Tools & Wizards About Us
creative-ad.co.uk screenshot

Report Summary

  • 82

    Performance

    Renders faster than
    87% of other websites

  • 51

    Accessibility

    Visual factors better than
    that of 21% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 54

    SEO

    Google-friendlier than
    19% of websites

creative-ad.co.uk

Advertising & Marketing Agency covering mainly the south of England - Home

Page Load Speed

21.6 sec in total

First Response

346 ms

Resources Loaded

21.1 sec

Page Rendered

194 ms

creative-ad.co.uk screenshot

About Website

Click here to check amazing Creative Ad content. Otherwise, check out these important facts you probably never knew about creative-ad.co.uk

Website Designers in Eastbourne, East Sussex, Full Service Advertising and Marketing Agency, providing cost-effective marketing, advertising, graphic design, website design and PR services

Visit creative-ad.co.uk

Key Findings

We analyzed Creative-ad.co.uk page load time and found that the first response time was 346 ms and then it took 21.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

creative-ad.co.uk performance score

82

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.0 s

83/100

10%

LCP (Largest Contentful Paint)

Value4.4 s

40/100

25%

SI (Speed Index)

Value3.2 s

92/100

10%

TBT (Total Blocking Time)

Value20 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value2.4 s

98/100

10%

Network Requests Diagram

creative-ad.co.uk

346 ms

creative-ad-main.css

150 ms

SpryCollapsiblePanel.js

152 ms

swfobject_modified.js

226 ms

jquery.min.js

9 ms

Our browser made a total of 55 requests to load all elements on the main page. We found that 93% of them (51 requests) were addressed to the original Creative-ad.co.uk, 4% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (20.2 sec) relates to the external source Adobe.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 91.5 kB (5%)

Content Size

1.7 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Creative-ad.co.uk main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 19.4 kB

  • Original 25.3 kB
  • After minification 23.7 kB
  • After compression 5.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.4 kB or 77% of the original size.

Image Optimization

-1%

Potential reduce by 18.5 kB

  • Original 1.6 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Creative Ad images are well optimized though.

JavaScript Optimization

-45%

Potential reduce by 41.9 kB

  • Original 93.0 kB
  • After minification 76.6 kB
  • After compression 51.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 41.9 kB or 45% of the original size.

CSS Optimization

-89%

Potential reduce by 11.8 kB

  • Original 13.3 kB
  • After minification 6.5 kB
  • After compression 1.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Creative-ad.co.uk needs all CSS files to be minified and compressed as it can save up to 11.8 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (9%)

Requests Now

46

After Optimization

42

  • Images
  • JavaScript
  • CSS

The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Creative Ad. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

creative-ad.co.uk

creative-ad.co.uk

346 ms

creative-ad-main.css

creative-ad-main.css

150 ms

SpryCollapsiblePanel.js

SpryCollapsiblePanel.js

152 ms

swfobject_modified.js

swfobject_modified.js

226 ms

jquery.min.js

jquery.min.js

9 ms

fadeslideshow.js

fadeslideshow.js

153 ms

SpryCollapsiblePanel.css

SpryCollapsiblePanel.css

153 ms

ga.js

ga.js

55 ms

1.jpg

1.jpg

447 ms

1.jpg

1.jpg

371 ms

3.jpg

3.jpg

372 ms

4.jpg

4.jpg

370 ms

5.jpg

5.jpg

372 ms

2.jpg

2.jpg

379 ms

5.jpg

5.jpg

739 ms

7.jpg

7.jpg

899 ms

5.jpg

5.jpg

824 ms

4.jpg

4.jpg

972 ms

2.jpg

2.jpg

756 ms

4.jpg

4.jpg

816 ms

6.jpg

6.jpg

1108 ms

3.jpg

3.jpg

1127 ms

2.jpg

2.jpg

1192 ms

2.jpg

2.jpg

1190 ms

3.jpg

3.jpg

1271 ms

page_back2.png

page_back2.png

1119 ms

head_banner.png

head_banner.png

1333 ms

homepgbl.png

homepgbl.png

1269 ms

backgroundnot.png

backgroundnot.png

1274 ms

advertisingnot.png

advertisingnot.png

1338 ms

printnot.png

printnot.png

1343 ms

webnot.png

webnot.png

1418 ms

newsnot.png

newsnot.png

1420 ms

sitenot.png

sitenot.png

1421 ms

emailpg.png

emailpg.png

1481 ms

contactnot.png

contactnot.png

1486 ms

valid-xhtml10-blue.png

valid-xhtml10-blue.png

1494 ms

valid-css-blue.png

valid-css-blue.png

1567 ms

loading.gif

loading.gif

1568 ms

x.png

x.png

1569 ms

restore.png

restore.png

1629 ms

get_flash_player.gif

get_flash_player.gif

20232 ms

__utm.gif

__utm.gif

18 ms

x.png

x.png

76 ms

x.png

x.png

75 ms

x.png

x.png

152 ms

x.png

x.png

149 ms

homepg.png

homepg.png

152 ms

backgroundpg.png

backgroundpg.png

151 ms

advertisingnotpg.png

advertisingnotpg.png

153 ms

printpg.png

printpg.png

152 ms

webpg.png

webpg.png

153 ms

newspg.png

newspg.png

153 ms

sitepg.png

sitepg.png

303 ms

contactpg.png

contactpg.png

302 ms

Accessibility Review

creative-ad.co.uk accessibility score

51

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

creative-ad.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

creative-ad.co.uk SEO score

54

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Document uses plugins

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Creative-ad.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Creative-ad.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

creative-ad.co.uk

Open Graph description is not detected on the main page of Creative Ad. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: