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Report Summary

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    Performance

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    Accessibility

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    SEO

darkpurple.com.au

Wine exporter - Dark Purple

Page Load Speed

3.5 sec in total

First Response

738 ms

Resources Loaded

1.9 sec

Page Rendered

860 ms

darkpurple.com.au screenshot

About Website

Visit darkpurple.com.au now to see the best up-to-date Dark Purple content and also check out these interesting facts you probably never knew about darkpurple.com.au

An award winning Australian wine exporter, offering wines from Australia, New Zealand, Europe and South America, as well as exclusive, private wine labels.

Visit darkpurple.com.au

Key Findings

We analyzed Darkpurple.com.au page load time and found that the first response time was 738 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

darkpurple.com.au performance score

0

Network Requests Diagram

www.darkpurple.com.au

738 ms

wp-emoji-release.min.js

35 ms

front.css

60 ms

style.css

57 ms

dashicons.min.css

81 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 76% of them (31 requests) were addressed to the original Darkpurple.com.au, 15% (6 requests) were made to Fonts.gstatic.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (738 ms) belongs to the original domain Darkpurple.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 492.9 kB (11%)

Content Size

4.6 MB

After Optimization

4.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Darkpurple.com.au main page is 4.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 4.2 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 28.4 kB

  • Original 35.2 kB
  • After minification 33.0 kB
  • After compression 6.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.4 kB or 81% of the original size.

Image Optimization

-5%

Potential reduce by 229.8 kB

  • Original 4.2 MB
  • After minification 4.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Dark Purple images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 149.5 kB

  • Original 226.3 kB
  • After minification 222.2 kB
  • After compression 76.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 149.5 kB or 66% of the original size.

CSS Optimization

-68%

Potential reduce by 85.2 kB

  • Original 126.1 kB
  • After minification 98.9 kB
  • After compression 40.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Darkpurple.com.au needs all CSS files to be minified and compressed as it can save up to 85.2 kB or 68% of the original size.

Requests Breakdown

Number of requests can be reduced by 21 (64%)

Requests Now

33

After Optimization

12

  • Images
  • JavaScript
  • CSS

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Dark Purple. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.darkpurple.com.au

www.darkpurple.com.au

738 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

35 ms

front.css

front.css

60 ms

style.css

style.css

57 ms

dashicons.min.css

dashicons.min.css

81 ms

desktop_style.css

desktop_style.css

58 ms

styles.css

styles.css

59 ms

css.php

css.php

104 ms

style.css

style.css

91 ms

css

css

25 ms

typicons.css

typicons.css

88 ms

site-banner.css

site-banner.css

86 ms

footer-banner.css

footer-banner.css

86 ms

jquery.js

jquery.js

138 ms

jquery-migrate.min.js

jquery-migrate.min.js

116 ms

front_end_script.js

front_end_script.js

115 ms

jquery.form.min.js

jquery.form.min.js

115 ms

scripts.js

scripts.js

116 ms

jquery.fittext.js

jquery.fittext.js

128 ms

helpers.js

helpers.js

172 ms

skip-link-focus-fix.js

skip-link-focus-fix.js

171 ms

wp-embed.min.js

wp-embed.min.js

170 ms

styling-23.min.js

styling-23.min.js

170 ms

analytics.js

analytics.js

122 ms

swirl-no-text-01.jpg

swirl-no-text-01.jpg

300 ms

vineyard-nature-hd-wallpaper-1920x1200-30987.jpg

vineyard-nature-hd-wallpaper-1920x1200-30987.jpg

493 ms

2014-EA-logo-WIN-NSW-West-Syd-Exporter-300x243.jpg

2014-EA-logo-WIN-NSW-West-Syd-Exporter-300x243.jpg

151 ms

wine-glass1.jpg

wine-glass1.jpg

202 ms

88DropPoster-e1432381416562.jpg

88DropPoster-e1432381416562.jpg

151 ms

graps-on-hand.jpg

graps-on-hand.jpg

182 ms

wine-bottle.png

wine-bottle.png

350 ms

twitter-logo-4.png

twitter-logo-4.png

155 ms

linkedin-logo2.png

linkedin-logo2.png

181 ms

Hgo13k-tfSpn0qi1SFdUfSZ2oysoEQEeKwjgmXLRnTc.ttf

Hgo13k-tfSpn0qi1SFdUfSZ2oysoEQEeKwjgmXLRnTc.ttf

39 ms

Jzo62I39jc0gQRrbndN6nXYhjbSpvc47ee6xR_80Hnw.ttf

Jzo62I39jc0gQRrbndN6nXYhjbSpvc47ee6xR_80Hnw.ttf

40 ms

QHD8zigcbDB8aPfIoaupKOvvDin1pK8aKteLpeZ5c0A.ttf

QHD8zigcbDB8aPfIoaupKOvvDin1pK8aKteLpeZ5c0A.ttf

40 ms

RxZJdnzeo3R5zSexge8UUSZ2oysoEQEeKwjgmXLRnTc.ttf

RxZJdnzeo3R5zSexge8UUSZ2oysoEQEeKwjgmXLRnTc.ttf

40 ms

d-6IYplOFocCacKzxwXSOCZ2oysoEQEeKwjgmXLRnTc.ttf

d-6IYplOFocCacKzxwXSOCZ2oysoEQEeKwjgmXLRnTc.ttf

40 ms

mnpfi9pxYH-Go5UiibESIiZ2oysoEQEeKwjgmXLRnTc.ttf

mnpfi9pxYH-Go5UiibESIiZ2oysoEQEeKwjgmXLRnTc.ttf

40 ms

collect

collect

27 ms

collect

collect

61 ms

SEO Factors

darkpurple.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Darkpurple.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Darkpurple.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

darkpurple.com.au

Open Graph data is detected on the main page of Dark Purple. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: