Tools & Wizards About Us
dealerrater.ca screenshot

Report Summary

  • 62

    Performance

    Renders faster than
    76% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 81

    SEO

    Google-friendlier than
    42% of websites

dealerrater.ca

Car Dealer Reviews, Dealership Ratings, Cars For Sale | DealerRater

Page Load Speed

959 ms in total

First Response

50 ms

Resources Loaded

561 ms

Page Rendered

348 ms

dealerrater.ca screenshot

About Website

Visit dealerrater.ca now to see the best up-to-date Dealer Rater content for Canada and also check out these interesting facts you probably never knew about dealerrater.ca

Read Car Dealer Reviews, Car Recalls & Helpful Consumer Information about dealerships written by real people like you.

Visit dealerrater.ca

Key Findings

We analyzed Dealerrater.ca page load time and found that the first response time was 50 ms and then it took 909 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

dealerrater.ca performance score

62

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

87/100

10%

LCP (Largest Contentful Paint)

Value5.9 s

14/100

25%

SI (Speed Index)

Value3.4 s

89/100

10%

TBT (Total Blocking Time)

Value390 ms

69/100

30%

CLS (Cumulative Layout Shift)

Value0.015

100/100

15%

TTI (Time to Interactive)

Value7.0 s

53/100

10%

Network Requests Diagram

dealerrater.ca

50 ms

otSDKStub.js

64 ms

launch-ENca0e03f0c5ed477c922a5b019999f81d.min.js

376 ms

ResponsiveStylesBundle.bundle.css

18 ms

conversion.js

100 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 54% of them (29 requests) were addressed to the original Dealerrater.ca, 15% (8 requests) were made to Dealerrater.com and 11% (6 requests) were made to Cdn-user.dealerrater.com. The less responsive or slowest element that took the longest time to load (376 ms) relates to the external source Assets.adobedtm.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 247.2 kB (34%)

Content Size

716.9 kB

After Optimization

469.8 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Dealerrater.ca main page is 716.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 365.4 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 175.4 kB

  • Original 201.4 kB
  • After minification 165.3 kB
  • After compression 26.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 36.1 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 175.4 kB or 87% of the original size.

Image Optimization

-20%

Potential reduce by 71.6 kB

  • Original 365.4 kB
  • After minification 293.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Dealer Rater needs image optimization as it can save up to 71.6 kB or 20% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 151 B

  • Original 150.1 kB
  • After minification 150.1 kB
  • After compression 150.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 16 (34%)

Requests Now

47

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Dealer Rater. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

dealerrater.ca

dealerrater.ca

50 ms

otSDKStub.js

otSDKStub.js

64 ms

launch-ENca0e03f0c5ed477c922a5b019999f81d.min.js

launch-ENca0e03f0c5ed477c922a5b019999f81d.min.js

376 ms

ResponsiveStylesBundle.bundle.css

ResponsiveStylesBundle.bundle.css

18 ms

conversion.js

conversion.js

100 ms

syndication.js

syndication.js

33 ms

ResponsiveScriptBundle.bundle.js

ResponsiveScriptBundle.bundle.js

28 ms

token

token

369 ms

element.js

element.js

51 ms

93137d83-6621-4461-aaf8-4ac5befd1dd1.json

93137d83-6621-4461-aaf8-4ac5befd1dd1.json

31 ms

location

location

371 ms

355 ms

dr-icon-star-gray.png

dr-icon-star-gray.png

267 ms

down-arrow.png

down-arrow.png

267 ms

eeedc7ba-1c32-48da-8767-de6244640b9e-orig-th.jpg

eeedc7ba-1c32-48da-8767-de6244640b9e-orig-th.jpg

260 ms

bg_star_rating_new.png

bg_star_rating_new.png

90 ms

0b2abefe-f2e8-4371-a635-f0a3fe751c82-orig-th.jpg

0b2abefe-f2e8-4371-a635-f0a3fe751c82-orig-th.jpg

89 ms

479711f3-ce46-4690-be21-4f5da5a1406b-orig-th.jpg

479711f3-ce46-4690-be21-4f5da5a1406b-orig-th.jpg

89 ms

af6b04cc-4215-439d-8747-f206cd5b617c-orig-th.jpg

af6b04cc-4215-439d-8747-f206cd5b617c-orig-th.jpg

114 ms

be8f4ca0-d338-4d39-a196-7a4e78badb2b-orig-th.jpg

be8f4ca0-d338-4d39-a196-7a4e78badb2b-orig-th.jpg

88 ms

17c10113-c99e-4453-9636-b15e68562754-orig-th.jpg

17c10113-c99e-4453-9636-b15e68562754-orig-th.jpg

88 ms

dr-icon-service-gray.png

dr-icon-service-gray.png

73 ms

dr-icon-car-gray.png

dr-icon-car-gray.png

72 ms

icon_close_x.png

icon_close_x.png

117 ms

dr-logo-horizontal.png

dr-logo-horizontal.png

114 ms

icon-search-orange.png

icon-search-orange.png

88 ms

close-x-orange.png

close-x-orange.png

88 ms

logo_dealerrater_updated.png

logo_dealerrater_updated.png

112 ms

icon_user_white.png

icon_user_white.png

115 ms

ResponsiveStylesBundle.bundle.css

ResponsiveStylesBundle.bundle.css

116 ms

dr-icon-car-orange.png

dr-icon-car-orange.png

119 ms

dr-icon-map-orange.png

dr-icon-map-orange.png

158 ms

HomePage_grey_3graphic.png

HomePage_grey_3graphic.png

119 ms

HomePage_filters_mobile.png

HomePage_filters_mobile.png

157 ms

HomePage_review_read_mobile.png

HomePage_review_read_mobile.png

161 ms

HomePage_trusted_mobile.png

HomePage_trusted_mobile.png

161 ms

arrow-down-black-lg.png

arrow-down-black-lg.png

157 ms

icon-facebook-trans.png

icon-facebook-trans.png

156 ms

icon-linkedin-trans.png

icon-linkedin-trans.png

166 ms

icon-youtube-trans.png

icon-youtube-trans.png

163 ms

icon-twitter-trans.png

icon-twitter-trans.png

164 ms

privacyoptions29x14.png

privacyoptions29x14.png

163 ms

icon-thumbsup-green.png

icon-thumbsup-green.png

164 ms

icon-red-alert.png

icon-red-alert.png

161 ms

icon-notification-close.png

icon-notification-close.png

166 ms

2AFA47_1_0.woff

2AFA47_1_0.woff

75 ms

2AFA47_3_0.woff

2AFA47_3_0.woff

99 ms

2AFA47_0_0.woff

2AFA47_0_0.woff

75 ms

2AFA47_4_0.woff

2AFA47_4_0.woff

99 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

105 ms

2AFA47_9_0.woff

2AFA47_9_0.woff

104 ms

getlocalizationprompt

getlocalizationprompt

123 ms

otBannerSdk.js

otBannerSdk.js

28 ms

31 ms

Accessibility Review

dealerrater.ca accessibility score

70

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

dealerrater.ca best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

dealerrater.ca SEO score

81

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Dealerrater.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Dealerrater.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

dealerrater.ca

Open Graph description is not detected on the main page of Dealer Rater. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: