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daler-rowney.com screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

daler-rowney.com

Art Supplies & Manufacturer | Art Materials | Daler-Rowney

Page Load Speed

2.7 sec in total

First Response

41 ms

Resources Loaded

2 sec

Page Rendered

660 ms

daler-rowney.com screenshot

About Website

Welcome to daler-rowney.com homepage info - get ready to check Daler Rowney best content for New Zealand right away, or after learning these important things about daler-rowney.com

Inspiring creativity since 1783. Artists are at the core of everything we do. We develop, produce and deliver products, which are not only fit for purpose, but exceed the expectations of our artists c...

Visit daler-rowney.com

Key Findings

We analyzed Daler-rowney.com page load time and found that the first response time was 41 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

daler-rowney.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.1 s

3/100

10%

LCP (Largest Contentful Paint)

Value16.1 s

0/100

25%

SI (Speed Index)

Value29.9 s

0/100

10%

TBT (Total Blocking Time)

Value2,640 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.08

94/100

15%

TTI (Time to Interactive)

Value17.1 s

4/100

10%

Network Requests Diagram

daler-rowney.com

41 ms

www.daler-rowney.com

122 ms

ionicons.min.css

107 ms

flag-icon.css

104 ms

custom-css.min.css

76 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 50% of them (41 requests) were addressed to the original Daler-rowney.com, 7% (6 requests) were made to Fonts.gstatic.com and 5% (4 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Analytics.tiktok.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (14%)

Content Size

9.6 MB

After Optimization

8.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Daler-rowney.com main page is 9.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 8.9 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 75.7 kB

  • Original 89.6 kB
  • After minification 80.4 kB
  • After compression 13.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 75.7 kB or 85% of the original size.

Image Optimization

-8%

Potential reduce by 716.0 kB

  • Original 8.9 MB
  • After minification 8.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Daler Rowney images are well optimized though.

JavaScript Optimization

-49%

Potential reduce by 97.7 kB

  • Original 200.4 kB
  • After minification 196.0 kB
  • After compression 102.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 97.7 kB or 49% of the original size.

CSS Optimization

-89%

Potential reduce by 447.2 kB

  • Original 499.9 kB
  • After minification 335.2 kB
  • After compression 52.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Daler-rowney.com needs all CSS files to be minified and compressed as it can save up to 447.2 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (44%)

Requests Now

70

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 70 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Daler Rowney. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

daler-rowney.com

daler-rowney.com

41 ms

www.daler-rowney.com

www.daler-rowney.com

122 ms

ionicons.min.css

ionicons.min.css

107 ms

flag-icon.css

flag-icon.css

104 ms

custom-css.min.css

custom-css.min.css

76 ms

custom-buttons.css

custom-buttons.css

54 ms

jquery.min.js

jquery.min.js

110 ms

js.cookie.js

js.cookie.js

118 ms

ionicons.js

ionicons.js

110 ms

icon

icon

110 ms

custom-js.min.js

custom-js.min.js

72 ms

handlebars-4.4.2.min.js

handlebars-4.4.2.min.js

106 ms

crownpeak.searchg2-1.0.3.min.js

crownpeak.searchg2-1.0.3.min.js

69 ms

mc-validate.js

mc-validate.js

114 ms

quantcast.js

quantcast.js

106 ms

quantcast.css

quantcast.css

105 ms

config.js

config.js

11 ms

embed.js

embed.js

11 ms

popper.min.js

popper.min.js

125 ms

bootstrap.min.js

bootstrap.min.js

99 ms

mc.js

mc.js

104 ms

css

css

46 ms

css2

css2

51 ms

font-awesome.min.css

font-awesome.min.css

60 ms

ionicons.js

ionicons.js

139 ms

gtm.js

gtm.js

172 ms

dw-black-logo.svg

dw-black-logo.svg

129 ms

georgian.jpg

georgian.jpg

65 ms

aquafine.jpg

aquafine.jpg

53 ms

system3.jpg

system3.jpg

65 ms

fw.jpg

fw.jpg

82 ms

graduate.jpg

graduate.jpg

80 ms

artists.jpg

artists.jpg

82 ms

the-langton.jpg

the-langton.jpg

81 ms

canford.jpg

canford.jpg

112 ms

simply.jpg

simply.jpg

114 ms

pepe-gaka-product-banner2.jpg

pepe-gaka-product-banner2.jpg

116 ms

system3-homepage-banner.png

system3-homepage-banner.png

165 ms

acrylic-homepage-banner.png

acrylic-homepage-banner.png

169 ms

daler-rowney-manufacturing.jpg

daler-rowney-manufacturing.jpg

116 ms

michael-corr-francis-bacon-mural-progress-shot.jpg

michael-corr-francis-bacon-mural-progress-shot.jpg

118 ms

system3-product-range-overview.jpg

system3-product-range-overview.jpg

117 ms

georgian-product-range-overview.jpg

georgian-product-range-overview.jpg

169 ms

aquafine-product-range-overview2.jpg

aquafine-product-range-overview2.jpg

166 ms

graduate-product-range-overview.jpg

graduate-product-range-overview.jpg

165 ms

simply-product-range-overview.jpg

simply-product-range-overview.jpg

164 ms

general-product-range-overview.jpg

general-product-range-overview.jpg

170 ms

simply_creative_sets_banner_tape.jpg

simply_creative_sets_banner_tape.jpg

179 ms

texture-paint-banner.png

texture-paint-banner.png

504 ms

paintloud-1.jpg

paintloud-1.jpg

435 ms

blue-and-yellow-painting.jpg

blue-and-yellow-painting.jpg

187 ms

pepe_gaka_1.jpg

pepe_gaka_1.jpg

429 ms

jm_1_1080.jpg

jm_1_1080.jpg

458 ms

naomi_edmondson_5.jpg

naomi_edmondson_5.jpg

513 ms

paintbrush.png

paintbrush.png

434 ms

dw-white.svg

dw-white.svg

455 ms

fila-group-logo.png

fila-group-logo.png

503 ms

5aU69_a8oxmIdGl4AQ.ttf

5aU69_a8oxmIdGl4AQ.ttf

51 ms

5aU19_a8oxmIfMJaERySiA.ttf

5aU19_a8oxmIfMJaERySiA.ttf

64 ms

5aU19_a8oxmIfLZcERySiA.ttf

5aU19_a8oxmIfLZcERySiA.ttf

105 ms

5aU19_a8oxmIfNJdERySiA.ttf

5aU19_a8oxmIfNJdERySiA.ttf

105 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

107 ms

flUhRq6tzZclQEJ-Vdg-IuiaDsNZ.ttf

flUhRq6tzZclQEJ-Vdg-IuiaDsNZ.ttf

108 ms

cmp.js

cmp.js

62 ms

js

js

64 ms

analytics.js

analytics.js

268 ms

hotjar-2818414.js

hotjar-2818414.js

377 ms

core.js

core.js

296 ms

insight.min.js

insight.min.js

298 ms

uwt.js

uwt.js

318 ms

acsb.js

acsb.js

356 ms

fbevents.js

fbevents.js

320 ms

events.js

events.js

1396 ms

106437788.js

106437788.js

362 ms

collect

collect

27 ms

insight_tag_errors.gif

insight_tag_errors.gif

216 ms

collect

collect

77 ms

acsb.js

acsb.js

75 ms

modules.4d9dd1518dc89987e57a.js

modules.4d9dd1518dc89987e57a.js

18 ms

adsct

adsct

108 ms

adsct

adsct

172 ms

ga-audiences

ga-audiences

33 ms

Accessibility Review

daler-rowney.com accessibility score

90

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

daler-rowney.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

daler-rowney.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Daler-rowney.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Daler-rowney.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

daler-rowney.com

Open Graph data is detected on the main page of Daler Rowney. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: