Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 63

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 62

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

cowlingandwilcox.com

Art Supplies - Fine & Graphic Artist Materials - Cowling & Wilcox

Page Load Speed

7.3 sec in total

First Response

676 ms

Resources Loaded

5.4 sec

Page Rendered

1.2 sec

cowlingandwilcox.com screenshot

About Website

Click here to check amazing Cowling And Wilcox content for United Kingdom. Otherwise, check out these important facts you probably never knew about cowlingandwilcox.com

We’ve been a leading retailer in art supplies since 1960. Our range of fine and graphic art materials includes world leading brands at fantastic prices.

Visit cowlingandwilcox.com

Key Findings

We analyzed Cowlingandwilcox.com page load time and found that the first response time was 676 ms and then it took 6.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

cowlingandwilcox.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

11/100

10%

LCP (Largest Contentful Paint)

Value7.0 s

6/100

25%

SI (Speed Index)

Value10.4 s

8/100

10%

TBT (Total Blocking Time)

Value1,310 ms

18/100

30%

CLS (Cumulative Layout Shift)

Value0.203

61/100

15%

TTI (Time to Interactive)

Value13.5 s

11/100

10%

Network Requests Diagram

cowlingandwilcox.com

676 ms

style.css

235 ms

header.jpg

758 ms

payment.jpg

185 ms

image82.png

651 ms

Our browser made a total of 140 requests to load all elements on the main page. We found that 96% of them (134 requests) were addressed to the original Cowlingandwilcox.com, 1% (2 requests) were made to Google-analytics.com and 1% (1 request) were made to Compliance.firstdatams.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Cowlingandwilcox.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.3 MB (35%)

Content Size

9.2 MB

After Optimization

6.0 MB

In fact, the total size of Cowlingandwilcox.com main page is 9.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 9.2 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 50.6 kB

  • Original 57.7 kB
  • After minification 50.8 kB
  • After compression 7.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.9 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 50.6 kB or 88% of the original size.

Image Optimization

-35%

Potential reduce by 3.2 MB

  • Original 9.2 MB
  • After minification 5.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Cowling And Wilcox needs image optimization as it can save up to 3.2 MB or 35% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 37 B

  • Original 18.8 kB
  • After minification 18.8 kB
  • After compression 18.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-88%

Potential reduce by 3.0 kB

  • Original 3.4 kB
  • After minification 2.6 kB
  • After compression 404 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Cowlingandwilcox.com needs all CSS files to be minified and compressed as it can save up to 3.0 kB or 88% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

138

After Optimization

138

The browser has sent 138 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Cowling And Wilcox. According to our analytics all requests are already optimized.

Accessibility Review

cowlingandwilcox.com accessibility score

63

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

cowlingandwilcox.com best practices score

62

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

cowlingandwilcox.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Cowlingandwilcox.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Cowlingandwilcox.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Cowling And Wilcox. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: