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Report Summary

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    Performance

  • 0

    Accessibility

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    Best Practices

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    SEO

demographia.com

DEMOGRAPHIA: Demographics Development Impacts Market Research & Urban Policy

Page Load Speed

2.3 sec in total

First Response

312 ms

Resources Loaded

645 ms

Page Rendered

1.3 sec

demographia.com screenshot

About Website

Welcome to demographia.com homepage info - get ready to check DEMOGRAPHIA best content for United States right away, or after learning these important things about demographia.com

Demographics & Urban Policy

Visit demographia.com

Key Findings

We analyzed Demographia.com page load time and found that the first response time was 312 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

demographia.com performance score

0

Network Requests Diagram

demographia.com

312 ms

urchin.js

20 ms

Logo_40wht.gif

67 ms

pp_9710.gif

272 ms

urban-form-button.png

266 ms

Our browser made a total of 30 requests to load all elements on the main page. We found that 80% of them (24 requests) were addressed to the original Demographia.com, 7% (2 requests) were made to Google-analytics.com and 7% (2 requests) were made to Publicpurpose.com. The less responsive or slowest element that took the longest time to load (321 ms) belongs to the original domain Demographia.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 243.4 kB (36%)

Content Size

680.3 kB

After Optimization

436.9 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Demographia.com main page is 680.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 438.3 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 200.4 kB

  • Original 235.2 kB
  • After minification 214.6 kB
  • After compression 34.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 200.4 kB or 85% of the original size.

Image Optimization

-10%

Potential reduce by 42.0 kB

  • Original 438.3 kB
  • After minification 396.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. DEMOGRAPHIA images are well optimized though.

JavaScript Optimization

-14%

Potential reduce by 971 B

  • Original 6.8 kB
  • After minification 6.8 kB
  • After compression 5.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 971 B or 14% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

29

After Optimization

29

  • Images
  • JavaScript

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of DEMOGRAPHIA. According to our analytics all requests are already optimized.

Network Requests Diagram

demographia.com

demographia.com

312 ms

urchin.js

urchin.js

20 ms

Logo_40wht.gif

Logo_40wht.gif

67 ms

pp_9710.gif

pp_9710.gif

272 ms

urban-form-button.png

urban-form-button.png

266 ms

__utm.gif

__utm.gif

55 ms

10.jpg

10.jpg

137 ms

6.jpg

6.jpg

85 ms

img1.gif

img1.gif

93 ms

12.jpg

12.jpg

177 ms

2.jpg

2.jpg

91 ms

rac-logo.jpg

rac-logo.jpg

158 ms

d-ix.jpg

d-ix.jpg

155 ms

d-newix.jpg

d-newix.jpg

146 ms

d-smg.jpg

d-smg.jpg

180 ms

d-panic.jpg

d-panic.jpg

187 ms

d-house.jpg

d-house.jpg

260 ms

d-ghg.jpg

d-ghg.jpg

258 ms

d-demo.jpg

d-demo.jpg

256 ms

d-urban.jpg

d-urban.jpg

257 ms

d-uza.jpg

d-uza.jpg

272 ms

wod.jpg

wod.jpg

260 ms

dmgix2006.gif

dmgix2006.gif

314 ms

newgeo.gif

newgeo.gif

295 ms

pup.jpg

pup.jpg

292 ms

cnam.jpg

cnam.jpg

253 ms

dri2.jpg

dri2.jpg

248 ms

psats.jpg

psats.jpg

245 ms

ny.jpg

ny.jpg

316 ms

atlstudy.jpg

atlstudy.jpg

321 ms

SEO Factors

demographia.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UNICODE

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Demographia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Demographia.com main page’s claimed encoding is unicode. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

demographia.com

Open Graph description is not detected on the main page of DEMOGRAPHIA. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: