Tools & Wizards About Us
coolshop.rs screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 60

    Accessibility

    Visual factors better than
    that of 26% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

coolshop.rs

Bela tehnika, LCD televizori, Frižideri, Šporeti, Klima uredjaji, Mašine za pranje i sušenje, Audio tehnika, Kućni aparati, Ugradna tehnika | Cool Sho...

Page Load Speed

12.2 sec in total

First Response

200 ms

Resources Loaded

5.7 sec

Page Rendered

6.3 sec

coolshop.rs screenshot

About Website

Welcome to coolshop.rs homepage info - get ready to check Cool Shop best content for Serbia right away, or after learning these important things about coolshop.rs

COOL SHOP - Vaša internet prodavnica! Bela tehnika, LCD televizori, frižideri, šporeti, klima uredjaji, mašine za pranje i sušenje, audio tehnika, kućni aparati, ugradna tehnika i sva ostala tehnika n...

Visit coolshop.rs

Key Findings

We analyzed Coolshop.rs page load time and found that the first response time was 200 ms and then it took 12 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

coolshop.rs performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

26/100

10%

LCP (Largest Contentful Paint)

Value9.2 s

1/100

25%

SI (Speed Index)

Value7.4 s

28/100

10%

TBT (Total Blocking Time)

Value690 ms

43/100

30%

CLS (Cumulative Layout Shift)

Value1.232

1/100

15%

TTI (Time to Interactive)

Value13.9 s

10/100

10%

Network Requests Diagram

coolshop.rs

200 ms

www.coolshop.rs

525 ms

font-awesome.min.css

189 ms

normalize.css

284 ms

responsive.css

286 ms

Our browser made a total of 259 requests to load all elements on the main page. We found that 97% of them (252 requests) were addressed to the original Coolshop.rs, 1% (2 requests) were made to Googletagmanager.com and 0% (1 request) were made to Flv.isitetv.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Coolshop.rs.

Page Optimization Overview & Recommendations

Page size can be reduced by 422.0 kB (4%)

Content Size

9.8 MB

After Optimization

9.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Coolshop.rs main page is 9.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 9.5 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 180.6 kB

  • Original 202.0 kB
  • After minification 181.7 kB
  • After compression 21.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 180.6 kB or 89% of the original size.

Image Optimization

-2%

Potential reduce by 237.2 kB

  • Original 9.5 MB
  • After minification 9.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Cool Shop images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 1.7 kB

  • Original 69.2 kB
  • After minification 69.2 kB
  • After compression 67.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-14%

Potential reduce by 2.5 kB

  • Original 18.1 kB
  • After minification 18.1 kB
  • After compression 15.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Coolshop.rs needs all CSS files to be minified and compressed as it can save up to 2.5 kB or 14% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (6%)

Requests Now

255

After Optimization

240

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 255 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Cool Shop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

coolshop.rs

coolshop.rs

200 ms

www.coolshop.rs

www.coolshop.rs

525 ms

font-awesome.min.css

font-awesome.min.css

189 ms

normalize.css

normalize.css

284 ms

responsive.css

responsive.css

286 ms

style.css

style.css

287 ms

jquery.qtip.min.css

jquery.qtip.min.css

290 ms

bxslider.css

bxslider.css

287 ms

lightbox.css

lightbox.css

288 ms

style-responsive.css

style-responsive.css

378 ms

jquery-1.12.2.min.js

jquery-1.12.2.min.js

477 ms

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380 ms

js

js

62 ms

js

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97 ms

lightbox.js

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287 ms

jquery.qtip.min.js

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463 ms

bxslider.js

bxslider.js

287 ms

jquery.magnific-popup.js

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379 ms

isitetv_product_card_cool_shop.min.js

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139 ms

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126 ms

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596 ms

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174 ms

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586 ms

rollman-masina-za-peglanje-vesa-MP-8015-E-01.jpg

rollman-masina-za-peglanje-vesa-MP-8015-E-01.jpg

591 ms

dimovne-cevi-set.jpg

dimovne-cevi-set.jpg

711 ms

HAIER.jpg

HAIER.jpg

574 ms

Stiebel-Eltron-protocni-bojler-DHB-E-18-21-24-LCD.jpg

Stiebel-Eltron-protocni-bojler-DHB-E-18-21-24-LCD.jpg

584 ms

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stiebel-protocni-bojler-peo-18-21-24.jpg

577 ms

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586 ms

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image635273749e2ec.png

589 ms

tesla_fopen.jpg

tesla_fopen.jpg

715 ms

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tesla-tt34tp21-1232iaw-inverter-klima.jpg

590 ms

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image-2.jpg

593 ms

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ugradbena_plo_a_indesit_ri_360_c.jpg

589 ms

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Zmywarka-WHIRLPOOL-W8I-HF58-TUS-front-1.jpg

598 ms

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634 ms

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vinska.jpg

637 ms

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vivax-gornja-ploca-mk-0210xa.jpg

597 ms

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vivax-grejalica-ph-2000.jpg

604 ms

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image1.jpg

599 ms

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vivax-pingvin-klima.jpg

644 ms

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vivax-klima-uredjaj-acp-09pt25aef.jpg

637 ms

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637 ms

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vox-frizider-ks-1100.jpg

599 ms

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vox-klima-uredjaj-sfx12-io.jpg

591 ms

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595 ms

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vox_uhd_55.jpg

633 ms

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620 ms

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vox-ugradna-ploca-ebc-410db.jpg

590 ms

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whirlpool-indukciona-staklokeramicka-ploca-WB-S2560-NE.jpg

596 ms

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593 ms

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594 ms

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632 ms

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621 ms

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591 ms

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598 ms

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594 ms

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594 ms

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630 ms

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620 ms

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587 ms

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583 ms

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588 ms

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582 ms

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618 ms

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ACM-802-NE.jpg

574 ms

ACM-808-BA-WH.jpg

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571 ms

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576 ms

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AKP-745-IX.jpg

577 ms

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AKP-745-NB.jpg

570 ms

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573 ms

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570 ms

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whirlpool-ugradna-sudo-masina-wi-7020-p.jpg

572 ms

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576 ms

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577 ms

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570 ms

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572 ms

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853 ms

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572 ms

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577 ms

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577 ms

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571 ms

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573 ms

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588 ms

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586 ms

ariston.jpg

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589 ms

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576 ms

midea.jpg

midea.jpg

619 ms

candy.jpg

candy.jpg

591 ms

indesit.jpg

indesit.jpg

603 ms

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597 ms

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588 ms

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625 ms

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639 ms

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607 ms

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613 ms

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599 ms

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637 ms

Accessibility Review

coolshop.rs accessibility score

60

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

coolshop.rs best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

coolshop.rs SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    SR

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Coolshop.rs can be misinterpreted by Google and other search engines. Our service has detected that Serbian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Coolshop.rs main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

coolshop.rs

Open Graph description is not detected on the main page of Cool Shop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: