Analyze Crush & Lovely - Think beyond the screen

We believe in a world where smart design and technology take a backseat to human creativity and connectivity. Because our hands, minds, and hearts are meant for more than endless scrolling. We’re buil...

Page load speed analysis

  • 75/100

    Good result
  • 8

    Successful tests
  • 0

    Failed test
  • First response

    53 ms

  • Resources loaded

    667 ms

  • Page rendered

    232 ms

  • Total page load time

    952 ms

Click here to check amazing Crush Lovely content. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 53 ms and then it took 899 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Page optimization

  • HTML 48.2 kB
    Images 271.0 kB
    Javascripts 405.0 kB
    CSS 0 B

    In fact, the total size of main page is 724.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 405.0 kB which makes up the majority of the site volume.

    • Original 48.2 kB
    • After minification 47.0 kB
    • After compression 9.8 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 38.4 kB or 80% of the original size.

    • Original 271.0 kB
    • After optimization 230.8 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Crush Lovely needs image optimization as it can save up to 40.2 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 405.0 kB
    • After minification 405.0 kB
    • After compression 120.0 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 285.0 kB or 70% of the original size.

Network requests diagram

  • hjr3hfc.js
  • application-fd6e296f.css
  • modernizr-be13e564.js
  • 2753888.js
  • v2.js
  • application-af01c8db.js
  • tracker.js
  • analytics.js
  • 54f0e68d-663f-4232-99c5-8672787ac2ac
  • logo-ccd5a323.png
  • logo--national-geographic-society-2c2f26e0.png
  • logo--coca-cola-b8e801ae.png
  • logo--adobe-08a51453.svg
  • logo--news-corporation-a004a818.svg
  • logo--ibm-ef5ffe1b.svg
  • logo--ck-ebf178ef.svg
  • logo--npr-0b73bd98.jpg
  • logo--nbc-universal-915c3090.svg
  • logo--under-armour-614ae480.svg
  • logo--hennessy-b76169db.png
  • logo--comcast-0add2810.svg
  • logo--ben-and-jerrys-f292dbff.svg
  • logo--covergirl-435df5a4.jpg
  • logo--abc-a2120174.svg
  • logo--deloitte-80ca7dca.svg
  • logo--the-hub-801c1a0e.svg
  • logo--salesforce-8e79b9a3.svg
  • logo--disney-ff294c50.svg
  • logo--percolate-90bea1c6.png
  • 2753888.js
  • 2753888.js
  • rubik-bold-webfont-a9f8f104.woff
  • rubik-regular-webfont-2300ddaa.woff
  • rubik-medium-webfont-d0ae9601.woff
  • librebaskerville-regular-webfont-411bad8a.woff
  • icons-crush-c6d67a62.woff
  • rubik-light-webfont-7143ac89.woff
  • d
  • d
  • d
  • d
  • d
  • d
  • d
  • d
  • collect
  • pv
  • p.gif
  • __ptq.gif
  • __ptq.gif

Our browser made a total of 51 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original, 18% (9 requests) were made to and 4% (2 requests) were made to The less responsive or slowest element that took the longest time to load (278 ms) relates to the external source

Additional info on


The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Crush Lovely. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.











Possible request optimization













Normal result

IP address uses IP addresses which are currently shared with 16 other domains. The more sites share the same stack of IP addresses, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 1800
A 1800
A 1800
A 1800
NS 86400

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

The server of is located in United States, but, unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Normal result

Social Sharing Optimization

Open Graph description is not detected on the main page of Crush Lovely. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Language and encoding

Normal result


EN en language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

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