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d2c.com.au screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

d2c.com.au

Below-the-line Marketing Agency | Direct 2 Consumer

Page Load Speed

12 sec in total

First Response

455 ms

Resources Loaded

10.1 sec

Page Rendered

1.4 sec

d2c.com.au screenshot

About Website

Visit d2c.com.au now to see the best up-to-date D 2 C content and also check out these interesting facts you probably never knew about d2c.com.au

D2C is a leading below-the-line marketing agency. We help companies across Australia and New Zealand build their brands and boost their sales through strategic below the line and experiential marketin...

Visit d2c.com.au

Key Findings

We analyzed D2c.com.au page load time and found that the first response time was 455 ms and then it took 11.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

d2c.com.au performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.7 s

2/100

10%

LCP (Largest Contentful Paint)

Value7.4 s

4/100

25%

SI (Speed Index)

Value24.6 s

0/100

10%

TBT (Total Blocking Time)

Value4,150 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.082

94/100

15%

TTI (Time to Interactive)

Value39.3 s

0/100

10%

Network Requests Diagram

d2c.com.au

455 ms

d2c.com.au

2918 ms

js

78 ms

wp-emoji-release.min.js

407 ms

gravity-forms-theme-reset.min.css

621 ms

Our browser made a total of 144 requests to load all elements on the main page. We found that 77% of them (111 requests) were addressed to the original D2c.com.au, 4% (6 requests) were made to Manlycreatives.com.au and 3% (5 requests) were made to D2c.co.nz. The less responsive or slowest element that took the longest time to load (5.1 sec) relates to the external source Manlycreatives.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 498.6 kB (4%)

Content Size

11.1 MB

After Optimization

10.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of D2c.com.au main page is 11.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 9.9 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 263.9 kB

  • Original 306.0 kB
  • After minification 296.6 kB
  • After compression 42.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 263.9 kB or 86% of the original size.

Image Optimization

-1%

Potential reduce by 148.0 kB

  • Original 9.9 MB
  • After minification 9.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. D 2 C images are well optimized though.

JavaScript Optimization

-10%

Potential reduce by 63.2 kB

  • Original 608.5 kB
  • After minification 608.5 kB
  • After compression 545.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-9%

Potential reduce by 23.6 kB

  • Original 274.1 kB
  • After minification 273.9 kB
  • After compression 250.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. D2c.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 68 (52%)

Requests Now

132

After Optimization

64

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 132 CSS, Javascripts, AJAX and image requests in order to completely render the main page of D 2 C. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 46 to 1 for JavaScripts and from 24 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

d2c.com.au

d2c.com.au

455 ms

d2c.com.au

d2c.com.au

2918 ms

js

js

78 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

407 ms

gravity-forms-theme-reset.min.css

gravity-forms-theme-reset.min.css

621 ms

gravity-forms-theme-foundation.min.css

gravity-forms-theme-foundation.min.css

675 ms

gravity-forms-theme-framework.min.css

gravity-forms-theme-framework.min.css

890 ms

style.min.css

style.min.css

650 ms

classic-themes.min.css

classic-themes.min.css

677 ms

styles.css

styles.css

832 ms

font-awesome.min.css

font-awesome.min.css

863 ms

style.css

style.css

1536 ms

rgs.css

rgs.css

899 ms

style.css

style.css

900 ms

magnific.css

magnific.css

1045 ms

responsive.css

responsive.css

1291 ms

nectar-slider.css

nectar-slider.css

1101 ms

portfolio.css

portfolio.css

1112 ms

ascend.css

ascend.css

1118 ms

js_composer.min.css

js_composer.min.css

1259 ms

formreset.min.css

formreset.min.css

1313 ms

formsmain.min.css

formsmain.min.css

1325 ms

readyclass.min.css

readyclass.min.css

1328 ms

browsers.min.css

browsers.min.css

1472 ms

css

css

33 ms

frontend-gtag.min.js

frontend-gtag.min.js

1502 ms

jquery.min.js

jquery.min.js

1738 ms

jquery-migrate.min.js

jquery-migrate.min.js

1580 ms

jquery.json.min.js

jquery.json.min.js

1580 ms

gravityforms.min.js

gravityforms.min.js

1687 ms

conditional_logic.min.js

conditional_logic.min.js

1715 ms

api.js

api.js

39 ms

utils.min.js

utils.min.js

1827 ms

font-awesome.min.css

font-awesome.min.css

887 ms

rgs.css

rgs.css

896 ms

js

js

94 ms

js

js

74 ms

analytics.js

analytics.js

18 ms

linkid.js

linkid.js

6 ms

collect

collect

16 ms

collect

collect

39 ms

animate.min.css

animate.min.css

1636 ms

index.js

index.js

1636 ms

index.js

index.js

1739 ms

39638454.js

39638454.js

76 ms

priority.js

priority.js

1740 ms

modernizr.js

modernizr.js

1786 ms

imagesLoaded.min.js

imagesLoaded.min.js

1786 ms

api.js

api.js

25 ms

respond.js

respond.js

2044 ms

magnific.js

magnific.js

1836 ms

isotope.min.js

isotope.min.js

1704 ms

superfish.js

superfish.js

1671 ms

init.js

init.js

2171 ms

nectar-slider.js

nectar-slider.js

1654 ms

touchswipe.min.js

touchswipe.min.js

1655 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

1498 ms

wp-polyfill.min.js

wp-polyfill.min.js

1674 ms

dom-ready.min.js

dom-ready.min.js

1645 ms

hooks.min.js

hooks.min.js

1636 ms

i18n.min.js

i18n.min.js

1639 ms

js

js

351 ms

a11y.min.js

a11y.min.js

1492 ms

placeholders.jquery.min.js

placeholders.jquery.min.js

1646 ms

vendor-theme.min.js

vendor-theme.min.js

1632 ms

scripts-theme.min.js

scripts-theme.min.js

1629 ms

index.js

index.js

1488 ms

js_composer_front.min.js

js_composer_front.min.js

1454 ms

gtm.js

gtm.js

109 ms

collect

collect

43 ms

d2c-divider_3.png

d2c-divider_3.png

5115 ms

d2c_samp-300x300.png

d2c_samp-300x300.png

5067 ms

d2c_demo-300x300.png

d2c_demo-300x300.png

5012 ms

d2c_exp-300x300.png

d2c_exp-300x300.png

4881 ms

d2c_merch-300x300.png

d2c_merch-300x300.png

4294 ms

D2C-AngleCircular-01-300x278.png

D2C-AngleCircular-01-300x278.png

5080 ms

D2C-AngleCircular-01.png

D2C-AngleCircular-01.png

1657 ms

d2c_staffing-300x264.png

d2c_staffing-300x264.png

1654 ms

d2c_4.png

d2c_4.png

1654 ms

d2c_2.png

d2c_2.png

1657 ms

d2c_1.png

d2c_1.png

1657 ms

d2c_3.png

d2c_3.png

1660 ms

HP-Harvey-Norman-00371_web.jpg

HP-Harvey-Norman-00371_web.jpg

2723 ms

d2c_drisc.jpg

d2c_drisc.jpg

2510 ms

d2c_poptart.jpg

d2c_poptart.jpg

2721 ms

d2s_lor.jpg

d2s_lor.jpg

2517 ms

IMG_1126_web.jpg

IMG_1126_web.jpg

2689 ms

asp.jpg

asp.jpg

2474 ms

hort-b.jpg

hort-b.jpg

2690 ms

ccs.jpg

ccs.jpg

2694 ms

font

font

309 ms

font

font

308 ms

font

font

394 ms

pap.jpg

pap.jpg

2842 ms

kindle.jpg

kindle.jpg

2762 ms

fontawesome-webfont.svg

fontawesome-webfont.svg

1040 ms

banner.js

banner.js

457 ms

conversations-embed.js

conversations-embed.js

414 ms

39638454.js

39638454.js

474 ms

leadflows.js

leadflows.js

476 ms

collectedforms.js

collectedforms.js

442 ms

fontawesome-webfont.svg

fontawesome-webfont.svg

2493 ms

d2c_nyal.jpg

d2c_nyal.jpg

2707 ms

lgstv.jpg

lgstv.jpg

2536 ms

d2c_saeco-1.jpg

d2c_saeco-1.jpg

2536 ms

bh.jpg

bh.jpg

2630 ms

jb.jpg

jb.jpg

2621 ms

hav.jpg

hav.jpg

2628 ms

2_HP.jpg

2_HP.jpg

2625 ms

3_JDE.jpg

3_JDE.jpg

2586 ms

4_Phillips.jpg

4_Phillips.jpg

2626 ms

5_Samsung.jpg

5_Samsung.jpg

2626 ms

7_Amazon.jpg

7_Amazon.jpg

2627 ms

8_Hisense.jpg

8_Hisense.jpg

2627 ms

12_Unilever.jpg

12_Unilever.jpg

2632 ms

11_Nestle.jpg

11_Nestle.jpg

2420 ms

1_Hort-Innovation.jpg

1_Hort-Innovation.jpg

2626 ms

10_Ferroro.jpg

10_Ferroro.jpg

2626 ms

17.-Westpac.jpg

17.-Westpac.jpg

2627 ms

9_Woolworths.jpg

9_Woolworths.jpg

2627 ms

recaptcha__en.js

recaptcha__en.js

585 ms

13_Fonterra.jpg

13_Fonterra.jpg

2363 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

487 ms

14_Kelloggs.jpg

14_Kelloggs.jpg

1938 ms

15_Sealord.jpg

15_Sealord.jpg

2142 ms

16_Tasti.jpg

16_Tasti.jpg

2142 ms

18_Costa_2.jpg

18_Costa_2.jpg

2144 ms

19_Mackays_2.png

19_Mackays_2.png

2141 ms

20_Masterpet.jpg

20_Masterpet.jpg

2142 ms

21_Arnotts.jpg

21_Arnotts.jpg

1293 ms

25_Inova-Pharma.jpg

25_Inova-Pharma.jpg

1497 ms

26_henkel.jpg

26_henkel.jpg

1493 ms

28_Havaianas.jpg

28_Havaianas.jpg

1290 ms

27_Beam.jpg

27_Beam.jpg

1288 ms

d2c_load-1.png

d2c_load-1.png

1288 ms

d2c.com.au

d2c.com.au

1519 ms

bkg_BR.png

bkg_BR.png

1488 ms

d2c_staffing.jpg

d2c_staffing.jpg

1286 ms

d2c_samp_banner.jpg

d2c_samp_banner.jpg

1246 ms

d2c_piaggio_hp.jpg

d2c_piaggio_hp.jpg

1246 ms

d2c_mushrooms.jpg

d2c_mushrooms.jpg

1246 ms

d2c_merch.jpg

d2c_merch.jpg

1430 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1284 ms

bkg_BL.png

bkg_BL.png

1327 ms

Accessibility Review

d2c.com.au accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

d2c.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

d2c.com.au SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise D2c.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that D2c.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

d2c.com.au

Open Graph data is detected on the main page of D 2 C. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: