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deep.co.uk screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

deep.co.uk

Creative design agency - branding, websites, design, content - Deep

Page Load Speed

9.7 sec in total

First Response

341 ms

Resources Loaded

5.6 sec

Page Rendered

3.7 sec

deep.co.uk screenshot

About Website

Click here to check amazing Deep content for United States. Otherwise, check out these important facts you probably never knew about deep.co.uk

Deep — A creative design agency in London working with brands that strive to be best in class. Services include branding, content, print design & websites

Visit deep.co.uk

Key Findings

We analyzed Deep.co.uk page load time and found that the first response time was 341 ms and then it took 9.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

deep.co.uk performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

8/100

10%

LCP (Largest Contentful Paint)

Value15.1 s

0/100

25%

SI (Speed Index)

Value18.3 s

0/100

10%

TBT (Total Blocking Time)

Value21,460 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value31.4 s

0/100

10%

Network Requests Diagram

deep.co.uk

341 ms

www.deep.co.uk

190 ms

hotjar-1707287.js

126 ms

js

83 ms

sirv.js

108 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 56% of them (25 requests) were addressed to the original Deep.co.uk, 9% (4 requests) were made to Use.typekit.net and 7% (3 requests) were made to F.vimeocdn.com. The less responsive or slowest element that took the longest time to load (3.8 sec) belongs to the original domain Deep.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 216.2 kB (12%)

Content Size

1.9 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Deep.co.uk main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 202.5 kB

  • Original 275.9 kB
  • After minification 267.5 kB
  • After compression 73.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 202.5 kB or 73% of the original size.

Image Optimization

-1%

Potential reduce by 13.5 kB

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Deep images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 93 B

  • Original 35.4 kB
  • After minification 35.4 kB
  • After compression 35.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 125 B

  • Original 49.9 kB
  • After minification 49.9 kB
  • After compression 49.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Deep.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 20 (53%)

Requests Now

38

After Optimization

18

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Deep. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

deep.co.uk

deep.co.uk

341 ms

www.deep.co.uk

www.deep.co.uk

190 ms

hotjar-1707287.js

hotjar-1707287.js

126 ms

js

js

83 ms

sirv.js

sirv.js

108 ms

uoc4clt.css

uoc4clt.css

128 ms

css

css

104 ms

jquery.js

jquery.js

28 ms

jquery-migrate.min.js

jquery-migrate.min.js

43 ms

imagesloaded.min.js

imagesloaded.min.js

44 ms

masonry.min.js

masonry.min.js

42 ms

general.js

general.js

43 ms

underscore.min.js

underscore.min.js

42 ms

backbone.min.js

backbone.min.js

48 ms

front-end-deps.js

front-end-deps.js

49 ms

front-end.js

front-end.js

48 ms

js

js

58 ms

analytics.js

analytics.js

32 ms

modules.5cffd253af12af6303c3.js

modules.5cffd253af12af6303c3.js

49 ms

p.css

p.css

121 ms

collect

collect

94 ms

DEEP_DESIGN_SHOWREEL_New-1700x953.jpg

DEEP_DESIGN_SHOWREEL_New-1700x953.jpg

996 ms

royalhospitalchelsea_brand_homepage-1-800x440.jpg

royalhospitalchelsea_brand_homepage-1-800x440.jpg

766 ms

d

d

47 ms

d

d

118 ms

d

d

22 ms

box-1ada912494ba7fc7aca15fcef1c2a7ae.html

box-1ada912494ba7fc7aca15fcef1c2a7ae.html

32 ms

visit-data

visit-data

403 ms

style.css

style.css

527 ms

4_nyetimber-1834x1000.jpg

4_nyetimber-1834x1000.jpg

1936 ms

DEEP-DESIGN-RANSOM-NOTE-2-scaled-1699x700.jpg

DEEP-DESIGN-RANSOM-NOTE-2-scaled-1699x700.jpg

639 ms

MAKERS-MARK-scaled-1728x1200.jpg

MAKERS-MARK-scaled-1728x1200.jpg

3784 ms

1_HEALS_PROJECTS-1834x1000.jpg

1_HEALS_PROJECTS-1834x1000.jpg

3034 ms

MAKE_G_1-poster-1699x800.jpg

MAKE_G_1-poster-1699x800.jpg

2861 ms

Nyetimber_Website_Homepage2-1790x800.jpg

Nyetimber_Website_Homepage2-1790x800.jpg

838 ms

DEEP-DESIGN-SPECIALIST-RISK-GROUP-1-scaled-1816x1000.jpg

DEEP-DESIGN-SPECIALIST-RISK-GROUP-1-scaled-1816x1000.jpg

1534 ms

Microscooter_Deep_homepage.gif

Microscooter_Deep_homepage.gif

1466 ms

dark.ico

dark.ico

1747 ms

red.ico

red.ico

1763 ms

Canela-Light-Web.woff

Canela-Light-Web.woff

2201 ms

pxiByp8kv8JHgFVrLGT9Z1xlEA.ttf

pxiByp8kv8JHgFVrLGT9Z1xlEA.ttf

18 ms

388454942

388454942

208 ms

player.js

player.js

111 ms

player.css

player.css

91 ms

vuid.min.js

vuid.min.js

109 ms

Accessibility Review

deep.co.uk accessibility score

71

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

deep.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

deep.co.uk SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Deep.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Deep.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

deep.co.uk

Open Graph data is detected on the main page of Deep. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: