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daredigital.co.uk screenshot

Report Summary

  • 60

    Performance

    Renders faster than
    75% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

daredigital.co.uk

Page Load Speed

3.9 sec in total

First Response

172 ms

Resources Loaded

3.1 sec

Page Rendered

702 ms

daredigital.co.uk screenshot

About Website

Click here to check amazing Daredigital content. Otherwise, check out these important facts you probably never knew about daredigital.co.uk

We’re a creative company based in London, helping brands bridge the gap between human nature and digital solutions.

Visit daredigital.co.uk

Key Findings

We analyzed Daredigital.co.uk page load time and found that the first response time was 172 ms and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

daredigital.co.uk performance score

60

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value5.4 s

21/100

25%

SI (Speed Index)

Value6.8 s

35/100

10%

TBT (Total Blocking Time)

Value20 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value7.6 s

46/100

10%

Network Requests Diagram

daredigital.co.uk

172 ms

thisisdare.com

1921 ms

gtm.js

65 ms

gtm.js

107 ms

style.css

401 ms

Our browser made a total of 16 requests to load all elements on the main page. We found that 6% of them (1 request) were addressed to the original Daredigital.co.uk, 56% (9 requests) were made to Dare-website-production.s3.amazonaws.com and 13% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Thisisdare.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 151.7 kB (2%)

Content Size

7.8 MB

After Optimization

7.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Daredigital.co.uk main page is 7.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 7.7 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 15.7 kB

  • Original 18.9 kB
  • After minification 12.3 kB
  • After compression 3.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.5 kB, which is 35% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 15.7 kB or 83% of the original size.

Image Optimization

-2%

Potential reduce by 134.7 kB

  • Original 7.7 MB
  • After minification 7.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Daredigital images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 79 B

  • Original 40.4 kB
  • After minification 40.4 kB
  • After compression 40.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 1.2 kB

  • Original 21.0 kB
  • After minification 21.0 kB
  • After compression 19.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Daredigital.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 6 (46%)

Requests Now

13

After Optimization

7

  • Images
  • JavaScript
  • CSS

The browser has sent 13 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Daredigital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

daredigital.co.uk

daredigital.co.uk

172 ms

thisisdare.com

thisisdare.com

1921 ms

gtm.js

gtm.js

65 ms

gtm.js

gtm.js

107 ms

style.css

style.css

401 ms

player.js

player.js

42 ms

vendor.js

vendor.js

442 ms

main.js

main.js

327 ms

the_d.svg

the_d.svg

332 ms

dare_x_mount-anvil_thubnail.jpg

dare_x_mount-anvil_thubnail.jpg

698 ms

christopher-burns-kj2sanhg-hg-unsplash.jpg

christopher-burns-kj2sanhg-hg-unsplash.jpg

962 ms

blog-thumb.png

blog-thumb.png

926 ms

dare_home_large22x.jpg

dare_home_large22x.jpg

744 ms

LabGrotesque-Regular.woff

LabGrotesque-Regular.woff

185 ms

iframe_api

iframe_api

40 ms

www-widgetapi.js

www-widgetapi.js

5 ms

Accessibility Review

daredigital.co.uk accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

daredigital.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

daredigital.co.uk SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Daredigital.co.uk can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Daredigital.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

daredigital.co.uk

Open Graph description is not detected on the main page of Daredigital. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: