-and-icon.png

CM-text-and-icon.png

127 ms

15.png

15.png

97 ms

Infographic-Steps_to_Great_Gift_Ideas.png

Infographic-Steps_to_Great_Gift_Ideas.png

128 ms

share-twitter-alt.png

share-twitter-alt.png

96 ms

share-facebook-alt.png

share-facebook-alt.png

92 ms

share-google-alt.png

share-google-alt.png

92 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

45 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

56 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

66 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0RkyFjWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0RkyFjWVAexQ.ttf

67 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWVAexQ.ttf

65 ms

widgets.js

widgets.js

48 ms

all.js

all.js

44 ms

plusone.js

plusone.js

64 ms

CM-text-and-icon.png

CM-text-and-icon.png

104 ms

all.js

all.js

19 ms

Infographic-Steps_to_Great_Gift_Ideas.png

Infographic-Steps_to_Great_Gift_Ideas.png

140 ms

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

60 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

27 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

45 ms

fastbutton

fastbutton

42 ms

settings

settings

108 ms

postmessageRelay

postmessageRelay

29 ms

2254111616-postmessagerelay.js

2254111616-postmessagerelay.js

25 ms

rpc:shindig_random.js

rpc:shindig_random.js

7 ms

developers.google.com

developers.google.com

755 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

5 ms

button.856debeac157d9669cf51e73a08fbc93.js

button.856debeac157d9669cf51e73a08fbc93.js

3 ms

embeds

embeds

33 ms

tweet_button.2f70fb173b9000da126c79afe2098f02.en.html

tweet_button.2f70fb173b9000da126c79afe2098f02.en.html

13 ms

Accessibility Review

coolmatters.com accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

[role]s do not have all required [aria-*] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

coolmatters.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

coolmatters.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Coolmatters.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Coolmatters.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

coolmatters.com

Open Graph data is detected on the main page of Cool Matters. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: