Tools & Wizards About Us
shop.colonialwilliamsburg.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

shop.colonialwilliamsburg.com

The Shops at Colonial Williamsburg | Shop.ColonialWilliamsburg.com

Page Load Speed

2.3 sec in total

First Response

296 ms

Resources Loaded

1.8 sec

Page Rendered

127 ms

shop.colonialwilliamsburg.com screenshot

About Website

Click here to check amazing Shop Colonial Williamsburg content for United States. Otherwise, check out these important facts you probably never knew about shop.colonialwilliamsburg.com

Shop the official Colonial Williamsburg online store! Historically-inspired bedding, 18th century goods, jewelry, WILLIAMSBURG products & more.

Visit shop.colonialwilliamsburg.com

Key Findings

We analyzed Shop.colonialwilliamsburg.com page load time and found that the first response time was 296 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

shop.colonialwilliamsburg.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

42/100

10%

LCP (Largest Contentful Paint)

Value12.9 s

0/100

25%

SI (Speed Index)

Value7.2 s

30/100

10%

TBT (Total Blocking Time)

Value1,620 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.129

82/100

15%

TTI (Time to Interactive)

Value10.4 s

24/100

10%

Network Requests Diagram

shop.colonialwilliamsburg.com

296 ms

shop.colonialwilliamsburg.com

676 ms

css

98 ms

css

118 ms

css

129 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 6% of them (3 requests) were addressed to the original Shop.colonialwilliamsburg.com, 45% (22 requests) were made to Cdn11.bigcommerce.com and 18% (9 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (676 ms) belongs to the original domain Shop.colonialwilliamsburg.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 523.3 kB (26%)

Content Size

2.1 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Shop.colonialwilliamsburg.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-92%

Potential reduce by 521.7 kB

  • Original 568.0 kB
  • After minification 466.4 kB
  • After compression 46.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 101.6 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 521.7 kB or 92% of the original size.

Image Optimization

-0%

Potential reduce by 799 B

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop Colonial Williamsburg images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 785 B

  • Original 8.6 kB
  • After minification 8.6 kB
  • After compression 7.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 18 (49%)

Requests Now

37

After Optimization

19

  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Colonial Williamsburg. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

shop.colonialwilliamsburg.com

shop.colonialwilliamsburg.com

296 ms

shop.colonialwilliamsburg.com

shop.colonialwilliamsburg.com

676 ms

css

css

98 ms

css

css

118 ms

css

css

129 ms

css

css

121 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

117 ms

css

css

121 ms

theme-467cc360-3170-013d-f803-261d09432bed.css

theme-467cc360-3170-013d-f803-261d09432bed.css

153 ms

pinnacle-467cc360-3170-013d-f803-261d09432bed.css

pinnacle-467cc360-3170-013d-f803-261d09432bed.css

114 ms

google_analytics4-9a468da7c21d2e9e41cd445d567f3f3a5a9b6759.js

google_analytics4-9a468da7c21d2e9e41cd445d567f3f3a5a9b6759.js

105 ms

js

js

151 ms

index.js

index.js

119 ms

jquery-3.5.1.min.js

jquery-3.5.1.min.js

87 ms

jquery.bxslider.css

jquery.bxslider.css

97 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

94 ms

theme-bundle.main.js

theme-bundle.main.js

336 ms

webfont.js

webfont.js

85 ms

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

107 ms

visitor_stencil.js

visitor_stencil.js

133 ms

collector.js

collector.js

96 ms

theme-bundle.polyfills.js

theme-bundle.polyfills.js

247 ms

fbevents.js

fbevents.js

211 ms

shopslogo600200_1722432934__66500.original.png

shopslogo600200_1722432934__66500.original.png

333 ms

carouselimage_missionmercantilebags_1170_550__68880.jpg

carouselimage_missionmercantilebags_1170_550__68880.jpg

467 ms

CarouselImage_richmondivoryfreshpinemartini_1170_550.jpg

CarouselImage_richmondivoryfreshpinemartini_1170_550.jpg

465 ms

CarouselImage_cardinalcarolerslanterngardenflag_1170_550.jpg

CarouselImage_cardinalcarolerslanterngardenflag_1170_550.jpg

466 ms

hero_jewelry_pineapplepearl_goldcband.jpg

hero_jewelry_pineapplepearl_goldcband.jpg

331 ms

CarouselImage_hasoapsetfreshpowsoapset_1170_550.jpg

CarouselImage_hasoapsetfreshpowsoapset_1170_550.jpg

332 ms

loading.svg

loading.svg

465 ms

S6u8w4BMUTPHjxsAXC-sNiXg7Q.woff

S6u8w4BMUTPHjxsAXC-sNiXg7Q.woff

425 ms

S6u_w4BMUTPHjxsI9w2_Gwfrx9897g.woff

S6u_w4BMUTPHjxsI9w2_Gwfrx9897g.woff

455 ms

S6u_w4BMUTPHjxsI5wq_Gwfrx9897g.woff

S6u_w4BMUTPHjxsI5wq_Gwfrx9897g.woff

456 ms

S6u_w4BMUTPHjxsI3wi_Gwfrx9897g.woff

S6u_w4BMUTPHjxsI3wi_Gwfrx9897g.woff

454 ms

S6uyw4BMUTPHjx4wWCWtFCc.woff

S6uyw4BMUTPHjx4wWCWtFCc.woff

454 ms

S6u9w4BMUTPHh7USSwiPHw3q5d0.woff

S6u9w4BMUTPHh7USSwiPHw3q5d0.woff

454 ms

S6u9w4BMUTPHh6UVSwiPHw3q5d0.woff

S6u9w4BMUTPHh6UVSwiPHw3q5d0.woff

453 ms

S6u9w4BMUTPHh50XSwiPHw3q5d0.woff

S6u9w4BMUTPHh50XSwiPHw3q5d0.woff

456 ms

1Ptgg87LROyAm3Kz-CkCSKlv.woff

1Ptgg87LROyAm3Kz-CkCSKlv.woff

386 ms

bx_loader.gif

bx_loader.gif

318 ms

index.php

index.php

218 ms

angle-left.svg

angle-left.svg

263 ms

angle-right.svg

angle-right.svg

200 ms

controls.png

controls.png

261 ms

carouselimage_missionmercantilebags_1170_550__68880.jpg

carouselimage_missionmercantilebags_1170_550__68880.jpg

137 ms

CarouselImage_richmondivoryfreshpinemartini_1170_550.jpg

CarouselImage_richmondivoryfreshpinemartini_1170_550.jpg

136 ms

CarouselImage_cardinalcarolerslanterngardenflag_1170_550.jpg

CarouselImage_cardinalcarolerslanterngardenflag_1170_550.jpg

98 ms

hero_jewelry_pineapplepearl_goldcband.jpg

hero_jewelry_pineapplepearl_goldcband.jpg

97 ms

CarouselImage_hasoapsetfreshpowsoapset_1170_550.jpg

CarouselImage_hasoapsetfreshpowsoapset_1170_550.jpg

137 ms

Accessibility Review

shop.colonialwilliamsburg.com accessibility score

77

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

shop.colonialwilliamsburg.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

shop.colonialwilliamsburg.com SEO score

75

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.colonialwilliamsburg.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shop.colonialwilliamsburg.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shop.colonialwilliamsburg.com

Open Graph description is not detected on the main page of Shop Colonial Williamsburg. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: