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news.crest.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

news.crest.com

Toothpaste, Mouthwash and Oral Hygiene Products | Crest US

Page Load Speed

2.1 sec in total

First Response

25 ms

Resources Loaded

1.2 sec

Page Rendered

887 ms

news.crest.com screenshot

About Website

Click here to check amazing News Crest content for United States. Otherwise, check out these important facts you probably never knew about news.crest.com

At Crest, we offer a variety of toothpaste, 3D whitestrips, mouthwash, teeth whitening and other oral care products. Browse our coupons and purchase today!

Visit news.crest.com

Key Findings

We analyzed News.crest.com page load time and found that the first response time was 25 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

news.crest.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value23.1 s

0/100

25%

SI (Speed Index)

Value9.6 s

11/100

10%

TBT (Total Blocking Time)

Value3,900 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value21.4 s

1/100

10%

Network Requests Diagram

news.crest.com

25 ms

news.crest.com

49 ms

crest.com

136 ms

en-us

348 ms

theme-bundle.polyfills.js

358 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 3% of them (2 requests) were addressed to the original News.crest.com, 76% (45 requests) were made to Cdn11.bigcommerce.com and 14% (8 requests) were made to Crest.com. The less responsive or slowest element that took the longest time to load (546 ms) relates to the external source Crest.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 101.8 kB (1%)

Content Size

10.6 MB

After Optimization

10.5 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of News.crest.com main page is 10.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 10.5 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 101.7 kB

  • Original 120.3 kB
  • After minification 102.4 kB
  • After compression 18.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.9 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 101.7 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 10 B

  • Original 10.5 MB
  • After minification 10.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. News Crest images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 112 B

  • Original 1.5 kB
  • After minification 1.5 kB
  • After compression 1.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 13 (25%)

Requests Now

51

After Optimization

38

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of News Crest. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

news.crest.com

news.crest.com

25 ms

news.crest.com

news.crest.com

49 ms

crest.com

crest.com

136 ms

en-us

en-us

348 ms

theme-bundle.polyfills.js

theme-bundle.polyfills.js

358 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

136 ms

theme-cb086e50-1fff-013d-40c1-56a8cec173ef.css

theme-cb086e50-1fff-013d-40c1-56a8cec173ef.css

69 ms

loader.js

loader.js

129 ms

bv.js

bv.js

51 ms

theme-bundle.main.js

theme-bundle.main.js

132 ms

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

128 ms

visitor_stencil.js

visitor_stencil.js

127 ms

gtm.js

gtm.js

101 ms

crest-recycling.jpg

crest-recycling.jpg

136 ms

history-of-toothpaste.jpg

history-of-toothpaste.jpg

211 ms

ingredients.jpg

ingredients.jpg

274 ms

product-safety.jpg

product-safety.jpg

212 ms

learn.jpg

learn.jpg

546 ms

language-selector.png

language-selector.png

80 ms

crest_logo_desktop-nav_1678083033__06038.original.png

crest_logo_desktop-nav_1678083033__06038.original.png

81 ms

search-icon-new.png

search-icon-new.png

79 ms

toothpaste__01223.original.jpg

toothpaste__01223.original.jpg

81 ms

whitening-treatments__40794.original.jpg

whitening-treatments__40794.original.jpg

80 ms

mouthwash-bundle__73935.original.jpg

mouthwash-bundle__73935.original.jpg

99 ms

kids-tile__34099.original.jpg

kids-tile__34099.original.jpg

98 ms

bundles%20tile__02144.original.jpg

bundles%20tile__02144.original.jpg

102 ms

gum-health.jpg

gum-health.jpg

101 ms

teeth-whitening-new.jpg

teeth-whitening-new.jpg

97 ms

sensitivity-relief-two.jpg

sensitivity-relief-two.jpg

115 ms

enamel-protection.jpg

enamel-protection.jpg

116 ms

cavity-protection.jpg

cavity-protection.jpg

120 ms

baby-tile.jpg

baby-tile.jpg

134 ms

kids-tile.jpg

kids-tile.jpg

119 ms

adults-tile.jpg

adults-tile.jpg

130 ms

pregnancy%20tile.jpg

pregnancy%20tile.jpg

147 ms

casg-tile.jpg

casg-tile.jpg

136 ms

search_icon.png

search_icon.png

150 ms

dtc-decommission-hp-v2.jpg

dtc-decommission-hp-v2.jpg

151 ms

dtc-decommission-hp-v2-mobile.jpg

dtc-decommission-hp-v2-mobile.jpg

164 ms

hp-casg-banner-image-desktop.jpg

hp-casg-banner-image-desktop.jpg

180 ms

hp-casg-banner-image-mobile.jpg

hp-casg-banner-image-mobile.jpg

179 ms

hp-sustainability-banner-desktop.jpg

hp-sustainability-banner-desktop.jpg

270 ms

hp-sustainability-banner-mobile.jpg

hp-sustainability-banner-mobile.jpg

182 ms

hp-casg%20banner-inovation-desktop.jpg

hp-casg%20banner-inovation-desktop.jpg

220 ms

hp-casg%20banner-inovation-desktop-mobile.jpg

hp-casg%20banner-inovation-desktop-mobile.jpg

205 ms

Article-one.jpg

Article-one.jpg

200 ms

article-two.jpg

article-two.jpg

210 ms

article-three.jpg

article-three.jpg

222 ms

article%204.jpg

article%204.jpg

270 ms

icon-sprite.svg

icon-sprite.svg

270 ms

index.php

index.php

185 ms

BBB.png

BBB.png

274 ms

smartlabel-vector-logo.png

smartlabel-vector-logo.png

274 ms

down-arrow.png

down-arrow.png

263 ms

HurmeGeometricSans1-Regular.otf

HurmeGeometricSans1-Regular.otf

205 ms

HurmeGeometricSans1-SemiBold.otf

HurmeGeometricSans1-SemiBold.otf

205 ms

HurmeGeometricSans1-Bold.otf

HurmeGeometricSans1-Bold.otf

203 ms

privacyoptionstwo.png

privacyoptionstwo.png

205 ms

nobot

nobot

46 ms

Accessibility Review

news.crest.com accessibility score

100

Accessibility Issues

Best Practices

news.crest.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

news.crest.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise News.crest.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that News.crest.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

news.crest.com

Open Graph description is not detected on the main page of News Crest. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: