Tools & Wizards About Us
dealercreative.com screenshot

Report Summary

  • 13

    Performance

    Renders faster than
    25% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

dealercreative.com

Dealer Creative: Video Advertising & Production For Car Dealerships

Page Load Speed

3.3 sec in total

First Response

19 ms

Resources Loaded

2.8 sec

Page Rendered

505 ms

dealercreative.com screenshot

About Website

Visit dealercreative.com now to see the best up-to-date Dealer Creative content and also check out these interesting facts you probably never knew about dealercreative.com

We create car dealer commercials that bring you more customers. Our video advertising and production experts deliver high quality and fast turnaround.

Visit dealercreative.com

Key Findings

We analyzed Dealercreative.com page load time and found that the first response time was 19 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

dealercreative.com performance score

13

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

47/100

10%

LCP (Largest Contentful Paint)

Value11.0 s

0/100

25%

SI (Speed Index)

Value9.0 s

14/100

10%

TBT (Total Blocking Time)

Value1,220 ms

20/100

30%

CLS (Cumulative Layout Shift)

Value0.813

4/100

15%

TTI (Time to Interactive)

Value22.8 s

1/100

10%

Network Requests Diagram

dealercreative.com

19 ms

www.dealercreative.com

264 ms

jquery-1.7.1.js

64 ms

ilightbox.css

44 ms

wowanimiate.css

232 ms

Our browser made a total of 91 requests to load all elements on the main page. We found that 62% of them (56 requests) were addressed to the original Dealercreative.com, 13% (12 requests) were made to Play.vidyard.com and 12% (11 requests) were made to Assets.vidyard.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Dealercreative.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 93.6 kB (9%)

Content Size

993.7 kB

After Optimization

900.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Dealercreative.com main page is 993.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Javascripts take 598.1 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 73.0 kB

  • Original 88.8 kB
  • After minification 83.0 kB
  • After compression 15.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 73.0 kB or 82% of the original size.

Image Optimization

-1%

Potential reduce by 2.4 kB

  • Original 264.0 kB
  • After minification 261.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Dealer Creative images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 12.0 kB

  • Original 598.1 kB
  • After minification 598.1 kB
  • After compression 586.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-15%

Potential reduce by 6.3 kB

  • Original 42.8 kB
  • After minification 42.8 kB
  • After compression 36.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Dealercreative.com needs all CSS files to be minified and compressed as it can save up to 6.3 kB or 15% of the original size.

Requests Breakdown

Number of requests can be reduced by 42 (50%)

Requests Now

84

After Optimization

42

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 84 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Dealer Creative. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

dealercreative.com

dealercreative.com

19 ms

www.dealercreative.com

www.dealercreative.com

264 ms

jquery-1.7.1.js

jquery-1.7.1.js

64 ms

ilightbox.css

ilightbox.css

44 ms

wowanimiate.css

wowanimiate.css

232 ms

module_48554567289_Home_Banner_Area_2021.min.css

module_48554567289_Home_Banner_Area_2021.min.css

320 ms

module_9977210033_Three_Column_Equal_With_Image_2019.min.css

module_9977210033_Three_Column_Equal_With_Image_2019.min.css

256 ms

module_55053101174_Full_Width_With_Accordion_2021.min.css

module_55053101174_Full_Width_With_Accordion_2021.min.css

303 ms

module_9977997260_Four_Column_Equal_With_Image_2019.min.css

module_9977997260_Four_Column_Equal_With_Image_2019.min.css

268 ms

module_27477290404_Vidyard_Video_Single_2020.min.css

module_27477290404_Vidyard_Video_Single_2020.min.css

258 ms

module_48830566015_Three_Column_Equal_With_Image_2021.min.css

module_48830566015_Three_Column_Equal_With_Image_2021.min.css

481 ms

js

js

81 ms

259388.js

259388.js

71 ms

layout.min.css

layout.min.css

60 ms

DealerCreative-2021-style.min.css

DealerCreative-2021-style.min.css

507 ms

current.js

current.js

290 ms

v4.js

v4.js

48 ms

embed.js

embed.js

55 ms

DealerCreative_May2019-main.min.js

DealerCreative_May2019-main.min.js

497 ms

project.js

project.js

342 ms

jquery.js

jquery.js

346 ms

Fulllightbox.min.js

Fulllightbox.min.js

383 ms

project.js

project.js

380 ms

wow.min.js

wow.min.js

383 ms

module_48554567289_Home_Banner_Area_2021.min.js

module_48554567289_Home_Banner_Area_2021.min.js

752 ms

module_55053101174_Full_Width_With_Accordion_2021.min.js

module_55053101174_Full_Width_With_Accordion_2021.min.js

751 ms

v2.js

v2.js

449 ms

5869794.js

5869794.js

553 ms

index.js

index.js

539 ms

eb378f31-24e5-4c4b-8708-fb701b3218af.png

eb378f31-24e5-4c4b-8708-fb701b3218af.png

272 ms

Dealer%20Creative%202020%20-%20On%20Black%20-%20Grayscale%20text%20thinner%20spaced%20OL.svg

Dealer%20Creative%202020%20-%20On%20Black%20-%20Grayscale%20text%20thinner%20spaced%20OL.svg

62 ms

DSMqiPP8aqnBihGQsZ5zKE.jpg

DSMqiPP8aqnBihGQsZ5zKE.jpg

30 ms

main-image-1.jpg

main-image-1.jpg

34 ms

hendrick.png

hendrick.png

242 ms

lia.png

lia.png

241 ms

jimellis2.png

jimellis2.png

241 ms

shottenkirk.png

shottenkirk.png

287 ms

peacock.png

peacock.png

495 ms

anderson.png

anderson.png

576 ms

balise.png

balise.png

440 ms

autoiq.png

autoiq.png

539 ms

21-0002%20-%20Bulls%20Eye.svg

21-0002%20-%20Bulls%20Eye.svg

299 ms

21-0001%20-%20Clock%20With%20Arrow-BrightBlue.svg

21-0001%20-%20Clock%20With%20Arrow-BrightBlue.svg

312 ms

21-0038%20-%20High%20Five-Sep-07-2021-08-49-20-44-PM.svg

21-0038%20-%20High%20Five-Sep-07-2021-08-49-20-44-PM.svg

342 ms

CVMI-0127%20-%20Seven%20People%20Standing-Creative%20Partner%20Trim.svg

CVMI-0127%20-%20Seven%20People%20Standing-Creative%20Partner%20Trim.svg

585 ms

CVMI-0128%20-%20Various%20Media-Who%20Get%20It-Horizontal.svg

CVMI-0128%20-%20Various%20Media-Who%20Get%20It-Horizontal.svg

714 ms

CVMI-0129%20-%20Fire%20Engine-Trim.svg

CVMI-0129%20-%20Fire%20Engine-Trim.svg

802 ms

CVMI-0130%20-%20Three%20Play%20Buttons.svg

CVMI-0130%20-%20Three%20Play%20Buttons.svg

796 ms

CVMI-0131%20-%20Folders%20With%20Play%20Button.svg

CVMI-0131%20-%20Folders%20With%20Play%20Button.svg

830 ms

CVMI-0132%20-%20Hands%20on%20Tablet%20With%20check%20Mark-1.svg

CVMI-0132%20-%20Hands%20on%20Tablet%20With%20check%20Mark-1.svg

783 ms

21-0013%20-%20Dealership%20with%20900-Inverse-Blue-OL.svg

21-0013%20-%20Dealership%20with%20900-Inverse-Blue-OL.svg

634 ms

21-0014%20-%20Television%20with%2022000-Inverse-Blue-OL.svg

21-0014%20-%20Television%20with%2022000-Inverse-Blue-OL.svg

666 ms

CVMI-0010%20-%20Three%20People-Blue.svg

CVMI-0010%20-%20Three%20People-Blue.svg

704 ms

CVMI-0009%20-%20Man%20With%20Tie-Blue.svg

CVMI-0009%20-%20Man%20With%20Tie-Blue.svg

758 ms

CVMI-0011%20-%20Two%20Buildings-Blue.svg

CVMI-0011%20-%20Two%20Buildings-Blue.svg

749 ms

CVMI-0012%20-%20Broadcast%20Tower-Blue.svg

CVMI-0012%20-%20Broadcast%20Tower-Blue.svg

778 ms

CVMI-0133%20-%20Hand%20Dialing%20Mobile%20Phone-1.svg

CVMI-0133%20-%20Hand%20Dialing%20Mobile%20Phone-1.svg

814 ms

CVMI-0134%20-%20Video%20Camera%20With%20Play%20Button-Blue%20Inverse.svg

CVMI-0134%20-%20Video%20Camera%20With%20Play%20Button-Blue%20Inverse.svg

821 ms

CVMI-0007%20-%20Man%20Jumping%20Next%20To%20Car-Blue%20Inverse-2.svg

CVMI-0007%20-%20Man%20Jumping%20Next%20To%20Car-Blue%20Inverse-2.svg

804 ms

CVMI-0017%20-%20Upward%20Graph-Inverse-1.png

CVMI-0017%20-%20Upward%20Graph-Inverse-1.png

1267 ms

DealerCreative_Vertical.png

DealerCreative_Vertical.png

890 ms

BrcgTPSfUwG7ijjXjMc9F6Bepwb2FNN_.gif

BrcgTPSfUwG7ijjXjMc9F6Bepwb2FNN_.gif

263 ms

ProximaNova-Reg.woff

ProximaNova-Reg.woff

209 ms

ProximaNova-Bold.woff

ProximaNova-Bold.woff

208 ms

ProximaNova-Sbold.woff

ProximaNova-Sbold.woff

471 ms

CVM-0003%20-%20Dealership%20Aerial%20With%20Blue%20Overlay-2.jpg

CVM-0003%20-%20Dealership%20Aerial%20With%20Blue%20Overlay-2.jpg

857 ms

banner.js

banner.js

82 ms

5869794.js

5869794.js

105 ms

collectedforms.js

collectedforms.js

82 ms

DSMqiPP8aqnBihGQsZ5zKE.json

DSMqiPP8aqnBihGQsZ5zKE.json

17 ms

style.js

style.js

18 ms

integrations.js

integrations.js

21 ms

details.js

details.js

21 ms

DSMqiPP8aqnBihGQsZ5zKE

DSMqiPP8aqnBihGQsZ5zKE

21 ms

undefined

undefined

663 ms

runtime~main-673d70cb759be2d5742b369e690eff73.js

runtime~main-673d70cb759be2d5742b369e690eff73.js

16 ms

main-ab1683751ceb5311c459312f0eb3d545.js

main-ab1683751ceb5311c459312f0eb3d545.js

18 ms

DSMqiPP8aqnBihGQsZ5zKE

DSMqiPP8aqnBihGQsZ5zKE

7 ms

DSMqiPP8aqnBihGQsZ5zKE

DSMqiPP8aqnBihGQsZ5zKE

4 ms

DSMqiPP8aqnBihGQsZ5zKE

DSMqiPP8aqnBihGQsZ5zKE

2 ms

DSMqiPP8aqnBihGQsZ5zKE

DSMqiPP8aqnBihGQsZ5zKE

13 ms

DSMqiPP8aqnBihGQsZ5zKE.json

DSMqiPP8aqnBihGQsZ5zKE.json

4 ms

vendors~access-code~player~polyfills~unreleased-b17f5f35d7830a75324ee1cd5b5c535b.js

vendors~access-code~player~polyfills~unreleased-b17f5f35d7830a75324ee1cd5b5c535b.js

5 ms

vendors~polyfills-26b29ef8dcf6e3daff35192d8b759182.js

vendors~polyfills-26b29ef8dcf6e3daff35192d8b759182.js

4 ms

polyfills-6534f407863705c711261d154c220e15.js

polyfills-6534f407863705c711261d154c220e15.js

8 ms

vendors~player~player-pomo~unreleased-a6e8ad61b8e4d06cd1a2ebf36ee81e20.js

vendors~player~player-pomo~unreleased-a6e8ad61b8e4d06cd1a2ebf36ee81e20.js

11 ms

vendors~access-code~player-pomo~whitelisted-embed-06b5f9ded2fe0065e32a795e40e9cab7.js

vendors~access-code~player-pomo~whitelisted-embed-06b5f9ded2fe0065e32a795e40e9cab7.js

7 ms

vendors~player-pomo-06e36a03641345933819d02c12e5b33b.js

vendors~player-pomo-06e36a03641345933819d02c12e5b33b.js

11 ms

player-pomo-6a44004ddd8cc38b85c6c18986c805e8.css

player-pomo-6a44004ddd8cc38b85c6c18986c805e8.css

10 ms

player-pomo-6a44004ddd8cc38b85c6c18986c805e8.js

player-pomo-6a44004ddd8cc38b85c6c18986c805e8.js

22 ms

error-page-82554406c600e58fb4ab73976372569d.js

error-page-82554406c600e58fb4ab73976372569d.js

7 ms

Accessibility Review

dealercreative.com accessibility score

97

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

dealercreative.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

dealercreative.com SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Dealercreative.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Dealercreative.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

dealercreative.com

Open Graph data is detected on the main page of Dealer Creative. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: