Tools & Wizards About Us
dickietoys.com screenshot

Report Summary

  • 13

    Performance

    Renders faster than
    25% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

dickietoys.com

Toys for kids & toddlers | Official Dickie Toys Shop

Page Load Speed

4.2 sec in total

First Response

240 ms

Resources Loaded

3.6 sec

Page Rendered

313 ms

dickietoys.com screenshot

About Website

Click here to check amazing Dickie Toys content. Otherwise, check out these important facts you probably never knew about dickietoys.com

Buy toys for kids & toddlers conveniently online | Dickie Toys | Official Manufacturer Shop✓ Personal Service✓ Fast Delivery✓ Free Returns✓

Visit dickietoys.com

Key Findings

We analyzed Dickietoys.com page load time and found that the first response time was 240 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster. This domain responded with an error, which can significantly jeopardize Dickietoys.com rating and web reputation

Performance Metrics

dickietoys.com performance score

13

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

39/100

10%

LCP (Largest Contentful Paint)

Value13.2 s

0/100

25%

SI (Speed Index)

Value9.0 s

14/100

10%

TBT (Total Blocking Time)

Value1,420 ms

15/100

30%

CLS (Cumulative Layout Shift)

Value0.705

7/100

15%

TTI (Time to Interactive)

Value10.5 s

23/100

10%

Network Requests Diagram

240 ms

network.flat.css

334 ms

advertisement.css

287 ms

default_merged.css

203 ms

default_merged.js

581 ms

Our browser made a total of 93 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Dickietoys.com, 39% (36 requests) were made to Middleware.simba-dickie-group.de and 8% (7 requests) were made to Cdn.simba-dickie-group.de. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source Dickietoys.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 694.2 kB (20%)

Content Size

3.5 MB

After Optimization

2.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Dickietoys.com main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.7 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 62.0 kB

  • Original 72.4 kB
  • After minification 65.4 kB
  • After compression 10.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 62.0 kB or 86% of the original size.

Image Optimization

-3%

Potential reduce by 86.2 kB

  • Original 2.7 MB
  • After minification 2.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Dickie Toys images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 368.1 kB

  • Original 500.3 kB
  • After minification 468.0 kB
  • After compression 132.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 368.1 kB or 74% of the original size.

CSS Optimization

-87%

Potential reduce by 177.8 kB

  • Original 204.3 kB
  • After minification 173.2 kB
  • After compression 26.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Dickietoys.com needs all CSS files to be minified and compressed as it can save up to 177.8 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (19%)

Requests Now

91

After Optimization

74

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 91 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Dickie Toys. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

240 ms

network.flat.css

network.flat.css

334 ms

advertisement.css

advertisement.css

287 ms

default_merged.css

default_merged.css

203 ms

default_merged.js

default_merged.js

581 ms

network.js

network.js

331 ms

advertisement.js

advertisement.js

284 ms

volvo-low-loader-truck-203829007_00.jpeg

volvo-low-loader-truck-203829007_00.jpeg

190 ms

default.jpg

default.jpg

484 ms

logo_main.png

logo_main.png

192 ms

sprites_default_icons.png

sprites_default_icons.png

283 ms

license-01.png

license-01.png

661 ms

license-button.png

license-button.png

194 ms

dickie_toys_happy-series.jpg

dickie_toys_happy-series.jpg

305 ms

dickie_toys_action-series.jpg

dickie_toys_action-series.jpg

289 ms

dickie_toys_air-pump-series.jpg

dickie_toys_air-pump-series.jpg

385 ms

dickie_toys_sos.jpg

dickie_toys_sos.jpg

468 ms

dickie_toys_rc.jpg

dickie_toys_rc.jpg

384 ms

dickie_toys_lizenzprodukte.jpg

dickie_toys_lizenzprodukte.jpg

501 ms

dickie_toys_feuerwehrmann_sam.jpg

dickie_toys_feuerwehrmann_sam.jpg

575 ms

newsletter.jpg

newsletter.jpg

481 ms

fan-page-portal.jpg

fan-page-portal.jpg

748 ms

sprites_default_vertical.png

sprites_default_vertical.png

578 ms

feuerwehrmannSam.png

feuerwehrmannSam.png

581 ms

cars.png

cars.png

598 ms

spongebob.png

spongebob.png

670 ms

airbus.png

airbus.png

672 ms

mercedes-benz.png

mercedes-benz.png

673 ms

claas.png

claas.png

698 ms

clark.png

clark.png

752 ms

fendt.png

fendt.png

765 ms

ford.png

ford.png

767 ms

freightliner.png

freightliner.png

769 ms

hymer.png

hymer.png

794 ms

liebherr.png

liebherr.png

842 ms

man.png

man.png

846 ms

pistenbully.png

pistenbully.png

859 ms

vw-officialpartner.png

vw-officialpartner.png

861 ms

fire-rescue-203719001_00.jpeg

fire-rescue-203719001_00.jpeg

191 ms

wacker-neuson-dual-power-203826009_00.jpeg

wacker-neuson-dual-power-203826009_00.jpeg

298 ms

undefined

undefined

989 ms

happy-series-01.png

happy-series-01.png

1358 ms

action-series-01.png

action-series-01.png

1381 ms

air-pump-series-01.png

air-pump-series-01.png

1202 ms

sos-01.png

sos-01.png

1217 ms

rc-01.png

rc-01.png

1603 ms

208 ms

sdk.js

sdk.js

13 ms

116 ms

piwik.js

piwik.js

299 ms

83 ms

xd_arbiter.php

xd_arbiter.php

40 ms

xd_arbiter.php

xd_arbiter.php

53 ms

Swiss721BT-BoldRounded.woff

Swiss721BT-BoldRounded.woff

923 ms

website_red.png

website_red.png

292 ms

sprites_default.png

sprites_default.png

96 ms

shop.png

shop.png

282 ms

shop_red.png

shop_red.png

285 ms

website.png

website.png

286 ms

video.png

video.png

287 ms

video_red.png

video_red.png

287 ms

game.png

game.png

367 ms

game_red.png

game_red.png

368 ms

social.png

social.png

373 ms

social_red.png

social_red.png

373 ms

sale.png

sale.png

374 ms

sale_red.png

sale_red.png

379 ms

sale.png

sale.png

463 ms

simba.png

simba.png

461 ms

dickie.png

dickie.png

470 ms

big.png

big.png

468 ms

smoby.png

smoby.png

471 ms

eichhorn.png

eichhorn.png

477 ms

heros.png

heros.png

552 ms

noris.png

noris.png

553 ms

zoch.png

zoch.png

562 ms

schipper.png

schipper.png

562 ms

schuco.png

schuco.png

564 ms

carson.png

carson.png

573 ms

majorette.png

majorette.png

645 ms

aquaplay.png

aquaplay.png

646 ms

crossboule.png

crossboule.png

656 ms

solido.png

solido.png

657 ms

tamiya.png

tamiya.png

660 ms

chichilove.png

chichilove.png

671 ms

yoohoo.png

yoohoo.png

738 ms

flowee.png

flowee.png

739 ms

prospeed.png

prospeed.png

752 ms

squap.png

squap.png

753 ms

fireman_sam.png

fireman_sam.png

755 ms

safiras.png

safiras.png

767 ms

piwik.php

piwik.php

199 ms

sdg_print.css

sdg_print.css

98 ms

Accessibility Review

dickietoys.com accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

dickietoys.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

dickietoys.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Dickietoys.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Dickietoys.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

dickietoys.com

Open Graph description is not detected on the main page of Dickie Toys. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: