Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

rei.cashstar.com

REI: A Life Outdoors is a Life Well Lived | REI Co-op

Page Load Speed

4 sec in total

First Response

379 ms

Resources Loaded

1 sec

Page Rendered

2.6 sec

rei.cashstar.com screenshot

About Website

Click here to check amazing REI Cashstar content for United States. Otherwise, check out these important facts you probably never knew about rei.cashstar.com

Top-brand gear, clothing—and outdoor adventures! Plus rentals, classes, events, expert advice and more. Visit REI Co-op online and in-store.

Visit rei.cashstar.com

Key Findings

We analyzed Rei.cashstar.com page load time and found that the first response time was 379 ms and then it took 3.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

rei.cashstar.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

17/100

10%

LCP (Largest Contentful Paint)

Value8.1 s

2/100

25%

SI (Speed Index)

Value9.6 s

11/100

10%

TBT (Total Blocking Time)

Value6,100 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.052

99/100

15%

TTI (Time to Interactive)

Value24.8 s

0/100

10%

Network Requests Diagram

rei.cashstar.com

379 ms

www.rei.com

157 ms

d683bcee43f69170b105f04be9940062f44e2a4878a

42 ms

utag.sync-4.4.0.js

31 ms

at-v2.9.0-flicker.js

54 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Rei.cashstar.com, 88% (78 requests) were made to Rei.com and 3% (3 requests) were made to Dpm.demdex.net. The less responsive or slowest element that took the longest time to load (379 ms) belongs to the original domain Rei.cashstar.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 940.1 kB (12%)

Content Size

7.6 MB

After Optimization

6.7 MB

In fact, the total size of Rei.cashstar.com main page is 7.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 6.5 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 776.4 kB

  • Original 873.2 kB
  • After minification 868.5 kB
  • After compression 96.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 776.4 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 1.2 kB

  • Original 6.5 MB
  • After minification 6.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. REI Cashstar images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 114.0 kB

  • Original 172.9 kB
  • After minification 172.9 kB
  • After compression 59.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 114.0 kB or 66% of the original size.

CSS Optimization

-79%

Potential reduce by 48.6 kB

  • Original 61.4 kB
  • After minification 60.9 kB
  • After compression 12.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Rei.cashstar.com needs all CSS files to be minified and compressed as it can save up to 48.6 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (48%)

Requests Now

85

After Optimization

44

The browser has sent 85 CSS, Javascripts, AJAX and image requests in order to completely render the main page of REI Cashstar. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 31 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

rei.cashstar.com accessibility score

98

Accessibility Issues

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

rei.cashstar.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

rei.cashstar.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Rei.cashstar.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Rei.cashstar.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of REI Cashstar. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: