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designerdirect.co.nz screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

designerdirect.co.nz

NZ's Best Designer Brands Authentic Fragrances & Sunglasses NZ

Page Load Speed

4 sec in total

First Response

26 ms

Resources Loaded

2.6 sec

Page Rendered

1.3 sec

designerdirect.co.nz screenshot

About Website

Welcome to designerdirect.co.nz homepage info - get ready to check Designer Direct best content right away, or after learning these important things about designerdirect.co.nz

Visit NZ's fave retailer of the world's best brands of sunglasses & fragrances for men & women. 100 Days Return. Better Prices.

Visit designerdirect.co.nz

Key Findings

We analyzed Designerdirect.co.nz page load time and found that the first response time was 26 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

designerdirect.co.nz performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

40/100

10%

LCP (Largest Contentful Paint)

Value8.9 s

1/100

25%

SI (Speed Index)

Value15.4 s

1/100

10%

TBT (Total Blocking Time)

Value3,910 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.123

83/100

15%

TTI (Time to Interactive)

Value23.7 s

1/100

10%

Network Requests Diagram

designerdirect.co.nz

26 ms

designerdirect.co.nz

324 ms

easy-autocomplete.min.css

57 ms

easy-autocomplete.themes.min.css

50 ms

woo-custom-related-products-public.css

46 ms

Our browser made a total of 219 requests to load all elements on the main page. We found that 82% of them (180 requests) were addressed to the original Designerdirect.co.nz, 11% (24 requests) were made to Fonts.gstatic.com and 2% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Polyfill-fastly.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 281.0 kB (28%)

Content Size

1.0 MB

After Optimization

724.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Designerdirect.co.nz main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 486.6 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 212.9 kB

  • Original 271.3 kB
  • After minification 265.2 kB
  • After compression 58.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 212.9 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 97.2 kB
  • After minification 97.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Designer Direct images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 62.1 kB

  • Original 486.6 kB
  • After minification 486.6 kB
  • After compression 424.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 62.1 kB or 13% of the original size.

CSS Optimization

-4%

Potential reduce by 6.0 kB

  • Original 149.9 kB
  • After minification 149.4 kB
  • After compression 143.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Designerdirect.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 144 (76%)

Requests Now

189

After Optimization

45

  • Images
  • JavaScript
  • CSS

The browser has sent 189 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Designer Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 70 to 1 for JavaScripts and from 76 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

designerdirect.co.nz

designerdirect.co.nz

26 ms

designerdirect.co.nz

designerdirect.co.nz

324 ms

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Accessibility Review

designerdirect.co.nz accessibility score

94

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

designerdirect.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

designerdirect.co.nz SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Designerdirect.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Designerdirect.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

designerdirect.co.nz

Open Graph data is detected on the main page of Designer Direct. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: