Tools & Wizards About Us
customercreationequation.com screenshot

Report Summary

  • 51

    Performance

    Renders faster than
    69% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

customercreationequation.com

Your Customer Creation Equation – The Blog of the Author Brian Massey

Page Load Speed

1.9 sec in total

First Response

202 ms

Resources Loaded

1.1 sec

Page Rendered

597 ms

customercreationequation.com screenshot

About Website

Welcome to customercreationequation.com homepage info - get ready to check Customer Creation Equation best content for United States right away, or after learning these important things about customercreationequation.com

The blog of the book The Customer Creation Equation: Unexpected Formulas of the Conversion Scientist by Brian Massey

Visit customercreationequation.com

Key Findings

We analyzed Customercreationequation.com page load time and found that the first response time was 202 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

customercreationequation.com performance score

51

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

56/100

10%

LCP (Largest Contentful Paint)

Value6.7 s

7/100

25%

SI (Speed Index)

Value4.4 s

74/100

10%

TBT (Total Blocking Time)

Value560 ms

53/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value7.1 s

52/100

10%

Network Requests Diagram

customercreationequation.com

202 ms

layout.css

21 ms

custom.css

25 ms

mediaelementplayer.min.css

50 ms

wp-mediaelement.css

49 ms

Our browser made a total of 70 requests to load all elements on the main page. We found that 73% of them (51 requests) were addressed to the original Customercreationequation.com, 4% (3 requests) were made to S7.addthis.com and 3% (2 requests) were made to Dev.visualwebsiteoptimizer.com. The less responsive or slowest element that took the longest time to load (456 ms) relates to the external source Searchengineland.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 684.3 kB (52%)

Content Size

1.3 MB

After Optimization

621.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Customercreationequation.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 690.2 kB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 67.7 kB

  • Original 94.4 kB
  • After minification 92.9 kB
  • After compression 26.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 67.7 kB or 72% of the original size.

Image Optimization

-6%

Potential reduce by 19.3 kB

  • Original 349.2 kB
  • After minification 329.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Customer Creation Equation images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 451.6 kB

  • Original 690.2 kB
  • After minification 689.5 kB
  • After compression 238.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 451.6 kB or 65% of the original size.

CSS Optimization

-84%

Potential reduce by 145.6 kB

  • Original 172.3 kB
  • After minification 155.7 kB
  • After compression 26.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Customercreationequation.com needs all CSS files to be minified and compressed as it can save up to 145.6 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (64%)

Requests Now

42

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Customer Creation Equation. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

customercreationequation.com

customercreationequation.com

202 ms

layout.css

layout.css

21 ms

custom.css

custom.css

25 ms

mediaelementplayer.min.css

mediaelementplayer.min.css

50 ms

wp-mediaelement.css

wp-mediaelement.css

49 ms

pullquote.css

pullquote.css

51 ms

style.css

style.css

53 ms

player.min.js

player.min.js

52 ms

jquery.js

jquery.js

53 ms

jquery-migrate.min.js

jquery-migrate.min.js

54 ms

pullquote.js

pullquote.js

56 ms

mailchimp-widget-min.js

mailchimp-widget-min.js

57 ms

jwplayer.js

jwplayer.js

142 ms

addthis_widget.js

addthis_widget.js

89 ms

output.css

output.css

57 ms

formreset.min.css

formreset.min.css

55 ms

formsmain.min.css

formsmain.min.css

57 ms

readyclass.min.css

readyclass.min.css

60 ms

browsers.min.css

browsers.min.css

69 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

71 ms

wp-mediaelement.js

wp-mediaelement.js

75 ms

wp-embed.min.js

wp-embed.min.js

75 ms

j.php

j.php

52 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

49 ms

wp-mediaelement.css

wp-mediaelement.css

51 ms

mediaelementplayer.min.css

mediaelementplayer.min.css

42 ms

pullquote.css

pullquote.css

49 ms

player.min.js

player.min.js

53 ms

style.css

style.css

48 ms

jquery.js

jquery.js

105 ms

jquery-migrate.min.js

jquery-migrate.min.js

54 ms

pullquote.js

pullquote.js

48 ms

mailchimp-widget-min.js

mailchimp-widget-min.js

48 ms

formreset.min.css

formreset.min.css

48 ms

output.css

output.css

54 ms

formsmain.min.css

formsmain.min.css

55 ms

readyclass.min.css

readyclass.min.css

55 ms

browsers.min.css

browsers.min.css

48 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

77 ms

wp-mediaelement.js

wp-mediaelement.js

54 ms

wp-embed.min.js

wp-embed.min.js

60 ms

v.gif

v.gif

31 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

61 ms

ga.js

ga.js

102 ms

REED_main_no_jquery.js

REED_main_no_jquery.js

119 ms

__utm.gif

__utm.gif

256 ms

shadow.png

shadow.png

195 ms

ir

ir

193 ms

brian_massey_book.png

brian_massey_book.png

456 ms

See-Me-at-CMI-World.png

See-Me-at-CMI-World.png

201 ms

tracking_image.gif

tracking_image.gif

456 ms

top-shadow.png

top-shadow.png

188 ms

bubble.png

bubble.png

189 ms

Amazon-best-seller-print-iPad-420x350-e1356009586376.png

Amazon-best-seller-print-iPad-420x350-e1356009586376.png

195 ms

input.png

input.png

189 ms

BAM-Open-Eyes-400x400-left.png

BAM-Open-Eyes-400x400-left.png

451 ms

Final-book-Plus-iPad.png

Final-book-Plus-iPad.png

201 ms

Infodoodles-Logo-150x68.png

Infodoodles-Logo-150x68.png

192 ms

popularup.png

popularup.png

162 ms

bulletside.gif

bulletside.gif

164 ms

count.js

count.js

135 ms

See-Me-at-CMI-World.png

See-Me-at-CMI-World.png

254 ms

2617.js

2617.js

250 ms

521c0b04d15d17a95f000031.js

521c0b04d15d17a95f000031.js

222 ms

300lo.json

300lo.json

63 ms

sh.953eb77977227bfd253ee158.html

sh.953eb77977227bfd253ee158.html

20 ms

ie67-css.6ce70fa163f64a2f3bc9.js

ie67-css.6ce70fa163f64a2f3bc9.js

17 ms

fontello.woff

fontello.woff

19 ms

fontello.woff

fontello.woff

12 ms

tagjs

tagjs

47 ms

Accessibility Review

customercreationequation.com accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

customercreationequation.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

customercreationequation.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Customercreationequation.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Customercreationequation.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

customercreationequation.com

Open Graph data is detected on the main page of Customer Creation Equation. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: