Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

cushmancreative.com

Cushman Creative: Moving Health Science Brands Forward

Page Load Speed

1.4 sec in total

First Response

104 ms

Resources Loaded

1.2 sec

Page Rendered

169 ms

cushmancreative.com screenshot

About Website

Welcome to cushmancreative.com homepage info - get ready to check Cushman Creative best content right away, or after learning these important things about cushmancreative.com

We use the power of design to help health science brands communicate their value and advance human health.

Visit cushmancreative.com

Key Findings

We analyzed Cushmancreative.com page load time and found that the first response time was 104 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

cushmancreative.com performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value7.2 s

30/100

10%

TBT (Total Blocking Time)

Value1,050 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value9.2 s

32/100

10%

Network Requests Diagram

cushmancreative.com

104 ms

www.cushmancreative.com

526 ms

autoptimize_7f2cee7112f47bb4bc1451fbe07eab37.css

19 ms

autoptimize_616efbd97b0e5a33eba676ff9a318b83.css

47 ms

css

67 ms

Our browser made a total of 40 requests to load all elements on the main page. We found that 53% of them (21 requests) were addressed to the original Cushmancreative.com, 15% (6 requests) were made to Fonts.gstatic.com and 13% (5 requests) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (526 ms) belongs to the original domain Cushmancreative.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 117.0 kB (10%)

Content Size

1.2 MB

After Optimization

1.1 MB

In fact, the total size of Cushmancreative.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 503.9 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 41.3 kB

  • Original 53.2 kB
  • After minification 53.2 kB
  • After compression 12.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 41.3 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 469.8 kB
  • After minification 469.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Cushman Creative images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 31.4 kB

  • Original 503.9 kB
  • After minification 503.9 kB
  • After compression 472.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-24%

Potential reduce by 44.3 kB

  • Original 183.6 kB
  • After minification 183.6 kB
  • After compression 139.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Cushmancreative.com needs all CSS files to be minified and compressed as it can save up to 44.3 kB or 24% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (48%)

Requests Now

29

After Optimization

15

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Cushman Creative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

cushmancreative.com accessibility score

87

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

cushmancreative.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

cushmancreative.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Cushmancreative.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Cushmancreative.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Cushman Creative. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: