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digitaladvertisingni.co.uk screenshot

Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

digitaladvertisingni.co.uk

Page Load Speed

6.7 sec in total

First Response

3 sec

Resources Loaded

3.6 sec

Page Rendered

177 ms

digitaladvertisingni.co.uk screenshot

About Website

Click here to check amazing Digitaladvertisingni content. Otherwise, check out these important facts you probably never knew about digitaladvertisingni.co.uk

DANI add value, intellect and simplicity to the online media marketplace in Northern Ireland and beyond.

Visit digitaladvertisingni.co.uk

Key Findings

We analyzed Digitaladvertisingni.co.uk page load time and found that the first response time was 3 sec and then it took 3.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

digitaladvertisingni.co.uk performance score

0

Network Requests Diagram

digitaladvertisingni.co.uk

2952 ms

style.css

246 ms

flexslider.css

171 ms

s-simple-accordion.css

172 ms

styles.css

194 ms

Our browser made a total of 28 requests to load all elements on the main page. We found that 89% of them (25 requests) were addressed to the original Digitaladvertisingni.co.uk, 7% (2 requests) were made to Google-analytics.com and 4% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (3 sec) belongs to the original domain Digitaladvertisingni.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 112.8 kB (24%)

Content Size

467.9 kB

After Optimization

355.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Digitaladvertisingni.co.uk main page is 467.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 340.6 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 14.5 kB

  • Original 18.8 kB
  • After minification 16.3 kB
  • After compression 4.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.5 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.5 kB or 77% of the original size.

Image Optimization

-9%

Potential reduce by 30.5 kB

  • Original 340.6 kB
  • After minification 310.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Digitaladvertisingni images are well optimized though.

JavaScript Optimization

-48%

Potential reduce by 30.6 kB

  • Original 63.4 kB
  • After minification 59.5 kB
  • After compression 32.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 30.6 kB or 48% of the original size.

CSS Optimization

-82%

Potential reduce by 37.2 kB

  • Original 45.1 kB
  • After minification 31.5 kB
  • After compression 7.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Digitaladvertisingni.co.uk needs all CSS files to be minified and compressed as it can save up to 37.2 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 15 (56%)

Requests Now

27

After Optimization

12

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Digitaladvertisingni. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

digitaladvertisingni.co.uk

digitaladvertisingni.co.uk

2952 ms

style.css

style.css

246 ms

flexslider.css

flexslider.css

171 ms

s-simple-accordion.css

s-simple-accordion.css

172 ms

styles.css

styles.css

194 ms

jquery.min.js

jquery.min.js

35 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

176 ms

modernizr.custom.min.js

modernizr.custom.min.js

340 ms

custom.js

custom.js

360 ms

s-simple-accordion.js

s-simple-accordion.js

359 ms

ga.js

ga.js

27 ms

__utm.gif

__utm.gif

25 ms

dani-logo.jpg

dani-logo.jpg

86 ms

font-webfont.woff

font-webfont.woff

283 ms

head-shadow.png

head-shadow.png

94 ms

value-intellect-simplicity1.png

value-intellect-simplicity1.png

490 ms

winking-in-the-dark.png

winking-in-the-dark.png

364 ms

target-mass-audiences.png

target-mass-audiences.png

358 ms

home-block-bg.png

home-block-bg.png

233 ms

pink-btn.png

pink-btn.png

251 ms

link-arrow.png

link-arrow.png

241 ms

Strategic-Development-Plans-291x113.jpg

Strategic-Development-Plans-291x113.jpg

376 ms

Dani2015-291x113.png

Dani2015-291x113.png

586 ms

scripts.js

scripts.js

372 ms

awards.png

awards.png

461 ms

jquery.form.min.js

jquery.form.min.js

467 ms

right-arrow.png

right-arrow.png

93 ms

left-arrow.png

left-arrow.png

96 ms

SEO Factors

digitaladvertisingni.co.uk SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Digitaladvertisingni.co.uk can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Digitaladvertisingni.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

digitaladvertisingni.co.uk

Open Graph description is not detected on the main page of Digitaladvertisingni. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: