Tools & Wizards About Us
datelinecity.com screenshot

Report Summary

  • 8

    Performance

    Renders faster than
    22% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

datelinecity.com

Hair and Beauty Importer and Distributor - Dateline Imports

Page Load Speed

6.2 sec in total

First Response

555 ms

Resources Loaded

5.3 sec

Page Rendered

404 ms

datelinecity.com screenshot

About Website

Welcome to datelinecity.com homepage info - get ready to check Dateline City best content for Australia right away, or after learning these important things about datelinecity.com

Discover a wide range of high-quality hair care and styling products at Dateline Imports - your trusted distributor and wholesaler.

Visit datelinecity.com

Key Findings

We analyzed Datelinecity.com page load time and found that the first response time was 555 ms and then it took 5.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

datelinecity.com performance score

8

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value21.1 s

0/100

25%

SI (Speed Index)

Value10.8 s

6/100

10%

TBT (Total Blocking Time)

Value1,300 ms

18/100

30%

CLS (Cumulative Layout Shift)

Value1.219

1/100

15%

TTI (Time to Interactive)

Value19.1 s

3/100

10%

Network Requests Diagram

datelinecity.com

555 ms

www.datelineimports.com.au

1393 ms

theme-plugins-all.min.css

728 ms

theme.min.css

1339 ms

updates.min.css

841 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Datelinecity.com, 78% (53 requests) were made to Datelineimports.com.au and 6% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Datelineimports.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 589.1 kB (18%)

Content Size

3.4 MB

After Optimization

2.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Datelinecity.com main page is 3.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 175.7 kB

  • Original 195.7 kB
  • After minification 115.6 kB
  • After compression 19.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 80.0 kB, which is 41% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 175.7 kB or 90% of the original size.

Image Optimization

-4%

Potential reduce by 83.3 kB

  • Original 1.9 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Dateline City images are well optimized though.

JavaScript Optimization

-26%

Potential reduce by 271.8 kB

  • Original 1.0 MB
  • After minification 1.0 MB
  • After compression 771.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 271.8 kB or 26% of the original size.

CSS Optimization

-31%

Potential reduce by 58.2 kB

  • Original 188.8 kB
  • After minification 188.8 kB
  • After compression 130.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Datelinecity.com needs all CSS files to be minified and compressed as it can save up to 58.2 kB or 31% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (35%)

Requests Now

65

After Optimization

42

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Dateline City. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

datelinecity.com

datelinecity.com

555 ms

www.datelineimports.com.au

www.datelineimports.com.au

1393 ms

theme-plugins-all.min.css

theme-plugins-all.min.css

728 ms

theme.min.css

theme.min.css

1339 ms

updates.min.css

updates.min.css

841 ms

jquery.min.js

jquery.min.js

1072 ms

themeThirdParty.min.js

themeThirdParty.min.js

1925 ms

theme.min.js

theme.min.js

1555 ms

themeTwo.min.js

themeTwo.min.js

1618 ms

cv.css.tracker.Implementation.GA4.js

cv.css.tracker.Implementation.GA4.js

1049 ms

general.min.js

general.min.js

1280 ms

menu.min.js

menu.min.js

1457 ms

CSSGenericInclusions.min.js

CSSGenericInclusions.min.js

1488 ms

cv.css.keyboardAccessibilityEvents.min.js

cv.css.keyboardAccessibilityEvents.min.js

1540 ms

Articles-videos.min.css

Articles-videos.min.css

1463 ms

cv.css.ui.BrandsSlider.min.css

cv.css.ui.BrandsSlider.min.css

1495 ms

cv.css.ui.newsletter.vision6.min.js

cv.css.ui.newsletter.vision6.min.js

1549 ms

cv.css.ui.iAmGuestDriver.min.js

cv.css.ui.iAmGuestDriver.min.js

1562 ms

dateline-logo.jpg

dateline-logo.jpg

454 ms

Dateline-logo-print.png

Dateline-logo-print.png

490 ms

logo.png

logo.png

527 ms

dateline-instagram.jpg

dateline-instagram.jpg

750 ms

dateline-facebook.jpg

dateline-facebook.jpg

750 ms

dateline-youtube.jpg

dateline-youtube.jpg

750 ms

Epres-NEW-Thumb.jpg

Epres-NEW-Thumb.jpg

750 ms

IQ-Electrical-Thumb.jpg

IQ-Electrical-Thumb.jpg

751 ms

education-PARLUX-news-articles.jpg

education-PARLUX-news-articles.jpg

918 ms

DL_OUIDAD_Homepagestatistic_desktop.jpg

DL_OUIDAD_Homepagestatistic_desktop.jpg

1393 ms

jaye-head-shot2.jpg

jaye-head-shot2.jpg

1082 ms

Expo4Barbers_thumb.jpg

Expo4Barbers_thumb.jpg

954 ms

BaBylissPRO-Barbering-Innovations-dateline-thumb.jpg

BaBylissPRO-Barbering-Innovations-dateline-thumb.jpg

1364 ms

Malibu%20C%20Head%20Lab_thumb.jpg

Malibu%20C%20Head%20Lab_thumb.jpg

954 ms

hair-care-wholesale-social-instagram.png

hair-care-wholesale-social-instagram.png

963 ms

dateline-hair-care-facebook.png

dateline-hair-care-facebook.png

1191 ms

dateline-wholesale-youtube.png

dateline-wholesale-youtube.png

1191 ms

cv-ico-general.woff

cv-ico-general.woff

1167 ms

css2

css2

35 ms

CustomRequestHandler.aspx

CustomRequestHandler.aspx

971 ms

gtm.js

gtm.js

224 ms

DL_hpd_Parlux-general_desktop.jpg

DL_hpd_Parlux-general_desktop.jpg

625 ms

silver-bullet.png

silver-bullet.png

472 ms

brand-03.png

brand-03.png

477 ms

babylisspro.png

babylisspro.png

587 ms

iq-perfetto-gama.png

iq-perfetto-gama.png

592 ms

wet-brush.jpg

wet-brush.jpg

654 ms

Robert-de-Soto.png

Robert-de-Soto.png

673 ms

keratin-complex-hair-care-supply.jpg

keratin-complex-hair-care-supply.jpg

684 ms

iceman.jpg

iceman.jpg

800 ms

malibu-c-wellness.png

malibu-c-wellness.png

796 ms

beautypro-hair.jpg

beautypro-hair.jpg

828 ms

12REASONS.png

12REASONS.png

863 ms

salon-smart.jpg

salon-smart.jpg

879 ms

keratin-colour.jpg

keratin-colour.jpg

896 ms

keracolour-hair-care.jpg

keracolour-hair-care.jpg

1005 ms

999-hair-pin.jpg

999-hair-pin.jpg

1007 ms

destination

destination

80 ms

js

js

172 ms

analytics.js

analytics.js

60 ms

fbevents.js

fbevents.js

29 ms

linkid.js

linkid.js

99 ms

collect

collect

23 ms

collect

collect

22 ms

collect

collect

23 ms

collect

collect

26 ms

ga-audiences

ga-audiences

135 ms

js

js

35 ms

ga-audiences

ga-audiences

129 ms

updates-print.min.css

updates-print.min.css

208 ms

Accessibility Review

datelinecity.com accessibility score

72

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

datelinecity.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

datelinecity.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Datelinecity.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Datelinecity.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

datelinecity.com

Open Graph data is detected on the main page of Dateline City. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: