Report Summary

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    Best Practices

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Dermot Kehoes Homevalue - New Ross – Dermot Kehoe Supply & DIY Homevalue

Page Load Speed

2 sec in total

First Response

439 ms

Resources Loaded

1.4 sec

Page Rendered

155 ms screenshot

About Website

Click here to check amazing Dermot Kehoe DIY content for Ireland. Otherwise, check out these important facts you probably never knew about

Dermot Kehoe Supply & DIY / Homevalue is your local hardware and builders providers located in the heart of New Ross, Co. Wexford. Our departments include: Homeware, Giftware, Bathrooms, Garden Centre...


Key Findings

We analyzed page load time and found that the first response time was 439 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics performance score


Network Requests Diagram

439 ms


105 ms


25 ms


164 ms


254 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 71% of them (32 requests) were addressed to the original, 22% (10 requests) were made to and 4% (2 requests) were made to The less responsive or slowest element that took the longest time to load (757 ms) belongs to the original domain

Page Optimization Overview & Recommendations

Page size can be reduced by 28.0 kB (4%)

Content Size

686.1 kB

After Optimization

658.1 kB

In fact, the total size of main page is 686.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 657.2 kB which makes up the majority of the site volume.

HTML Optimization


Potential reduce by 9.7 kB

  • Original 11.7 kB
  • After minification 7.7 kB
  • After compression 2.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.0 kB, which is 34% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 9.7 kB or 83% of the original size.

Image Optimization


Potential reduce by 2.6 kB

  • Original 657.2 kB
  • After minification 654.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Dermot Kehoe DIY images are well optimized though.

JavaScript Optimization


Potential reduce by 3.5 kB

  • Original 4.0 kB
  • After minification 2.9 kB
  • After compression 524 B

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 3.5 kB or 87% of the original size.

CSS Optimization


Potential reduce by 12.3 kB

  • Original 13.2 kB
  • After minification 5.3 kB
  • After compression 917 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 12.3 kB or 93% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (16%)

Requests Now


After Optimization


The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Dermot Kehoe DIY. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors SEO score


Language and Encoding

  • Language Detected


  • Language Claimed


  • Encoding


Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Dermot Kehoe DIY. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: