Tools & Wizards About Us
diamonds-direct.com screenshot

Report Summary

  • 0

    Performance

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

diamonds-direct.com

Diamonds Direct | Engagement Rings, Diamonds, & Fine Jewelry

Page Load Speed

4.2 sec in total

First Response

1.3 sec

Resources Loaded

2.6 sec

Page Rendered

270 ms

diamonds-direct.com screenshot

About Website

Visit diamonds-direct.com now to see the best up-to-date Diamonds Direct content for United States and also check out these interesting facts you probably never knew about diamonds-direct.com

Shop our extensive selection of diamond engagement rings, wedding bands, & other jewelry online. Experience the Diamonds Direct Difference today!

Visit diamonds-direct.com

Key Findings

We analyzed Diamonds-direct.com page load time and found that the first response time was 1.3 sec and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

diamonds-direct.com performance score

0

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

38/100

10%

LCP (Largest Contentful Paint)

Value0

0/100

25%

SI (Speed Index)

Value3.4 s

90/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.4 s

93/100

10%

Network Requests Diagram

diamondsdirect.com

1278 ms

cs_all.js

82 ms

calendar-win2k-1.css

381 ms

calendar-win2k-1.css

210 ms

widgets.css

215 ms

Our browser made a total of 123 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Diamonds-direct.com, 11% (14 requests) were made to Diamondsdirect.com and 2% (3 requests) were made to L.app.cdn-cs.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Diamondsdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (37%)

Content Size

3.4 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Diamonds-direct.com main page is 3.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 63.6 kB

  • Original 76.0 kB
  • After minification 59.0 kB
  • After compression 12.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.0 kB, which is 22% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 63.6 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 21.7 kB

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Diamonds Direct images are well optimized though.

JavaScript Optimization

-77%

Potential reduce by 931.2 kB

  • Original 1.2 MB
  • After minification 810.1 kB
  • After compression 279.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 931.2 kB or 77% of the original size.

CSS Optimization

-80%

Potential reduce by 238.2 kB

  • Original 296.2 kB
  • After minification 281.0 kB
  • After compression 57.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Diamonds-direct.com needs all CSS files to be minified and compressed as it can save up to 238.2 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 68 (58%)

Requests Now

118

After Optimization

50

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 118 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Diamonds Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 45 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

diamondsdirect.com

diamondsdirect.com

1278 ms

cs_all.js

cs_all.js

82 ms

calendar-win2k-1.css

calendar-win2k-1.css

381 ms

calendar-win2k-1.css

calendar-win2k-1.css

210 ms

widgets.css

widgets.css

215 ms

callprice.css

callprice.css

219 ms

jquery.fancybox.css

jquery.fancybox.css

216 ms

webtexgiftcards.css

webtexgiftcards.css

422 ms

slidebars.css

slidebars.css

235 ms

styles.css

styles.css

266 ms

responsive.css

responsive.css

244 ms

jquery.fancybox.css

jquery.fancybox.css

243 ms

prototype.js

prototype.js

287 ms

ccard.js

ccard.js

280 ms

validation.js

validation.js

281 ms

builder.js

builder.js

295 ms

effects.js

effects.js

307 ms

dragdrop.js

dragdrop.js

303 ms

controls.js

controls.js

317 ms

slider.js

slider.js

325 ms

js.js

js.js

334 ms

form.js

form.js

339 ms

menu.js

menu.js

344 ms

translate.js

translate.js

353 ms

cookies.js

cookies.js

363 ms

calendar.js

calendar.js

371 ms

calendar-setup.js

calendar-setup.js

375 ms

iwd-jquery-2.1.3.min.js

iwd-jquery-2.1.3.min.js

383 ms

modal.js

modal.js

389 ms

jquery-1.7.1.min.js

jquery-1.7.1.min.js

465 ms

jquery.fancybox.js

jquery.fancybox.js

402 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

400 ms

jquery.mousewheel-3.0.6.pack.js

jquery.mousewheel-3.0.6.pack.js

413 ms

jquery.noconflict.js

jquery.noconflict.js

458 ms

callprice.js

callprice.js

459 ms

respond.min.js

respond.min.js

459 ms

jquery-scrolltofixed-min.js

jquery-scrolltofixed-min.js

460 ms

custom.js

custom.js

459 ms

jquery.bxslider.css

jquery.bxslider.css

55 ms

jquery.bxslider.js

jquery.bxslider.js

99 ms

jBox.css

jBox.css

154 ms

jBox.js

jBox.js

166 ms

jquery.min.js

jquery.min.js

37 ms

__h.png

__h.png

46 ms

memory_cache.php

memory_cache.php

26 ms

__h.png

__h.png

9 ms

responsiveslides.min.js

responsiveslides.min.js

258 ms

jquery.flexisel.custom.js

jquery.flexisel.custom.js

274 ms

jquery.fancybox.js

jquery.fancybox.js

254 ms

jquery.flexslider.js

jquery.flexslider.js

275 ms

jquery.flexisel.js

jquery.flexisel.js

256 ms

slidebars.js

slidebars.js

249 ms

slidebars-theme.js

slidebars-theme.js

272 ms

ld.js

ld.js

177 ms

widget.js

widget.js

179 ms

fbevents.js

fbevents.js

362 ms

analytics.js

analytics.js

65 ms

hmpic1.png

hmpic1.png

292 ms

thumb.png

thumb.png

102 ms

hmpic2.png

hmpic2.png

178 ms

hmpic3.png

hmpic3.png

167 ms

pendants_mobile.png

pendants_mobile.png

177 ms

neckless_2_mobile.png

neckless_2_mobile.png

183 ms

logo.png

logo.png

98 ms

search_mg.jpg

search_mg.jpg

99 ms

call_ph.jpg

call_ph.jpg

96 ms

heritage_1.png

heritage_1.png

97 ms

foundation_1.png

foundation_1.png

96 ms

guarantees_1.png

guarantees_1.png

96 ms

faq_7.png

faq_7.png

169 ms

contact-us_1.png

contact-us_1.png

165 ms

solitire_1.jpg

solitire_1.jpg

169 ms

halo_2.jpg

halo_2.jpg

168 ms

threestone_1.jpg

threestone_1.jpg

168 ms

sylvie-sy888_1.jpg

sylvie-sy888_1.jpg

168 ms

ladiesbands_1.jpg

ladiesbands_1.jpg

175 ms

mensbands_1.jpg

mensbands_1.jpg

175 ms

studs_1.jpg

studs_1.jpg

176 ms

pendants_1.jpg

pendants_1.jpg

174 ms

tennis_1.jpg

tennis_1.jpg

174 ms

fashion_1.jpg

fashion_1.jpg

176 ms

earings_2.jpg

earings_2.jpg

238 ms

neckless_2.jpg

neckless_2.jpg

236 ms

bracelets_1.jpg

bracelets_1.jpg

237 ms

the-diamond_1.png

the-diamond_1.png

237 ms

ring-styles_1.png

ring-styles_1.png

235 ms

metals_1.png

metals_1.png

235 ms

gems-_-birthstones_1.png

gems-_-birthstones_1.png

281 ms

pearls_1.png

pearls_1.png

280 ms

live-education_1.png

live-education_1.png

279 ms

faq_5.png

faq_5.png

279 ms

find-a-store_1.png

find-a-store_1.png

278 ms

1-800-885-5050_1.png

1-800-885-5050_1.png

279 ms

homepage-slide-1.png

homepage-slide-1.png

445 ms

homepage-slide-3.png

homepage-slide-3.png

446 ms

homepage-slide-2_1.png

homepage-slide-2_1.png

462 ms

homepage-slide-4_1.png

homepage-slide-4_1.png

507 ms

map.png

map.png

337 ms

show.png

show.png

349 ms

collect

collect

25 ms

baskerville-old-face.woff

baskerville-old-face.woff

289 ms

face.png

face.png

308 ms

instgrm.png

instgrm.png

316 ms

pintrst.png

pintrst.png

338 ms

youtube_gray.png

youtube_gray.png

340 ms

hm-arrow.jpg

hm-arrow.jpg

374 ms

collect

collect

146 ms

loader0.js

loader0.js

208 ms

iframe.html

iframe.html

57 ms

__h.png

__h.png

45 ms

bx_loader.gif

bx_loader.gif

87 ms

new_left_arrow.png

new_left_arrow.png

87 ms

new_right_arrow.png

new_right_arrow.png

86 ms

prvcy-line.jpg

prvcy-line.jpg

305 ms

event

event

158 ms

widget.css

widget.css

243 ms

i

i

127 ms

ga-audiences

ga-audiences

114 ms

6802-937-10-8187.js

6802-937-10-8187.js

35 ms

16 ms

css

css

58 ms

application2.js

application2.js

118 ms

dis.aspx

dis.aspx

105 ms

Accessibility Review

diamonds-direct.com accessibility score

91

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

diamonds-direct.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

diamonds-direct.com SEO score

91

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Diamonds-direct.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Diamonds-direct.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

diamonds-direct.com

Open Graph description is not detected on the main page of Diamonds Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: