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university-marketing.cofc.edu screenshot

Report Summary

  • 38

    Performance

    Renders faster than
    57% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 0

    Best Practices

  • 90

    SEO

    Google-friendlier than
    68% of websites

university-marketing.cofc.edu

Office of University Marketing - College of Charleston

Page Load Speed

1.3 sec in total

First Response

68 ms

Resources Loaded

1.2 sec

Page Rendered

94 ms

university-marketing.cofc.edu screenshot

About Website

Welcome to university-marketing.cofc.edu homepage info - get ready to check University Marketing Cofc best content for United States right away, or after learning these important things about university-marketing.cofc.edu

The OFFICE OF UNIVERSITY MARKETING plans, implements and manages comprehensive marketing programs and initiatives that address the needs and meet the strategic goals of College of Charleston divisions...

Visit university-marketing.cofc.edu

Key Findings

We analyzed University-marketing.cofc.edu page load time and found that the first response time was 68 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

university-marketing.cofc.edu performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value4.2 s

44/100

25%

SI (Speed Index)

Value5.0 s

62/100

10%

TBT (Total Blocking Time)

Value2,020 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.5 s

18/100

10%

Network Requests Diagram

university-marketing.cofc.edu

68 ms

university-marketing.cofc.edu

192 ms

osano.js

491 ms

beacon.min.js

75 ms

bootstrap.min.css

217 ms

Our browser made a total of 34 requests to load all elements on the main page. We found that 6% of them (2 requests) were addressed to the original University-marketing.cofc.edu, 53% (18 requests) were made to Cofc.edu and 9% (3 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (491 ms) relates to the external source Cmp.osano.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 389.5 kB (44%)

Content Size

894.6 kB

After Optimization

505.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of University-marketing.cofc.edu main page is 894.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. CSS take 309.7 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 41.0 kB

  • Original 51.9 kB
  • After minification 40.1 kB
  • After compression 10.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.8 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 41.0 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 820 B

  • Original 250.3 kB
  • After minification 249.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. University Marketing Cofc images are well optimized though.

JavaScript Optimization

-32%

Potential reduce by 90.4 kB

  • Original 282.7 kB
  • After minification 252.6 kB
  • After compression 192.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 90.4 kB or 32% of the original size.

CSS Optimization

-83%

Potential reduce by 257.2 kB

  • Original 309.7 kB
  • After minification 287.0 kB
  • After compression 52.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. University-marketing.cofc.edu needs all CSS files to be minified and compressed as it can save up to 257.2 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (59%)

Requests Now

32

After Optimization

13

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of University Marketing Cofc. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

university-marketing.cofc.edu

university-marketing.cofc.edu

68 ms

university-marketing.cofc.edu

university-marketing.cofc.edu

192 ms

osano.js

osano.js

491 ms

beacon.min.js

beacon.min.js

75 ms

bootstrap.min.css

bootstrap.min.css

217 ms

style.css

style.css

218 ms

style2.css

style2.css

218 ms

prettyPhoto.css

prettyPhoto.css

189 ms

jquery.min.js

jquery.min.js

50 ms

cse.js

cse.js

58 ms

widget-api.min.js

widget-api.min.js

97 ms

jquery.hoverIntent.js

jquery.hoverIntent.js

159 ms

1328657c58.js

1328657c58.js

123 ms

bootstrap.js

bootstrap.js

195 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

172 ms

jquery.cycle2.min.js

jquery.cycle2.min.js

164 ms

jquery.fitvids.js

jquery.fitvids.js

190 ms

analytics.js

analytics.js

63 ms

gtm.js

gtm.js

301 ms

cofc-logo-2014d.png

cofc-logo-2014d.png

63 ms

glyphicons-halflings.png

glyphicons-halflings.png

53 ms

admissions.jpg

admissions.jpg

53 ms

about.jpg

about.jpg

53 ms

academics.jpg

academics.jpg

102 ms

campus-life.jpg

campus-life.jpg

102 ms

athletics.jpg

athletics.jpg

104 ms

alumni.jpg

alumni.jpg

134 ms

cse_element__en.js

cse_element__en.js

68 ms

default+en.css

default+en.css

100 ms

minimalist.css

minimalist.css

104 ms

collect

collect

15 ms

collect

collect

86 ms

js

js

79 ms

social-sprite03.png

social-sprite03.png

157 ms

Accessibility Review

university-marketing.cofc.edu accessibility score

100

Accessibility Issues

SEO Factors

university-marketing.cofc.edu SEO score

90

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise University-marketing.cofc.edu can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that University-marketing.cofc.edu main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

university-marketing.cofc.edu

Open Graph description is not detected on the main page of University Marketing Cofc. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: