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decisioninsight.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

decisioninsight.com

Shopper insights and research | TELUS Agriculture & Consumer Goods US

Page Load Speed

4.3 sec in total

First Response

1.6 sec

Resources Loaded

2.3 sec

Page Rendered

343 ms

decisioninsight.com screenshot

About Website

Welcome to decisioninsight.com homepage info - get ready to check Decisioninsight best content right away, or after learning these important things about decisioninsight.com

Improve product offerings, drive sales growth and optimize product placement in the United States with shopper insights and research from TELUS.

Visit decisioninsight.com

Key Findings

We analyzed Decisioninsight.com page load time and found that the first response time was 1.6 sec and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

decisioninsight.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value5.3 s

22/100

25%

SI (Speed Index)

Value9.9 s

10/100

10%

TBT (Total Blocking Time)

Value3,900 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.01

100/100

15%

TTI (Time to Interactive)

Value19.5 s

2/100

10%

Network Requests Diagram

decisioninsight.com

1638 ms

decision-insight

189 ms

ruxitagentjs_ICANVfghqrux_10299241001084140.js

59 ms

04299cce20e72698.css

35 ms

polyfills-c67a75d1b6f99dc8.js

43 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Decisioninsight.com, 44% (14 requests) were made to Telus.com and 41% (13 requests) were made to Images.ctfassets.net. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Decisioninsight.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 166.9 kB (75%)

Content Size

223.2 kB

After Optimization

56.4 kB

  • HTML
  • JavaScript

In fact, the total size of Decisioninsight.com main page is 223.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. HTML takes 123.9 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 99.8 kB

  • Original 123.9 kB
  • After minification 123.8 kB
  • After compression 24.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 99.8 kB or 81% of the original size.

JavaScript Optimization

-68%

Potential reduce by 67.1 kB

  • Original 99.3 kB
  • After minification 99.3 kB
  • After compression 32.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 67.1 kB or 68% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (42%)

Requests Now

26

After Optimization

15

  • Images
  • JavaScript
  • CSS

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Decisioninsight. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

decisioninsight.com

decisioninsight.com

1638 ms

decision-insight

decision-insight

189 ms

ruxitagentjs_ICANVfghqrux_10299241001084140.js

ruxitagentjs_ICANVfghqrux_10299241001084140.js

59 ms

04299cce20e72698.css

04299cce20e72698.css

35 ms

polyfills-c67a75d1b6f99dc8.js

polyfills-c67a75d1b6f99dc8.js

43 ms

webpack-ce62d2d0c6c3bd11.js

webpack-ce62d2d0c6c3bd11.js

35 ms

framework-85630e4b7e517095.js

framework-85630e4b7e517095.js

38 ms

main-2dee3884f24a130e.js

main-2dee3884f24a130e.js

45 ms

_app-8779fa432877ca66.js

_app-8779fa432877ca66.js

106 ms

5404-f36aceaaca2ed4a3.js

5404-f36aceaaca2ed4a3.js

103 ms

9877-24241e54d5cabd1a.js

9877-24241e54d5cabd1a.js

102 ms

%5BproductId%5D-4bd91a508825cd55.js

%5BproductId%5D-4bd91a508825cd55.js

103 ms

_buildManifest.js

_buildManifest.js

105 ms

_ssgManifest.js

_ssgManifest.js

113 ms

TELUS_ConsumerGoods_EN_Hor.svg

TELUS_ConsumerGoods_EN_Hor.svg

48 ms

Decision-insight_hero.png

Decision-insight_hero.png

29 ms

decision-insight_background.jpg

decision-insight_background.jpg

40 ms

check.svg

check.svg

27 ms

decision-insight_background.jpg

decision-insight_background.jpg

39 ms

Decision-insight_feature_1.jpg

Decision-insight_feature_1.jpg

36 ms

Decision-insight_feature_2.jpg

Decision-insight_feature_2.jpg

37 ms

Decision-insight_feature_3.jpg

Decision-insight_feature_3.jpg

138 ms

icon-food.svg

icon-food.svg

37 ms

Desktop_Food-beverage-and-consumer-goods_Food-processors_Analytics-and-data-management_hero.webp

Desktop_Food-beverage-and-consumer-goods_Food-processors_Analytics-and-data-management_hero.webp

122 ms

linkedin_black.svg

linkedin_black.svg

38 ms

icon-x.svg

icon-x.svg

40 ms

TELUS_LMTFF_EN_Hor_2021_Digital_RGB.svg

TELUS_LMTFF_EN_Hor_2021_Digital_RGB.svg

41 ms

v2_34_1-HelveticaNow-400-GIMstLzUxCdIvJQgHA1U6.woff

v2_34_1-HelveticaNow-400-GIMstLzUxCdIvJQgHA1U6.woff

73 ms

main.js

main.js

13 ms

v2_34_1-HelveticaNow-700-QcmNMwHAchYg9HQ5f5ASX.woff

v2_34_1-HelveticaNow-700-QcmNMwHAchYg9HQ5f5ASX.woff

26 ms

v2_34_1-HelveticaNow-300-AFw47sBiG854z3sh8A4rL.woff

v2_34_1-HelveticaNow-300-AFw47sBiG854z3sh8A4rL.woff

24 ms

v2_34_1-HelveticaNow-500-NOoGi-utRADHVk5F69Q-B.woff

v2_34_1-HelveticaNow-500-NOoGi-utRADHVk5F69Q-B.woff

39 ms

Accessibility Review

decisioninsight.com accessibility score

91

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

decisioninsight.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

decisioninsight.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Decisioninsight.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Decisioninsight.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

decisioninsight.com

Open Graph description is not detected on the main page of Decisioninsight. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: