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datapop.com screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

datapop.com

The Commerce Media Platform for the Open Internet | Criteo

Page Load Speed

2.3 sec in total

First Response

214 ms

Resources Loaded

1.3 sec

Page Rendered

861 ms

datapop.com screenshot

About Website

Click here to check amazing Datapop content for United States. Otherwise, check out these important facts you probably never knew about datapop.com

Activate the world’s largest set of commerce data to bring richer experiences to consumers with our Commerce Media Platform

Visit datapop.com

Key Findings

We analyzed Datapop.com page load time and found that the first response time was 214 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

datapop.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

7/100

10%

LCP (Largest Contentful Paint)

Value10.6 s

0/100

25%

SI (Speed Index)

Value14.7 s

1/100

10%

TBT (Total Blocking Time)

Value3,860 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.043

99/100

15%

TTI (Time to Interactive)

Value24.2 s

0/100

10%

Network Requests Diagram

datapop.com

214 ms

www.criteo.com

26 ms

gtm.js

173 ms

theme.min.css

27 ms

select2.min.css

26 ms

Our browser made a total of 98 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Datapop.com, 83% (81 requests) were made to Criteo.com and 4% (4 requests) were made to Www2.criteo.com. The less responsive or slowest element that took the longest time to load (537 ms) relates to the external source Www2.criteo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (53%)

Content Size

2.9 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Datapop.com main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. CSS take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 386.6 kB

  • Original 435.1 kB
  • After minification 270.9 kB
  • After compression 48.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 164.1 kB, which is 38% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 386.6 kB or 89% of the original size.

Image Optimization

-3%

Potential reduce by 3.6 kB

  • Original 143.2 kB
  • After minification 139.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Datapop images are well optimized though.

JavaScript Optimization

-31%

Potential reduce by 141.7 kB

  • Original 452.6 kB
  • After minification 452.6 kB
  • After compression 310.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 141.7 kB or 31% of the original size.

CSS Optimization

-54%

Potential reduce by 995.3 kB

  • Original 1.8 MB
  • After minification 1.8 MB
  • After compression 845.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Datapop.com needs all CSS files to be minified and compressed as it can save up to 995.3 kB or 54% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (41%)

Requests Now

87

After Optimization

51

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 87 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Datapop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

datapop.com

datapop.com

214 ms

www.criteo.com

www.criteo.com

26 ms

gtm.js

gtm.js

173 ms

theme.min.css

theme.min.css

27 ms

select2.min.css

select2.min.css

26 ms

tablepress-combined.min.css

tablepress-combined.min.css

62 ms

tablepress-responsive.min.css

tablepress-responsive.min.css

61 ms

jquery.min.js

jquery.min.js

74 ms

jquery-migrate.min.js

jquery-migrate.min.js

86 ms

cookies.js

cookies.js

86 ms

track.js

track.js

512 ms

link-rewrite.js

link-rewrite.js

81 ms

slick.css

slick.css

160 ms

qppr_frontend_script.min.js

qppr_frontend_script.min.js

159 ms

bs4.min.js

bs4.min.js

159 ms

iframe.min.js

iframe.min.js

158 ms

select2.min.js

select2.min.js

158 ms

theme.min.js

theme.min.js

159 ms

scrolllock.min.js

scrolllock.min.js

159 ms

jquery.matchHeight-min.js

jquery.matchHeight-min.js

171 ms

gsap.min.js

gsap.min.js

169 ms

SplitText.min.js

SplitText.min.js

175 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

172 ms

slick.min.js

slick.min.js

170 ms

85p61n

85p61n

537 ms

label-co2-website-white-en.png

label-co2-website-white-en.png

535 ms

arrow-2023-black.svg

arrow-2023-black.svg

30 ms

criteo-logo-orange.svg

criteo-logo-orange.svg

24 ms

criteo-logo-black.svg

criteo-logo-black.svg

27 ms

criteo-logo-white.svg

criteo-logo-white.svg

38 ms

Header-Nav-Image-380x175-1.jpg

Header-Nav-Image-380x175-1.jpg

33 ms

Solutions-Featured-Image-v2-1.jpg

Solutions-Featured-Image-v2-1.jpg

32 ms

Resources-Featured-Image-v1-1.jpg

Resources-Featured-Image-v1-1.jpg

34 ms

Careers-Featured-Image-v2-1.jpg

Careers-Featured-Image-v2-1.jpg

31 ms

play-button-dark.svg

play-button-dark.svg

44 ms

pG.svg

pG.svg

39 ms

comcast.svg

comcast.svg

45 ms

shopify.svg

shopify.svg

42 ms

Groupm-logo.svg

Groupm-logo.svg

50 ms

deliveroo.svg

deliveroo.svg

46 ms

Criteo-Dashboard-2.svg

Criteo-Dashboard-2.svg

54 ms

Dashboard-popup-1.svg

Dashboard-popup-1.svg

75 ms

Dashboard-popup-2.svg

Dashboard-popup-2.svg

92 ms

Dashboard-popup-3.svg

Dashboard-popup-3.svg

51 ms

Users-Activated-Chart-1.svg

Users-Activated-Chart-1.svg

72 ms

icon-checked.svg

icon-checked.svg

89 ms

CMP-01-1.svg

CMP-01-1.svg

115 ms

Commerce-Media-Platform-icon.svg

Commerce-Media-Platform-icon.svg

112 ms

RedDoors-logo.svg

RedDoors-logo.svg

113 ms

CMP-02-1.svg

CMP-02-1.svg

271 ms

Commerce-growth-icon.svg

Commerce-growth-icon.svg

141 ms

Newmans-Logo-1.svg

Newmans-Logo-1.svg

141 ms

CMP-03-1.svg

CMP-03-1.svg

194 ms

Commerce-Max-icon.svg

Commerce-Max-icon.svg

182 ms

Shipt_Logo_Black.svg

Shipt_Logo_Black.svg

184 ms

CMP-Image-04-CGrid.svg

CMP-Image-04-CGrid.svg

231 ms

Commerce-Grid-icon.svg

Commerce-Grid-icon.svg

184 ms

Raptive-Logo.svg

Raptive-Logo.svg

227 ms

Icon-customer-acquisition.svg

Icon-customer-acquisition.svg

257 ms

arrow-2023-white.svg

arrow-2023-white.svg

219 ms

Icon-customer-retention.svg

Icon-customer-retention.svg

247 ms

Start-or-scale-retail-media-icon.svg

Start-or-scale-retail-media-icon.svg

331 ms

Icon-audiences.svg

Icon-audiences.svg

332 ms

Icon-dynamic-retargeting.svg

Icon-dynamic-retargeting.svg

333 ms

Inspire-with-video-icon.svg

Inspire-with-video-icon.svg

333 ms

contextual-ads-icon.svg

contextual-ads-icon.svg

341 ms

Protect-your-brand-icon.svg

Protect-your-brand-icon.svg

333 ms

Addressability-Icon-v1.svg

Addressability-Icon-v1.svg

330 ms

carousel-nav-white.svg

carousel-nav-white.svg

334 ms

Aventon-logo.svg

Aventon-logo.svg

330 ms

arrow-2023-purple.svg

arrow-2023-purple.svg

326 ms

Shipt-Logo.svg

Shipt-Logo.svg

326 ms

michaels.svg

michaels.svg

324 ms

oneill.svg

oneill.svg

328 ms

ContactSales.svg

ContactSales.svg

342 ms

ContactSales-mobile.svg

ContactSales-mobile.svg

324 ms

close_btn_black.svg

close_btn_black.svg

352 ms

card-8-1.png

card-8-1.png

301 ms

card-5.png

card-5.png

314 ms

card-7.png

card-7.png

313 ms

card-6.png

card-6.png

293 ms

Graphik-Medium-Cy-Web.woff

Graphik-Medium-Cy-Web.woff

211 ms

Graphik-Regular-Cy-Web.woff

Graphik-Regular-Cy-Web.woff

232 ms

Graphik-Semibold-Cy-Web.woff

Graphik-Semibold-Cy-Web.woff

260 ms

Mona-Sans-RegularWide.woff

Mona-Sans-RegularWide.woff

250 ms

fa-brands-400.woff

fa-brands-400.woff

260 ms

62eb6f414d0fd

62eb6f414d0fd

357 ms

Prod

Prod

355 ms

jquery.min.js

jquery.min.js

137 ms

iframeResizer.contentWindow.min.js

iframeResizer.contentWindow.min.js

83 ms

fonts.css

fonts.css

156 ms

piUtils.js

piUtils.js

116 ms

jquery_3.3.1.min.js

jquery_3.3.1.min.js

56 ms

fonts.css

fonts.css

26 ms

Graphik-Regular-Cy-Web.woff

Graphik-Regular-Cy-Web.woff

12 ms

Graphik-Medium-Cy-Web.woff

Graphik-Medium-Cy-Web.woff

19 ms

Graphik-Semibold-Cy-Web.woff

Graphik-Semibold-Cy-Web.woff

15 ms

pd.js

pd.js

29 ms

Accessibility Review

datapop.com accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

datapop.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

datapop.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Datapop.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Datapop.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

datapop.com

Open Graph data is detected on the main page of Datapop. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: