Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

crownmerchants.com

Crown Merchants - Local Credit Card Processing & Merchant Services

Page Load Speed

1.3 sec in total

First Response

81 ms

Resources Loaded

818 ms

Page Rendered

354 ms

crownmerchants.com screenshot

About Website

Visit crownmerchants.com now to see the best up-to-date Crown Merchants content for United States and also check out these interesting facts you probably never knew about crownmerchants.com

Crown Merchants is a family owned business providing credit card processing and other merchant services for small and medium sized businesses since 2000.

Visit crownmerchants.com

Key Findings

We analyzed Crownmerchants.com page load time and found that the first response time was 81 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

crownmerchants.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

47/100

10%

LCP (Largest Contentful Paint)

Value11.3 s

0/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value1,110 ms

23/100

30%

CLS (Cumulative Layout Shift)

Value0.158

74/100

15%

TTI (Time to Interactive)

Value15.4 s

7/100

10%

Network Requests Diagram

crownmerchants.com

81 ms

crownmerchants.com

32 ms

style.min.css

11 ms

extendify-utilities.css

16 ms

styles.css

20 ms

Our browser made a total of 85 requests to load all elements on the main page. We found that 79% of them (67 requests) were addressed to the original Crownmerchants.com, 16% (14 requests) were made to Fonts.gstatic.com and 1% (1 request) were made to Google.com. The less responsive or slowest element that took the longest time to load (324 ms) relates to the external source Fonts.gstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 766.2 kB (37%)

Content Size

2.1 MB

After Optimization

1.3 MB

In fact, the total size of Crownmerchants.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 798.4 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 100.6 kB

  • Original 121.7 kB
  • After minification 116.7 kB
  • After compression 21.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 100.6 kB or 83% of the original size.

Image Optimization

-2%

Potential reduce by 15.0 kB

  • Original 798.4 kB
  • After minification 783.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Crown Merchants images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 13.6 kB

  • Original 355.4 kB
  • After minification 355.4 kB
  • After compression 341.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-80%

Potential reduce by 637.0 kB

  • Original 795.4 kB
  • After minification 793.8 kB
  • After compression 158.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Crownmerchants.com needs all CSS files to be minified and compressed as it can save up to 637.0 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 47 (70%)

Requests Now

67

After Optimization

20

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Crown Merchants. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

crownmerchants.com accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

crownmerchants.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

crownmerchants.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Crownmerchants.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Crownmerchants.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Crown Merchants. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: