Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

dentsu.com

Integrated Marketing Solutions & Agency Services | dentsu

Page Load Speed

2.3 sec in total

First Response

88 ms

Resources Loaded

1.6 sec

Page Rendered

642 ms

dentsu.com screenshot

About Website

Welcome to dentsu.com homepage info - get ready to check Dentsu best content for India right away, or after learning these important things about dentsu.com

Dentsu is one of the largest global marketing and advertising agency networks in the world. Dentsu Americas CEO, Michael Komasinski. Offices across London, New York City and Tokyo.

Visit dentsu.com

Key Findings

We analyzed Dentsu.com page load time and found that the first response time was 88 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

dentsu.com performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.6 s

0/100

10%

LCP (Largest Contentful Paint)

Value15.7 s

0/100

25%

SI (Speed Index)

Value9.9 s

10/100

10%

TBT (Total Blocking Time)

Value940 ms

30/100

30%

CLS (Cumulative Layout Shift)

Value0.46

19/100

15%

TTI (Time to Interactive)

Value15.4 s

7/100

10%

Network Requests Diagram

dentsu.com

88 ms

www.dentsu.com

795 ms

gtm.js

72 ms

vendor.min.css

15 ms

main.css

804 ms

Our browser made a total of 33 requests to load all elements on the main page. We found that 36% of them (12 requests) were addressed to the original Dentsu.com, 42% (14 requests) were made to Assets-eu-01.kc-usercontent.com and 9% (3 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (804 ms) belongs to the original domain Dentsu.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 497.3 kB (27%)

Content Size

1.9 MB

After Optimization

1.4 MB

In fact, the total size of Dentsu.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 904.0 kB which makes up the majority of the site volume.

HTML Optimization

-44%

Potential reduce by 89.3 kB

  • Original 204.2 kB
  • After minification 204.1 kB
  • After compression 114.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 89.3 kB or 44% of the original size.

Image Optimization

-2%

Potential reduce by 15.5 kB

  • Original 904.0 kB
  • After minification 888.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Dentsu images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 46.7 kB

  • Original 346.4 kB
  • After minification 346.4 kB
  • After compression 299.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 46.7 kB or 13% of the original size.

CSS Optimization

-87%

Potential reduce by 345.8 kB

  • Original 397.3 kB
  • After minification 397.1 kB
  • After compression 51.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Dentsu.com needs all CSS files to be minified and compressed as it can save up to 345.8 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (25%)

Requests Now

28

After Optimization

21

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Dentsu. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

dentsu.com accessibility score

100

Accessibility Issues

Best Practices

dentsu.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

dentsu.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Dentsu.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Dentsu.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Dentsu. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: