Tools & Wizards About Us
datelineimports.com.au screenshot

Report Summary

  • 13

    Performance

    Renders faster than
    25% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

datelineimports.com.au

Hair and Beauty Importer and Distributor - Dateline Imports

Page Load Speed

6.5 sec in total

First Response

694 ms

Resources Loaded

5.3 sec

Page Rendered

415 ms

datelineimports.com.au screenshot

About Website

Welcome to datelineimports.com.au homepage info - get ready to check Dateline Imports best content for Australia right away, or after learning these important things about datelineimports.com.au

Discover a wide range of high-quality hair care and styling products at Dateline Imports - your trusted distributor and wholesaler.

Visit datelineimports.com.au

Key Findings

We analyzed Datelineimports.com.au page load time and found that the first response time was 694 ms and then it took 5.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

datelineimports.com.au performance score

13

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value19.5 s

0/100

25%

SI (Speed Index)

Value10.3 s

8/100

10%

TBT (Total Blocking Time)

Value870 ms

33/100

30%

CLS (Cumulative Layout Shift)

Value0.974

2/100

15%

TTI (Time to Interactive)

Value17.9 s

3/100

10%

Network Requests Diagram

datelineimports.com.au

694 ms

www.datelineimports.com.au

1298 ms

theme-plugins-all.min.css

746 ms

theme.min.css

1315 ms

updates.min.css

1029 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 96% of them (54 requests) were addressed to the original Datelineimports.com.au, 2% (1 request) were made to Fonts.googleapis.com and 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (2 sec) belongs to the original domain Datelineimports.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 587.7 kB (19%)

Content Size

3.1 MB

After Optimization

2.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Datelineimports.com.au main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 176.1 kB

  • Original 195.7 kB
  • After minification 114.8 kB
  • After compression 19.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 80.9 kB, which is 41% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 176.1 kB or 90% of the original size.

Image Optimization

-5%

Potential reduce by 81.6 kB

  • Original 1.7 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Dateline Imports images are well optimized though.

JavaScript Optimization

-27%

Potential reduce by 271.8 kB

  • Original 1.0 MB
  • After minification 1.0 MB
  • After compression 749.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 271.8 kB or 27% of the original size.

CSS Optimization

-31%

Potential reduce by 58.2 kB

  • Original 188.8 kB
  • After minification 188.8 kB
  • After compression 130.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Datelineimports.com.au needs all CSS files to be minified and compressed as it can save up to 58.2 kB or 31% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (32%)

Requests Now

53

After Optimization

36

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Dateline Imports. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

datelineimports.com.au

datelineimports.com.au

694 ms

www.datelineimports.com.au

www.datelineimports.com.au

1298 ms

theme-plugins-all.min.css

theme-plugins-all.min.css

746 ms

theme.min.css

theme.min.css

1315 ms

updates.min.css

updates.min.css

1029 ms

jquery.min.js

jquery.min.js

1049 ms

themeThirdParty.min.js

themeThirdParty.min.js

1988 ms

theme.min.js

theme.min.js

1547 ms

themeTwo.min.js

themeTwo.min.js

1650 ms

cv.css.tracker.Implementation.GA4.js

cv.css.tracker.Implementation.GA4.js

1236 ms

general.min.js

general.min.js

1450 ms

menu.min.js

menu.min.js

1455 ms

CSSGenericInclusions.min.js

CSSGenericInclusions.min.js

1511 ms

cv.css.keyboardAccessibilityEvents.min.js

cv.css.keyboardAccessibilityEvents.min.js

1639 ms

Articles-videos.min.css

Articles-videos.min.css

1456 ms

cv.css.ui.BrandsSlider.min.css

cv.css.ui.BrandsSlider.min.css

1506 ms

cv.css.ui.newsletter.vision6.min.js

cv.css.ui.newsletter.vision6.min.js

1561 ms

cv.css.ui.iAmGuestDriver.min.js

cv.css.ui.iAmGuestDriver.min.js

1636 ms

dateline-logo.jpg

dateline-logo.jpg

466 ms

Dateline-logo-print.png

Dateline-logo-print.png

469 ms

logo.png

logo.png

514 ms

dateline-instagram.jpg

dateline-instagram.jpg

570 ms

dateline-facebook.jpg

dateline-facebook.jpg

875 ms

dateline-youtube.jpg

dateline-youtube.jpg

876 ms

Epres-NEW-Thumb.jpg

Epres-NEW-Thumb.jpg

876 ms

IQ-Electrical-Thumb.jpg

IQ-Electrical-Thumb.jpg

877 ms

education-PARLUX-news-articles.jpg

education-PARLUX-news-articles.jpg

1085 ms

DL_KERACOLOR_Homepagestatistic_desktop.jpg

DL_KERACOLOR_Homepagestatistic_desktop.jpg

1085 ms

jaye-head-shot2.jpg

jaye-head-shot2.jpg

1445 ms

Expo4Barbers_thumb.jpg

Expo4Barbers_thumb.jpg

1086 ms

BaBylissPRO-Barbering-Innovations-dateline-thumb.jpg

BaBylissPRO-Barbering-Innovations-dateline-thumb.jpg

1084 ms

Malibu%20C%20Head%20Lab_thumb.jpg

Malibu%20C%20Head%20Lab_thumb.jpg

1081 ms

hair-care-wholesale-social-instagram.png

hair-care-wholesale-social-instagram.png

1141 ms

dateline-hair-care-facebook.png

dateline-hair-care-facebook.png

1140 ms

dateline-wholesale-youtube.png

dateline-wholesale-youtube.png

1187 ms

cv-ico-general.woff

cv-ico-general.woff

1149 ms

css2

css2

36 ms

CustomRequestHandler.aspx

CustomRequestHandler.aspx

1036 ms

gtm.js

gtm.js

224 ms

DL_hpb_BabylissPro_FXONE_desktop.jpg

DL_hpb_BabylissPro_FXONE_desktop.jpg

451 ms

silver-bullet.png

silver-bullet.png

265 ms

brand-03.png

brand-03.png

316 ms

babylisspro.png

babylisspro.png

327 ms

iq-perfetto-gama.png

iq-perfetto-gama.png

477 ms

wet-brush.jpg

wet-brush.jpg

473 ms

Robert-de-Soto.png

Robert-de-Soto.png

523 ms

keratin-complex-hair-care-supply.jpg

keratin-complex-hair-care-supply.jpg

529 ms

iceman.jpg

iceman.jpg

570 ms

malibu-c-wellness.png

malibu-c-wellness.png

649 ms

beautypro-hair.jpg

beautypro-hair.jpg

680 ms

12REASONS.png

12REASONS.png

686 ms

salon-smart.jpg

salon-smart.jpg

729 ms

keratin-colour.jpg

keratin-colour.jpg

730 ms

keracolour-hair-care.jpg

keracolour-hair-care.jpg

770 ms

999-hair-pin.jpg

999-hair-pin.jpg

848 ms

updates-print.min.css

updates-print.min.css

211 ms

Accessibility Review

datelineimports.com.au accessibility score

72

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

datelineimports.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

datelineimports.com.au SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Datelineimports.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Datelineimports.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

datelineimports.com.au

Open Graph data is detected on the main page of Dateline Imports. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: