Tools & Wizards About Us
newthings.choice.com.au screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

newthings.choice.com.au

Are your eggs really free-range?  | CHOICE

Page Load Speed

6.1 sec in total

First Response

406 ms

Resources Loaded

4.7 sec

Page Rendered

999 ms

newthings.choice.com.au screenshot

About Website

Click here to check amazing Newthings CHOICE content for Australia. Otherwise, check out these important facts you probably never knew about newthings.choice.com.au

The government's voluntary standard for free-range allows producers to pack 10,000 hens into a hectare, compared with the CSIRO's model code of 1500

Visit newthings.choice.com.au

Key Findings

We analyzed Newthings.choice.com.au page load time and found that the first response time was 406 ms and then it took 5.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

newthings.choice.com.au performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value10.6 s

0/100

25%

SI (Speed Index)

Value8.3 s

19/100

10%

TBT (Total Blocking Time)

Value1,420 ms

15/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value16.0 s

6/100

10%

Network Requests Diagram

newthings.choice.com.au

406 ms

CluckAR-mobile-app

867 ms

what-free-range-eggs-meet-the-model-code

1313 ms

gtm.js

94 ms

choice-logo-new-white.svg

236 ms

Our browser made a total of 51 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Newthings.choice.com.au, 27% (14 requests) were made to Assets.choice.com.au and 12% (6 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Choice.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 185.3 kB (18%)

Content Size

1.0 MB

After Optimization

854.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Newthings.choice.com.au main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 652.5 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 180.7 kB

  • Original 221.9 kB
  • After minification 187.0 kB
  • After compression 41.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 34.9 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 180.7 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 3.7 kB

  • Original 652.5 kB
  • After minification 648.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Newthings CHOICE images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 594 B

  • Original 63.5 kB
  • After minification 63.5 kB
  • After compression 62.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 373 B

  • Original 102.0 kB
  • After minification 102.0 kB
  • After compression 101.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Newthings.choice.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 22 (55%)

Requests Now

40

After Optimization

18

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Newthings CHOICE. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

newthings.choice.com.au

newthings.choice.com.au

406 ms

CluckAR-mobile-app

CluckAR-mobile-app

867 ms

what-free-range-eggs-meet-the-model-code

what-free-range-eggs-meet-the-model-code

1313 ms

gtm.js

gtm.js

94 ms

choice-logo-new-white.svg

choice-logo-new-white.svg

236 ms

a2352426f45d4e74a803215cbad4553d.ashx

a2352426f45d4e74a803215cbad4553d.ashx

1342 ms

choice-logo-new.svg

choice-logo-new.svg

210 ms

85663899692144958821586510220e68.ashx

85663899692144958821586510220e68.ashx

1531 ms

NunitoSans400.woff

NunitoSans400.woff

211 ms

NunitoSans300.woff

NunitoSans300.woff

366 ms

NunitoSans700.woff

NunitoSans700.woff

367 ms

VisitorIdentification.js

VisitorIdentification.js

884 ms

js-vendors.min.js

js-vendors.min.js

185 ms

choice.min.js

choice.min.js

186 ms

footer-flags.png

footer-flags.png

185 ms

optimize.js

optimize.js

224 ms

conversion_async.js

conversion_async.js

682 ms

core.js

core.js

645 ms

fbevents.js

fbevents.js

318 ms

Roboto700.woff

Roboto700.woff

259 ms

Roboto400.woff

Roboto400.woff

266 ms

Roboto300.woff

Roboto300.woff

259 ms

activityi;src=9803852;type=pageview;cat=pageview;ord=8926887536236;gtm=2wg9s0;auiddc=1320787176.1664647271;~oref=https%3A%2F%2Fwww.choice.com.au%2Ffood-and-drink%2Fmeat-fish-and-eggs%2Feggs%2Farticles%2Fwhat-free-range-eggs-meet-the-model-code

activityi;src=9803852;type=pageview;cat=pageview;ord=8926887536236;gtm=2wg9s0;auiddc=1320787176.1664647271;~oref=https%3A%2F%2Fwww.choice.com.au%2Ffood-and-drink%2Fmeat-fish-and-eggs%2Feggs%2Farticles%2Fwhat-free-range-eggs-meet-the-model-code

625 ms

activityi;src=10166668;type=allus0;cat=allus0;ord=4019455407839;gtm=2wg9s0;auiddc=1320787176.1664647271;~oref=https%3A%2F%2Fwww.choice.com.au%2Ffood-and-drink%2Fmeat-fish-and-eggs%2Feggs%2Farticles%2Fwhat-free-range-eggs-meet-the-model-code

activityi;src=10166668;type=allus0;cat=allus0;ord=4019455407839;gtm=2wg9s0;auiddc=1320787176.1664647271;~oref=https%3A%2F%2Fwww.choice.com.au%2Ffood-and-drink%2Fmeat-fish-and-eggs%2Feggs%2Farticles%2Fwhat-free-range-eggs-meet-the-model-code

632 ms

icon-choice.woff

icon-choice.woff

466 ms

analytics.js

analytics.js

23 ms

collect

collect

227 ms

collect

collect

373 ms

identity.js

identity.js

79 ms

1656919441194305

1656919441194305

160 ms

298 ms

525 ms

100 ms

main.3a217bc7.js

main.3a217bc7.js

99 ms

src=9803852;type=pageview;cat=pageview;ord=8926887536236;gtm=2wg9s0;auiddc=1320787176.1664647271;~oref=https%3A%2F%2Fwww.choice.com.au%2Ffood-and-drink%2Fmeat-fish-and-eggs%2Feggs%2Farticles%2Fwhat-free-range-eggs-meet-the-model-code

src=9803852;type=pageview;cat=pageview;ord=8926887536236;gtm=2wg9s0;auiddc=1320787176.1664647271;~oref=https%3A%2F%2Fwww.choice.com.au%2Ffood-and-drink%2Fmeat-fish-and-eggs%2Feggs%2Farticles%2Fwhat-free-range-eggs-meet-the-model-code

421 ms

src=10166668;type=allus0;cat=allus0;ord=4019455407839;gtm=2wg9s0;auiddc=1320787176.1664647271;~oref=https%3A%2F%2Fwww.choice.com.au%2Ffood-and-drink%2Fmeat-fish-and-eggs%2Feggs%2Farticles%2Fwhat-free-range-eggs-meet-the-model-code

src=10166668;type=allus0;cat=allus0;ord=4019455407839;gtm=2wg9s0;auiddc=1320787176.1664647271;~oref=https%3A%2F%2Fwww.choice.com.au%2Ffood-and-drink%2Fmeat-fish-and-eggs%2Feggs%2Farticles%2Fwhat-free-range-eggs-meet-the-model-code

653 ms

344 ms

GetGoogleAnalyticsDataLayer

GetGoogleAnalyticsDataLayer

751 ms

ga-audiences

ga-audiences

516 ms

deploy-modules.css

deploy-modules.css

69 ms

js

js

260 ms

collect

collect

26 ms

collect

collect

28 ms

472 ms

collect

collect

446 ms

ga-audiences

ga-audiences

453 ms

252 ms

print.css

print.css

241 ms

ga-audiences

ga-audiences

219 ms

34 ms

nr-1216.min.js

nr-1216.min.js

114 ms

Accessibility Review

newthings.choice.com.au accessibility score

89

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s are not contained by their required parent element

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Best Practices

newthings.choice.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

newthings.choice.com.au SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Newthings.choice.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Newthings.choice.com.au main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

newthings.choice.com.au

Open Graph data is detected on the main page of Newthings CHOICE. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: