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darkandlovely.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

darkandlovely.com

Dark & Lovely - Hair Care Products - SoftSheen Carson

Page Load Speed

1.7 sec in total

First Response

315 ms

Resources Loaded

1.1 sec

Page Rendered

286 ms

darkandlovely.com screenshot

About Website

Visit darkandlovely.com now to see the best up-to-date Dark And Lovely content and also check out these interesting facts you probably never knew about darkandlovely.com

Shop hair care & hair color products for black, natural hair by Dark and Lovely. Choose from shampoos, conditioners, hairstyling, treatments, hair colors and more.

Visit darkandlovely.com

Key Findings

We analyzed Darkandlovely.com page load time and found that the first response time was 315 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

darkandlovely.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value26.0 s

0/100

25%

SI (Speed Index)

Value12.6 s

3/100

10%

TBT (Total Blocking Time)

Value6,960 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value26.0 s

0/100

10%

Network Requests Diagram

Dark-and-Lovely

315 ms

gtm.js

164 ms

site.min.js

119 ms

widget.js

114 ms

optimize.js

130 ms

Our browser made a total of 53 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Darkandlovely.com, 6% (3 requests) were made to Googletagmanager.com and 6% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (379 ms) relates to the external source Softsheen-carson.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 328.7 kB (15%)

Content Size

2.1 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Darkandlovely.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 142.6 kB

  • Original 160.9 kB
  • After minification 98.6 kB
  • After compression 18.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 62.3 kB, which is 39% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 142.6 kB or 89% of the original size.

Image Optimization

-1%

Potential reduce by 14.2 kB

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Dark And Lovely images are well optimized though.

JavaScript Optimization

-32%

Potential reduce by 134.3 kB

  • Original 414.3 kB
  • After minification 414.3 kB
  • After compression 280.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 134.3 kB or 32% of the original size.

CSS Optimization

-40%

Potential reduce by 37.6 kB

  • Original 93.8 kB
  • After minification 93.8 kB
  • After compression 56.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Darkandlovely.com needs all CSS files to be minified and compressed as it can save up to 37.6 kB or 40% of the original size.

Requests Breakdown

Number of requests can be reduced by 24 (50%)

Requests Now

48

After Optimization

24

  • Images
  • JavaScript
  • CSS

The browser has sent 48 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Dark And Lovely. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Dark-and-Lovely

Dark-and-Lovely

315 ms

gtm.js

gtm.js

164 ms

site.min.js

site.min.js

119 ms

widget.js

widget.js

114 ms

optimize.js

optimize.js

130 ms

css

css

78 ms

owl.carousel.min.css

owl.carousel.min.css

38 ms

bootstrap.min.css

bootstrap.min.css

80 ms

bootstrap-datepicker.min.css

bootstrap-datepicker.min.css

77 ms

ssc.min.css

ssc.min.css

53 ms

ssc_logo.png

ssc_logo.png

111 ms

ssc_logo.jpg

ssc_logo.jpg

111 ms

jquery.min.js

jquery.min.js

113 ms

jquery.min.js

jquery.min.js

62 ms

jquery_dotdotdot_v1.js

jquery_dotdotdot_v1.js

99 ms

jquery_cookie_v1.min.js

jquery_cookie_v1.min.js

111 ms

select2_v4.min.js

select2_v4.min.js

98 ms

jquery-ui_v1.min.js

jquery-ui_v1.min.js

110 ms

bootstrap.min.js

bootstrap.min.js

142 ms

owl.carousel.min.js

owl.carousel.min.js

140 ms

bootstrap-datepicker.min.js

bootstrap-datepicker.min.js

142 ms

plp.min.js

plp.min.js

295 ms

bv.js

bv.js

297 ms

dl_hero_d.jpg

dl_hero_d.jpg

295 ms

sc_blonde_ambition_banner_1920x500_r3.jpg

sc_blonde_ambition_banner_1920x500_r3.jpg

295 ms

DL_FadeResist_D

DL_FadeResist_D

295 ms

DL_FR_Benefit1

DL_FR_Benefit1

294 ms

DL_FR_Benefit2

DL_FR_Benefit2

294 ms

DL_FR_Benefit3

DL_FR_Benefit3

299 ms

DL_FR_Benefit4

DL_FR_Benefit4

298 ms

DNL_Blowout_Header_Desktop

DNL_Blowout_Header_Desktop

297 ms

dl_blowoutbenefits_d.jpg

dl_blowoutbenefits_d.jpg

298 ms

10-must-try-summer-hair-colors-ideas-for-natural-hair.jpg

10-must-try-summer-hair-colors-ideas-for-natural-hair.jpg

298 ms

10-tips-for-perfecting-your-summer-curly-hair-routine.jpg

10-tips-for-perfecting-your-summer-curly-hair-routine.jpg

298 ms

dl_bbf_d.jpg

dl_bbf_d.jpg

300 ms

homepage-hero-banner-1920x560-desktop.jpg

homepage-hero-banner-1920x560-desktop.jpg

379 ms

299 ms

Homepagesprite-image.png

Homepagesprite-image.png

239 ms

lazyloading.gif

lazyloading.gif

213 ms

font-awesome.min.css

font-awesome.min.css

176 ms

font-oswald.css

font-oswald.css

181 ms

font-lato.css

font-lato.css

183 ms

js

js

112 ms

S6uyw4BMUTPHjx4wWw.ttf

S6uyw4BMUTPHjx4wWw.ttf

119 ms

S6u9w4BMUTPHh7USSwiPHA.ttf

S6u9w4BMUTPHh7USSwiPHA.ttf

121 ms

S6u8w4BMUTPHh30AXC-v.ttf

S6u8w4BMUTPHh30AXC-v.ttf

121 ms

js

js

96 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

87 ms

dl_wdytd_tile1.jpg

dl_wdytd_tile1.jpg

91 ms

dl_wdytd_tile4.jpg

dl_wdytd_tile4.jpg

82 ms

dl_wdytd_tile2.jpg

dl_wdytd_tile2.jpg

83 ms

dl_wdytd_tile3.jpg

dl_wdytd_tile3.jpg

83 ms

main.js

main.js

134 ms

Accessibility Review

darkandlovely.com accessibility score

67

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

darkandlovely.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

darkandlovely.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Darkandlovely.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Darkandlovely.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

darkandlovely.com

Open Graph data is detected on the main page of Dark And Lovely. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: