Tools & Wizards About Us
digidirect.com.au screenshot

Report Summary

  • 1

    Performance

    Renders faster than
    19% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 68

    SEO

    Google-friendlier than
    28% of websites

digidirect.com.au

Camera, Computer & Mobile Experts | digiDirect

Page Load Speed

12.9 sec in total

First Response

244 ms

Resources Loaded

11.9 sec

Page Rendered

748 ms

digidirect.com.au screenshot

About Website

Welcome to digidirect.com.au homepage info - get ready to check DigiDirect best content for Australia right away, or after learning these important things about digidirect.com.au

We provide Australia's most competitive prices on cameras, photographic equipment, computers, and mobiles. Shop the latest digital products at digiDirect today!

Visit digidirect.com.au

Key Findings

We analyzed Digidirect.com.au page load time and found that the first response time was 244 ms and then it took 12.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

digidirect.com.au performance score

1

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.8 s

4/100

10%

LCP (Largest Contentful Paint)

Value28.0 s

0/100

25%

SI (Speed Index)

Value13.9 s

1/100

10%

TBT (Total Blocking Time)

Value7,810 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.808

5/100

15%

TTI (Time to Interactive)

Value57.0 s

0/100

10%

Network Requests Diagram

www.digidirect.com.au

244 ms

44f9680d650a9e79ca6c260433881b22.min.css

37 ms

styles-l.min.css

262 ms

all.css

97 ms

require.js

243 ms

Our browser made a total of 279 requests to load all elements on the main page. We found that 87% of them (242 requests) were addressed to the original Digidirect.com.au, 2% (5 requests) were made to D10lpsik1i8c69.cloudfront.net and 2% (5 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.6 sec) belongs to the original domain Digidirect.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (15%)

Content Size

8.1 MB

After Optimization

6.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Digidirect.com.au main page is 8.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 6.4 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 785.4 kB

  • Original 894.1 kB
  • After minification 892.4 kB
  • After compression 108.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 785.4 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 26.3 kB

  • Original 6.4 MB
  • After minification 6.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. DigiDirect images are well optimized though.

JavaScript Optimization

-21%

Potential reduce by 99.6 kB

  • Original 483.8 kB
  • After minification 442.2 kB
  • After compression 384.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 99.6 kB or 21% of the original size.

CSS Optimization

-77%

Potential reduce by 270.1 kB

  • Original 349.7 kB
  • After minification 79.7 kB
  • After compression 79.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Digidirect.com.au needs all CSS files to be minified and compressed as it can save up to 270.1 kB or 77% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (14%)

Requests Now

258

After Optimization

223

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 258 CSS, Javascripts, AJAX and image requests in order to completely render the main page of DigiDirect. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.digidirect.com.au

www.digidirect.com.au

244 ms

44f9680d650a9e79ca6c260433881b22.min.css

44f9680d650a9e79ca6c260433881b22.min.css

37 ms

styles-l.min.css

styles-l.min.css

262 ms

all.css

all.css

97 ms

require.js

require.js

243 ms

mixins.js

mixins.js

235 ms

requirejs-config.js

requirejs-config.js

938 ms

css2

css2

114 ms

jquery-3.7.1.min.js

jquery-3.7.1.min.js

105 ms

head.js

head.js

232 ms

snippet.js

snippet.js

120 ms

svg-sprite.js

svg-sprite.js

250 ms

72917

72917

833 ms

t.js

t.js

103 ms

css2

css2

82 ms

css2

css2

84 ms

72917

72917

1247 ms

w.js

w.js

70 ms

gtm.js

gtm.js

113 ms

top-original.png

top-original.png

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logo.svg

logo.svg

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collectibles.png

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gift-card.png

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60 ms

canon.jpg

canon.jpg

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63 ms

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leica.jpg

64 ms

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nikon.jpg

64 ms

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ricoh.jpg

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smallrig.jpg

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1038 ms

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1038 ms

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1063 ms

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belkin.jpg

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1724 ms

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pxiByp8kv8JHgFVrLCz7V1s.ttf

pxiByp8kv8JHgFVrLCz7V1s.ttf

62 ms

pxiByp8kv8JHgFVrLGT9V1s.ttf

pxiByp8kv8JHgFVrLGT9V1s.ttf

122 ms

pxiEyp8kv8JHgFVrFJA.ttf

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144 ms

pxiByp8kv8JHgFVrLFj_V1s.ttf

pxiByp8kv8JHgFVrLFj_V1s.ttf

144 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1y4n.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1y4n.ttf

145 ms

eizo.jpg

eizo.jpg

1782 ms

fa-solid-900.woff

fa-solid-900.woff

84 ms

fa-regular-400.woff

fa-regular-400.woff

110 ms

js

js

81 ms

get

get

253 ms

fbevents.js

fbevents.js

77 ms

settings.luckyorange.net

settings.luckyorange.net

174 ms

prnewsletterpopup.js

prnewsletterpopup.js

2503 ms

owl_carousel.js

owl_carousel.js

2396 ms

fa-solid-900.woff

fa-solid-900.woff

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fa-regular-400.woff

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carousel.js

carousel.js

1646 ms

lenovo.jpg

lenovo.jpg

1868 ms

gtm.js

gtm.js

84 ms

autel.jpg

autel.jpg

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polarpro.jpg

polarpro.jpg

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up_loader.1.1.0.js

up_loader.1.1.0.js

52 ms

pgtech.jpg

pgtech.jpg

1688 ms

swellpro.jpg

swellpro.jpg

1814 ms

digiprint-digitalprints.png

digiprint-digitalprints.png

1813 ms

digiprint-photobooks.png

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digiprint-calendar.png

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1848 ms

apple_airtag_1_pack_-mx532x-a-01.jpg

apple_airtag_1_pack_-mx532x-a-01.jpg

1958 ms

digiDeals-Logo.png

digiDeals-Logo.png

1868 ms

apple_airtag_4_pack_-_mx542x-a-01.jpg

apple_airtag_4_pack_-_mx542x-a-01.jpg

1847 ms

60_pack_instax_1800x1800.jpg

60_pack_instax_1800x1800.jpg

1682 ms

Mother_sDay-homepagetile-042224.png

Mother_sDay-homepagetile-042224.png

1878 ms

product_image_193554_.jpg

product_image_193554_.jpg

1810 ms

digidirect2.js

digidirect2.js

1291 ms

clickstream.legacy.js

clickstream.legacy.js

78 ms

product_image_174947_.jpg

product_image_174947_.jpg

1724 ms

events.js

events.js

63 ms

destination

destination

61 ms

destination

destination

107 ms

domReady.js

domReady.js

1855 ms

saq_pxl

saq_pxl

79 ms

saq_pxl

saq_pxl

79 ms

activityi;src=999999;type=99999;cat=999999;ord=9913755446044;npa=0;auiddc=1334723451.1715430451;u1=BRAND_AWARE;u2=DIRECT;u3=1;pscdl=noapi;frm=0;gtm=45fe4580z8853362168za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.digidirect.com.au%2F

activityi;src=999999;type=99999;cat=999999;ord=9913755446044;npa=0;auiddc=1334723451.1715430451;u1=BRAND_AWARE;u2=DIRECT;u3=1;pscdl=noapi;frm=0;gtm=45fe4580z8853362168za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.digidirect.com.au%2F

131 ms

magezonBuilder.js

magezonBuilder.js

1683 ms

common.js

common.js

1598 ms

iframeResizer.js

iframeResizer.js

2574 ms

weltpixel_ga4_persistentLayer.js

weltpixel_ga4_persistentLayer.js

2566 ms

src=999999;type=99999;cat=999999;ord=9913755446044;npa=0;auiddc=*;u1=BRAND_AWARE;u2=DIRECT;u3=1;pscdl=noapi;frm=0;gtm=45fe4580z8853362168za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.digidirect.com.au%2F

src=999999;type=99999;cat=999999;ord=9913755446044;npa=0;auiddc=*;u1=BRAND_AWARE;u2=DIRECT;u3=1;pscdl=noapi;frm=0;gtm=45fe4580z8853362168za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.digidirect.com.au%2F

77 ms

weltpixel_ga4_gtm.js

weltpixel_ga4_gtm.js

2499 ms

customer-data.js

customer-data.js

1691 ms

product_image_144695_.jpg

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widget.js

widget.js

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owl.carousel.min.js

1574 ms

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1847 ms

digiEvents-eDMs.png

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2149 ms

events.png

events.png

1712 ms

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1440 ms

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trade_up.png

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1443 ms

player.js

player.js

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logitech_f710_wireless_gamepad_01.jpg

logitech_f710_wireless_gamepad_01.jpg

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apple_smart_folio_ipad_pro_12.9in_5th_gen_black_-mjmg3fe-a-01.jpg

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1443 ms

underscore.js

underscore.js

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ko.js

ko.js

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section-config.js

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storage.js

storage.js

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jquery-storageapi.js

jquery-storageapi.js

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computers.png

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1108 ms

drive-storage.png

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980 ms

gaming.png

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901 ms

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873 ms

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870 ms

efm_30w_dual_port_wall_charger_with_power_delivery_and_pps_technologies_white_.jpg

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1082 ms

otterbox_01_1.jpeg

otterbox_01_1.jpeg

1083 ms

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1087 ms

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1294 ms

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1309 ms

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cloud.jpg

cloud.jpg

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cameras.png

cameras.png

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lenses.png

lenses.png

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drones.png

drones.png

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lighting-and-studio.png

lighting-and-studio.png

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optics.png

optics.png

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provideo.png

provideo.png

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1189 ms

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lensbaby_twist_60_double_glass_ii_optic_swap_kit_fujifilm_x_mount_01.jpg

1068 ms

nanlite_lt-fz60_lantern_softbox_for_forza-01.jpg

nanlite_lt-fz60_lantern_softbox_for_forza-01.jpg

1085 ms

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1119 ms

fujifilm_fujinon_gf_110mm_f2_r_lm_wr_lens_01.jpg

fujifilm_fujinon_gf_110mm_f2_r_lm_wr_lens_01.jpg

997 ms

15661_elinchrom-125cm-black-diffuser-for-deep-umbrella_1.jpg

15661_elinchrom-125cm-black-diffuser-for-deep-umbrella_1.jpg

1062 ms

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1069 ms

17995_lastolite-crossbar-handle-skylite-rapid-1m-lightweight-2_1.jpg

17995_lastolite-crossbar-handle-skylite-rapid-1m-lightweight-2_1.jpg

1081 ms

godox_v350s_4_1_1.jpg

godox_v350s_4_1_1.jpg

1121 ms

nikon_af-s_24-85mm_f3.5-4.5g_ed_vr_lens_01.jpg

nikon_af-s_24-85mm_f3.5-4.5g_ed_vr_lens_01.jpg

1198 ms

g100_kkit_slant_k.jpg

g100_kkit_slant_k.jpg

1256 ms

audio-visual.png

audio-visual.png

1066 ms

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fitness-and-wellbeing.png

1068 ms

electric-toys.png

electric-toys.png

859 ms

home.png

home.png

863 ms

smart-home.png

smart-home.png

857 ms

new-arrivals.png

new-arrivals.png

806 ms

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847 ms

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946 ms

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1006 ms

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1080 ms

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1104 ms

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1551 ms

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product_image_194476_.jpg

1199 ms

openbox.png

openbox.png

1072 ms

pre-loved.png

pre-loved.png

1006 ms

refurbished.png

refurbished.png

1002 ms

badge-refurbished.png

badge-refurbished.png

985 ms

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badge-pre-loved.png

1164 ms

jb45rg.jpg

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1104 ms

nikon_z_70-200mm_f_2.8_s_lens-01_3.jpg

nikon_z_70-200mm_f_2.8_s_lens-01_3.jpg

1082 ms

lumixhood.01.jpg

lumixhood.01.jpg

1122 ms

ezgif-4-831a431657.jpg

ezgif-4-831a431657.jpg

1114 ms

paulsmith.01.jpg

paulsmith.01.jpg

1592 ms

npk-13.01.jpg

npk-13.01.jpg

1109 ms

alcsh102.01.jpg

alcsh102.01.jpg

1769 ms

ezgif.com-webp-to-jpg_18__1_1.jpg

ezgif.com-webp-to-jpg_18__1_1.jpg

1137 ms

npk-11.01.jpg

npk-11.01.jpg

1140 ms

leica14290.01.jpg

leica14290.01.jpg

1229 ms

lens.jpg

lens.jpg

1262 ms

5cad24679ddd48405bf9b0d3e6ef9cf327de9f6a_lsg545bss_1-high.jpeg

5cad24679ddd48405bf9b0d3e6ef9cf327de9f6a_lsg545bss_1-high.jpeg

1340 ms

frames.png

frames.png

1131 ms

digital-prints.png

digital-prints.png

1134 ms

film.png

film.png

1137 ms

untitled-1.jpg

untitled-1.jpg

1308 ms

571897.jpg

571897.jpg

1371 ms

16x20_portrait_canvas_print_1_1.jpg

16x20_portrait_canvas_print_1_1.jpg

1358 ms

30x40_landscape_canvas_print.jpg

30x40_landscape_canvas_print.jpg

1381 ms

30x40_landscape_metal_print.jpg

30x40_landscape_metal_print.jpg

1370 ms

577983.jpg

577983.jpg

1393 ms

571981.jpg

571981.jpg

1298 ms

ezgif.com-crop_14__1.jpg

ezgif.com-crop_14__1.jpg

1311 ms

100169-01.jpg

100169-01.jpg

1354 ms

20x30_portrait_glass_print.jpg

20x30_portrait_glass_print.jpg

1730 ms

ezgif.com-crop_62_.jpg

ezgif.com-crop_62_.jpg

1716 ms

24x24_canvas_print.jpg

24x24_canvas_print.jpg

1301 ms

left-1920-last.png

left-1920-last.png

1135 ms

left-1366.png

left-1366.png

1137 ms

left-1280.png

left-1280.png

1140 ms

right-1920-last.png

right-1920-last.png

1128 ms

right-1366.png

right-1366.png

1086 ms

right-1280.png

right-1280.png

1044 ms

logo-white.svg

logo-white.svg

1033 ms

print.min.css

print.min.css

628 ms

blink_green.png

blink_green.png

676 ms

logo-light.png

logo-light.png

16 ms

sound-on-white.png

sound-on-white.png

17 ms

Accessibility Review

digidirect.com.au accessibility score

67

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

[role]s do not have all required [aria-*] attributes

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Best Practices

digidirect.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

digidirect.com.au SEO score

68

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

High

Document doesn't have a valid hreflang

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Digidirect.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Digidirect.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

digidirect.com.au

Open Graph description is not detected on the main page of DigiDirect. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: