Report Summary

  • 38

    Performance

    Renders faster than
    57% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

creativeinc.ie

Design Studio & Brand Agency Dublin | CI Studio

Page Load Speed

3.3 sec in total

First Response

554 ms

Resources Loaded

2.4 sec

Page Rendered

318 ms

creativeinc.ie screenshot

About Website

Click here to check amazing Creativeinc content. Otherwise, check out these important facts you probably never knew about creativeinc.ie

Specialists in brand strategy and brand creation, we bring stories to life across print, digital and environmental platforms. Established in Dublin in 1996, we are now one of the leading design and br...

Visit creativeinc.ie

Key Findings

We analyzed Creativeinc.ie page load time and found that the first response time was 554 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

creativeinc.ie performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value17.1 s

0/100

25%

SI (Speed Index)

Value5.8 s

50/100

10%

TBT (Total Blocking Time)

Value530 ms

55/100

30%

CLS (Cumulative Layout Shift)

Value0.237

52/100

15%

TTI (Time to Interactive)

Value5.7 s

68/100

10%

Network Requests Diagram

creativeinc.ie

554 ms

index.php

454 ms

index.php

472 ms

index.php

404 ms

index.php

442 ms

Our browser made a total of 25 requests to load all elements on the main page. We found that 88% of them (22 requests) were addressed to the original Creativeinc.ie, 8% (2 requests) were made to Google-analytics.com and 4% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (984 ms) belongs to the original domain Creativeinc.ie.

Page Optimization Overview & Recommendations

Page size can be reduced by 462.8 kB (35%)

Content Size

1.3 MB

After Optimization

871.7 kB

In fact, the total size of Creativeinc.ie main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 960.0 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 10.6 kB

  • Original 13.6 kB
  • After minification 13.1 kB
  • After compression 3.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 10.6 kB or 78% of the original size.

Image Optimization

-21%

Potential reduce by 205.0 kB

  • Original 960.0 kB
  • After minification 755.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Creativeinc needs image optimization as it can save up to 205.0 kB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-68%

Potential reduce by 230.1 kB

  • Original 339.1 kB
  • After minification 328.8 kB
  • After compression 109.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 230.1 kB or 68% of the original size.

CSS Optimization

-78%

Potential reduce by 17.0 kB

  • Original 21.8 kB
  • After minification 17.4 kB
  • After compression 4.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Creativeinc.ie needs all CSS files to be minified and compressed as it can save up to 17.0 kB or 78% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (58%)

Requests Now

24

After Optimization

10

The browser has sent 24 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Creativeinc. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

creativeinc.ie accessibility score

81

Accessibility Issues

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

creativeinc.ie best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

creativeinc.ie SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Creativeinc.ie can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Creativeinc.ie main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Creativeinc. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: