Tools & Wizards About Us
couplands.com screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

couplands.com

Coupland's Bakeries | The Home of Good Baking | NZ Bakeries

Page Load Speed

6.8 sec in total

First Response

426 ms

Resources Loaded

5.7 sec

Page Rendered

701 ms

couplands.com screenshot

About Website

Welcome to couplands.com homepage info - get ready to check Coupland S best content for New Zealand right away, or after learning these important things about couplands.com

Coupland's Bakeries has all your bakery needs covered from bread to cakes, biscuits and slices to award winning pies and savouries!

Visit couplands.com

Key Findings

We analyzed Couplands.com page load time and found that the first response time was 426 ms and then it took 6.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

couplands.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

6/100

10%

LCP (Largest Contentful Paint)

Value20.2 s

0/100

25%

SI (Speed Index)

Value15.2 s

1/100

10%

TBT (Total Blocking Time)

Value510 ms

57/100

30%

CLS (Cumulative Layout Shift)

Value0.327

35/100

15%

TTI (Time to Interactive)

Value23.2 s

1/100

10%

Network Requests Diagram

couplands.com

426 ms

www.couplands.co.nz

1678 ms

css

32 ms

style.min.css

206 ms

addycomplete.min.css

407 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Couplands.com, 80% (52 requests) were made to Couplands.co.nz and 6% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (2.3 sec) relates to the external source Couplands.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 113.6 kB (2%)

Content Size

5.1 MB

After Optimization

5.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Couplands.com main page is 5.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 4.9 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 64.8 kB

  • Original 81.0 kB
  • After minification 77.3 kB
  • After compression 16.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 64.8 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 23.7 kB

  • Original 4.9 MB
  • After minification 4.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Coupland S images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 1.7 kB

  • Original 104.0 kB
  • After minification 104.0 kB
  • After compression 102.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-35%

Potential reduce by 23.4 kB

  • Original 66.1 kB
  • After minification 48.7 kB
  • After compression 42.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Couplands.com needs all CSS files to be minified and compressed as it can save up to 23.4 kB or 35% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (47%)

Requests Now

58

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Coupland S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

couplands.com

couplands.com

426 ms

www.couplands.co.nz

www.couplands.co.nz

1678 ms

css

css

32 ms

style.min.css

style.min.css

206 ms

addycomplete.min.css

addycomplete.min.css

407 ms

woocommerce-layout.css

woocommerce-layout.css

594 ms

woocommerce.css

woocommerce.css

598 ms

style.min.css

style.min.css

797 ms

jquery.min.js

jquery.min.js

805 ms

jquery-migrate.min.js

jquery-migrate.min.js

605 ms

addycomplete.min.js

addycomplete.min.js

609 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

792 ms

add-to-cart.min.js

add-to-cart.min.js

804 ms

js.cookie.min.js

js.cookie.min.js

928 ms

woocommerce.min.js

woocommerce.min.js

927 ms

js

js

50 ms

all.css

all.css

36 ms

js

js

94 ms

wc-blocks.css

wc-blocks.css

1022 ms

hooks.min.js

hooks.min.js

1037 ms

i18n.min.js

i18n.min.js

1038 ms

main.js

main.js

1039 ms

sourcebuster.min.js

sourcebuster.min.js

1037 ms

order-attribution.min.js

order-attribution.min.js

1038 ms

scripts.min.js

scripts.min.js

1186 ms

forms.js

forms.js

1199 ms

fbevents.js

fbevents.js

120 ms

analytics.js

analytics.js

161 ms

gtm.js

gtm.js

116 ms

Couplands-50th-anniversary-logo.png

Couplands-50th-anniversary-logo.png

546 ms

Steak-Mushroom-Web-1300-x-570.jpg

Steak-Mushroom-Web-1300-x-570.jpg

959 ms

Xmas-online-4.png

Xmas-online-4.png

758 ms

Donuts-mixed-600-x-570.jpg

Donuts-mixed-600-x-570.jpg

571 ms

wheat.png

wheat.png

1132 ms

Brioche-Hamburger-Buns.jpg

Brioche-Hamburger-Buns.jpg

1135 ms

Mince-Cheese-Web-800-x-800.jpg

Mince-Cheese-Web-800-x-800.jpg

1135 ms

Hamburger-Buns-1.jpg

Hamburger-Buns-1.jpg

971 ms

Assorted-Savouries-20-Web-800-x-800-V1.jpg

Assorted-Savouries-20-Web-800-x-800-V1.jpg

1354 ms

Tan-Slice-Web-800-x-800.jpg

Tan-Slice-Web-800-x-800.jpg

1319 ms

couplands-bg.jpg

couplands-bg.jpg

1522 ms

grains.png

grains.png

1329 ms

chocolate.png

chocolate.png

1344 ms

6pk-Donuts-Donuts-Web-800-x-800.jpg

6pk-Donuts-Donuts-Web-800-x-800.jpg

1529 ms

Our-Daily-Fresh-Bailey-630-x-470.jpg

Our-Daily-Fresh-Bailey-630-x-470.jpg

1519 ms

couplands-bread-630x-x-470.jpg

couplands-bread-630x-x-470.jpg

1526 ms

chocolate-2.png

chocolate-2.png

1936 ms

couplands-dish.jpg

couplands-dish.jpg

1552 ms

Baker-630-x-400.jpg

Baker-630-x-400.jpg

1719 ms

spots-2.png

spots-2.png

1722 ms

grains-2.png

grains-2.png

1724 ms

couplands-banner2.jpg

couplands-banner2.jpg

1726 ms

grains-1.png

grains-1.png

1751 ms

site-logo-small.png

site-logo-small.png

1918 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

107 ms

3A4DB9_1_0.woff

3A4DB9_1_0.woff

2046 ms

3A4DB9_0_0.woff

3A4DB9_0_0.woff

1836 ms

fa-solid-900.woff

fa-solid-900.woff

51 ms

fa-regular-400.woff

fa-regular-400.woff

106 ms

White-Toast-Bread-With-Promise-1080-x-1080-V1.jpg

White-Toast-Bread-With-Promise-1080-x-1080-V1.jpg

2031 ms

Jam-Burst-Filled-Donut-with-Promise-1080-x-1080-V1.jpg

Jam-Burst-Filled-Donut-with-Promise-1080-x-1080-V1.jpg

1861 ms

collect

collect

43 ms

Mince-Savouries-Web-800-x-800-V1.jpg

Mince-Savouries-Web-800-x-800-V1.jpg

2320 ms

Oat-Raisin-With-Promise-1080-x-1080-1.jpg

Oat-Raisin-With-Promise-1080-x-1080-1.jpg

1929 ms

js

js

56 ms

woocommerce-smallscreen.css

woocommerce-smallscreen.css

202 ms

Accessibility Review

couplands.com accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

couplands.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

couplands.com SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Couplands.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Couplands.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

couplands.com

Open Graph data is detected on the main page of Coupland S. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: